{"id":17960,"date":"2026-06-26T09:18:00","date_gmt":"2026-06-26T08:18:00","guid":{"rendered":"https:\/\/altaviagroustg.wpengine.com\/?post_type=news&#038;p=17960"},"modified":"2026-09-22T16:30:54","modified_gmt":"2026-09-22T15:30:54","slug":"hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/","title":{"rendered":"Hybrid stores : Another buzzword? Or travel retail&rsquo;s next growth driver?"},"content":{"rendered":"<div id=\"block_2990b1704092fd97fe9617ac5f412309\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                                      <div class=\"block-textminor-text\">\n                  <p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Why hybrid matters now? From performance and concession models to typical formats and best practices, let\u2019s explore what hybrid formats mean for the future of global travel retail.<\/span><\/p>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/09\/White-Paper1_Hybrid-Stores.pdf\" class=\"wp-block-file__button wp-element-button\" download>Read the full whitepaper<\/a><\/div>\n\n\n\n<p style=\"--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" class=\"has-custom-paragraph-link-decoration wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Read the full whitepaper","protected":false},"author":10,"featured_media":18303,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-17960","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hybrid stores : Another buzzword? Or travel retail&#039;s next growth driver? - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hybrid stores : Another buzzword? Or travel retail&#039;s next growth driver? - Altavia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T15:30:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Hybrid-Stores_Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hybrid stores : Another buzzword? Or travel retail's next growth driver? - Altavia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/","og_locale":"fr_FR","og_type":"article","og_title":"Hybrid stores : Another buzzword? Or travel retail's next growth driver? - Altavia","og_url":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/","og_site_name":"Altavia","article_modified_time":"2026-09-22T15:30:54+00:00","og_image":[{"width":1400,"height":525,"url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Hybrid-Stores_Header.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/#article","isPartOf":{"@id":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/"},"author":{"name":"Davanh Rathsasombath","@id":"https:\/\/altavia-group.com\/#\/schema\/person\/f1ac630dca948394a4d7ef8350ddda34"},"headline":"Hybrid stores : Another buzzword? Or travel retail&rsquo;s next growth driver?","datePublished":"2026-06-26T08:18:00+00:00","dateModified":"2026-09-22T15:30:54+00:00","mainEntityOfPage":{"@id":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/"},"wordCount":15,"publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"image":{"@id":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/#primaryimage"},"thumbnailUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Hybrid-Stores_Header.png","inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/","url":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/","name":"Hybrid stores : Another buzzword? Or travel retail's next growth driver? - Altavia","isPartOf":{"@id":"https:\/\/altavia-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/#primaryimage"},"image":{"@id":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/#primaryimage"},"thumbnailUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Hybrid-Stores_Header.png","datePublished":"2026-06-26T08:18:00+00:00","dateModified":"2026-09-22T15:30:54+00:00","breadcrumb":{"@id":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/#primaryimage","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Hybrid-Stores_Header.png","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Hybrid-Stores_Header.png","width":1400,"height":525},{"@type":"BreadcrumbList","@id":"https:\/\/altavia-group.com\/news\/hybrid-stores-another-buzzword-or-travel-retails-next-growth-driver\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/altavia-group.com\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/altavia-group.com\/news\/"},{"@type":"ListItem","position":3,"name":"Hybrid stores : Another buzzword? Or travel retail&#8217;s next growth driver?"}]},{"@type":"WebSite","@id":"https:\/\/altavia-group.com\/#website","url":"https:\/\/altavia-group.com\/","name":"Altavia","description":"Let\u2019s unlock our imagination.","publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altavia-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/altavia-group.com\/#organization","name":"Altavia","url":"https:\/\/altavia-group.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","width":512,"height":512,"caption":"Altavia"},"image":{"@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/altavia-group.com\/#\/schema\/person\/f1ac630dca948394a4d7ef8350ddda34","name":"Davanh Rathsasombath","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/70f885ef1eb3667319c6767c9045c22bf440c1fbc93f03c5685e8675b785e411?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/70f885ef1eb3667319c6767c9045c22bf440c1fbc93f03c5685e8675b785e411?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70f885ef1eb3667319c6767c9045c22bf440c1fbc93f03c5685e8675b785e411?s=96&d=mm&r=g","caption":"Davanh Rathsasombath"}}]}},"_links":{"self":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/17960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/comments?post=17960"}],"version-history":[{"count":7,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/17960\/revisions"}],"predecessor-version":[{"id":18317,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/17960\/revisions\/18317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media\/18303"}],"wp:attachment":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media?parent=17960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/categories?post=17960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/tags?post=17960"},{"taxonomy":"news-type-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-type-taxonomy?post=17960"},{"taxonomy":"news-topic-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-topic-taxonomy?post=17960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}