{"id":4054,"date":"2019-02-12T17:18:00","date_gmt":"2019-02-12T16:18:00","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=news&p=4054"},"modified":"2025-03-14T17:20:41","modified_gmt":"2025-03-14T16:20:41","slug":"altavia-aura-poursuit-sa-transformation-ludovic-noel-est-nomme-directeur-general","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/altavia-aura-poursuit-sa-transformation-ludovic-noel-est-nomme-directeur-general\/","title":{"rendered":"Altavia AURA poursuit sa transformation : Ludovic No\u00ebl est nomm\u00e9 Directeur G\u00e9n\u00e9ral"},"content":{"rendered":"
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Suite au rapprochement op\u00e9r\u00e9 avec l\u2019agence digitale JetPulp en 2017, Altavia AURA poursuit sa dynamique de transformation et de d\u00e9cloisonnement de ses offres et savoir-faire et accueille un nouveau Directeur G\u00e9n\u00e9ral : Ludovic NO\u00cbL. Celui-ci succ\u00e8de au bin\u00f4me constitu\u00e9 jusqu\u2019\u00e0 pr\u00e9sent par Pierre ARTRU et Luc ROMANO, qui pilotaient ensemble le d\u00e9veloppement des deux agences suite \u00e0 leur rapprochement. Cette nomination s\u2019inscrit dans le prolongement du plan de transformation, lanc\u00e9 en 2017, et qui a permis \u00e0 Altavia AURA de cr\u00e9er une nouvelle organisation offrant une proposition de valeur unique sur son march\u00e9.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Ludovic No\u00ebl, nouveau Directeur G\u00e9n\u00e9ral d\u2019Altavia AURA<\/figcaption><\/figure>\n\n\n
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Ludovic NO\u00cbL aura pour principale mission de poursuivre la dynamique initi\u00e9e par ses pr\u00e9d\u00e9cesseurs, de d\u00e9finir la nouvelle strat\u00e9gie de croissance de l\u2019agence et d\u2019en assurer le pilotage op\u00e9rationnel. Pour ce faire, il peut s\u2019appuyer sur le fort engagement des managers d\u2019Altavia AURA et de JetPulp \u00e0 ses c\u00f4t\u00e9s ainsi que sur une solide exp\u00e9rience professionnelle et une parfaite connaissance des acteurs \u00e9conomiques et institutionnels de la r\u00e9gion. Ludovic NO\u00cbL a notamment \u00e9t\u00e9 le cofondateur d\u2019Imaginove avant d\u2019occuper le poste de Directeur G\u00e9n\u00e9ral de la Cit\u00e9 du Design de Saint-\u00c9tienne. Au sein du groupe Altavia, il \u00e9tait pr\u00e9c\u00e9demment Directeur du D\u00e9veloppement du Capital Humain. Autant d\u2019exp\u00e9riences qui lui seront tr\u00e8s utiles pour mener \u00e0 bien sa nouvelle mission en f\u00e9d\u00e9rant les \u00e9quipes r\u00e9parties entre Lyon et Saint-Etienne, autour de la strat\u00e9gie de d\u00e9veloppement d\u2019Altavia AURA.<\/p>\n

De leurs c\u00f4t\u00e9s, apr\u00e8s avoir men\u00e9 \u00e0 bien leurs missions et positionn\u00e9 Altavia AURA comme l\u2019agence d\u2019activation commerciale incontournable de la r\u00e9gion Rh\u00f4ne-Alpes avec ses 145 collaborateurs, Pierre ARTRU et Luc ROMANO s\u2019orientent vers de nouveaux challenges. Apr\u00e8s avoir pilot\u00e9 Altavia Saint-\u00c9tienne puis Altavia AURA pendant dix ans, Pierre ARTRU se voit confier une mission strat\u00e9gique et internationale pour le groupe et ses offres de demain, portant notamment sur le pr\u00e9m\u00e9dia et l\u2019asset management.<\/p>\n

Pour sa part, Luc ROMANO va reprendre le chemin de la voie entrepreneuriale qui lui est ch\u00e8re et s\u2019impliquer dans la reprise et la restructuration d\u2019un groupe r\u00e9gional. Ce projet lui permettra de cr\u00e9er un nouveau champion de l\u2019industrie comme il a su notamment le faire avec JetPulp ces derni\u00e8res ann\u00e9es.<\/p>\n

Ludovic NO\u00cbL, Directeur g\u00e9n\u00e9ral d\u2019Altavia AURA pr\u00e9cise: \u00ab Je suis fier d\u2019aborder ce nouveau challenge et de poursuivre le travail de Pierre et de Luc, qui ont \u00e9t\u00e9 les artisans de la r\u00e9ussite du rapprochement entre Altavia Saint-\u00c9tienne et JetPulp. Nous b\u00e9n\u00e9ficions d\u00e9sormais d\u2019une offre unique couvrant l\u2019ensemble de la cha\u00eene de valeur de l\u2019activation commerciale : du conseil strat\u00e9gique \u00e0 l\u2019id\u00e9e cr\u00e9ative, audacieuse et diff\u00e9renciatrice jusqu\u2019\u00e0 la mise en \u0153uvre de dispositifs omnicanal efficients. Ce positionnement associ\u00e9 \u00e0 l\u2019expertise et l\u2019engagement de nos collaborateurs, nous permet de r\u00e9pondre efficacement aux attentes des grands retailers et des ETI r\u00e9gionales. \u00bb<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Altavia AURA, l\u2019agence de communication commerciale du groupe Altavia en Auvergne-Rh\u00f4ne-Alpes, poursuit sa transformation. Ludovic NO\u00cbL est nomm\u00e9 Directeur G\u00e9n\u00e9ral.<\/p>\n","protected":false},"author":10,"featured_media":4055,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[136],"news-topic-taxonomy":[192],"class_list":["post-4054","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAltavia Aura - Ludovic No\u00ebl Nomm\u00e9 DG<\/title>\n<meta name=\"description\" content=\"Altavia Aura poursuit sa transformation strat\u00e9gique avec la nomination de Ludovic No\u00ebl en tant que Directeur G\u00e9n\u00e9ral du r\u00e9seau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Altavia Aura - 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