{"id":4064,"date":"2019-02-19T17:24:00","date_gmt":"2019-02-19T16:24:00","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=news&p=4064"},"modified":"2025-03-14T17:34:54","modified_gmt":"2025-03-14T16:34:54","slug":"acquisition-de-creative-capital-en-chine-et-mise-en-place-dune-nouvelle-organisation-pour-altavia-asie","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/acquisition-de-creative-capital-en-chine-et-mise-en-place-dune-nouvelle-organisation-pour-altavia-asie\/","title":{"rendered":"Acquisition de Creative Capital en Chine et mise en place d\u2019une nouvelle organisation pour Altavia Asie"},"content":{"rendered":"
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Agence de branding n\u00e9e en Chine, Creative Capital a progressivement \u00e9tendu son offre au secteur du retail, du digital, de l\u2019identit\u00e9 visuelle, du packaging ainsi que dans la production de courts-m\u00e9trages \u00e0 impact culturel. Depuis ces trois derni\u00e8res ann\u00e9es, Creative Capital a travaill\u00e9 au service de l\u2019image de marque de grandes entreprises chinoises ainsi que de nombreux groupes asiatiques en Cor\u00e9e, au Japon et en Indon\u00e9sie. Plus r\u00e9cemment, l\u2019agence a aid\u00e9 des marques occidentales sur leurs propres march\u00e9s pour r\u00e9pondre au plus pr\u00e8s des besoins des touristes chinois.<\/p>\n

Cr\u00e9\u00e9e en 2005, Altavia Asia accompagne les distributeurs et les marques leaders dans leur communication commerciale depuis ses bureaux de Shanghai, Guangzhou, Chengdu, Beijing, Hong Kong, S\u00e9oul et Tokyo.<\/p>\n

L\u2019expertise de Creative Capital dans le domaine de l\u2019activation des marques alli\u00e9e au savoir-faire d\u2019Altavia en mati\u00e8re d\u2019activation commerciale des retailers permettra \u00e0 la nouvelle \u00e9quipe de gagner en efficacit\u00e9 tout en proposant aux retailers de nouvelles solutions marketing plus innovantes, compl\u00e8tes et performantes.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Louis Houdart, pr\u00e9sident-fondateur de Creative Capital et directeur de la strat\u00e9gie d\u2019Altavia Asie<\/figcaption><\/figure>\n\n\n
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\u00ab\u00a0Nous sommes ravis d\u2019accueillir Creative Capital au sein de la famille Altavia. Depuis sa cr\u00e9ation il y a sept ans, Creative Capital a su gagner la confiance de nombreux clients renomm\u00e9s gr\u00e2ce \u00e0 sa vision globale et \u00e0 sa connaissance approfondie du marketing retail en Chine et en Asie. Ils ont acquis une riche et solide expertise dans la cr\u00e9ation de marque, le renouvellement de l\u2019identit\u00e9 de marque et le placement de marque.\u00a0\u00bb d\u00e9clare Jing Legrand.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Jing Legrand, CEO d\u2019Altavia China et d\u2019Altavia Asia<\/figcaption><\/figure>\n\n\n
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\u00ab Creative Capital et Altavia partagent des valeurs communes : le go\u00fbt du progr\u00e8s, l\u2019\u00e9nergie, l\u2019enthousiasme, l\u2019humanit\u00e9, le partage, l\u2019int\u00e9grit\u00e9, la transparence, la proximit\u00e9, la simplicit\u00e9 et la fluidit\u00e9. Cette communaut\u00e9 de valeurs constitue une base solide pour la coordination, l\u2019int\u00e9gration et le d\u00e9veloppement de nos deux \u00e9quipes. Aujourd\u2019hui, nous formons une famille. Nous attendons avec impatience de poursuivre ensemble notre croissance en Asie. \u00bb conclut Louis Houdart.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Creative Capital, l\u2019agence de branding ind\u00e9pendante cr\u00e9\u00e9e par Louis Houdart en Chine et aujourd\u2019hui implant\u00e9e \u00e0 Shanghai, Jakarta et New-York, int\u00e8gre Altavia Asie. Jing Legrand, jusqu\u2019ici Pr\u00e9sidente d\u2019Altavia China, prend les r\u00eanes d\u2019Altavia Asie. Louis Houdart, fondateur de Creative Capital, conserve sa fonction de Pr\u00e9sident de Creative Capital et devient Directeur de la strat\u00e9gie d\u2019Altavia Asia. Il est rattach\u00e9 \u00e0 Jing Legrand.<\/p>\n","protected":false},"author":10,"featured_media":4065,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[136],"news-topic-taxonomy":[195],"class_list":["post-4064","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAltavia Asie - Nouvelle Organisation & Acquisition<\/title>\n<meta name=\"description\" content=\"Altavia r\u00e9organise sa structure en Asie et acquiert Creative Capital pour consolider sa strat\u00e9gie locale et son expertise en branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Altavia Asie - 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