{"id":4112,"date":"2019-06-10T18:22:00","date_gmt":"2019-06-10T17:22:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/an-interview-with-alex-trema\/"},"modified":"2025-03-14T18:07:10","modified_gmt":"2025-03-14T17:07:10","slug":"a-la-rencontre-dalex-trema","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/a-la-rencontre-dalex-trema\/","title":{"rendered":"\u00c0 la rencontre d’Alex Tr\u00e9ma"},"content":{"rendered":"\n
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\n Comment avez-vous d\u00e9couvert le pochoir urbain ? <\/h2>\n
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J\u2019ai toujours pratiqu\u00e9 des activit\u00e9s artistiques, \u00e0 c\u00f4t\u00e9 de mon travail. J\u2019ai dessin\u00e9 des meubles et en ai produit quelques-uns ; j\u2019ai \u00e9galement fait de la peinture. De mani\u00e8re g\u00e9n\u00e9rale, j\u2019ai toujours \u00e9t\u00e9 attir\u00e9 par l\u2019art urbain. Et il y a sept ans, j\u2019ai d\u00e9couvert la technique du pochoir.<\/p>\n

Tous les deux ans, pour son anniversaire, j\u2019emm\u00e8ne mon fils \u00e0 l\u2019\u00e9tranger, \u00e0 la d\u00e9couverte d\u2019une nouvelle ville. Pour ses 14 ans, nous sommes all\u00e9s \u00e0 Berlin. J\u2019avais r\u00e9serv\u00e9 un street art tour, dont la derni\u00e8re \u00e9tape \u00e9tait un atelier pochoir. Cela m\u2019a beaucoup plu.<\/p>\n

Parall\u00e8lement \u00e0 cette d\u00e9couverte, pour mes 40 ans, je me suis offert une \u0153uvre de l\u2019artiste lillois Mimi The Clown. Nous avons fait connaissance et gard\u00e9 contact. Lorsque je lui ai fait le r\u00e9cit de ma rencontre avec le pochoir urbain, il m\u2019a lanc\u00e9 \u00ab Et pourquoi tu n\u2019essaierais pas ? \u00bb. J\u2019ai imm\u00e9diatement repouss\u00e9 cette id\u00e9e, persuad\u00e9 que je n\u2019obtiendrais aucun r\u00e9sultat. \u00ab Au pire, si c\u2019est rat\u00e9, tu remets du blanc et tu recommences \u00bb. Sa phrase m\u2019a beaucoup marqu\u00e9 et m\u2019a lib\u00e9r\u00e9.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Qu\u2019est-ce qui vous pla\u00eet tant dans cet art ? <\/h2>\n
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C\u2019est une technique assez accessible : on peut choisir de faire un texte ou un visage en une seule couleur et cela d\u00e9gagera d\u00e9j\u00e0 quelque chose d\u2019int\u00e9ressant. D\u2019ailleurs, le fait que le r\u00e9sultat ne se r\u00e9v\u00e8le que lorsqu\u2019il est trop tard, que tous les pochoirs ont \u00e9t\u00e9 d\u00e9coup\u00e9s et peints, me plait aussi beaucoup.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n De retour de Berlin \u2013 et sur les conseils de Mimi the Clown \u2013 vous vous lancez donc dans le pochoir urbain\u2026 <\/h2>\n
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Lorsque mon fils \u00e9tait au lyc\u00e9e, je le d\u00e9posais en cours le samedi matin et j\u2019allais coller mes pochoirs dans le quartier. Le virus ne m\u2019a plus quitt\u00e9 et j\u2019ai commenc\u00e9 \u00e0 \u00eatre un peu reconnu dans le milieu. Huit mois plus tard \u2013 en mai 2013 -, \u00e0 New-York, j\u2019ai lanc\u00e9 le projet \u00ab Take Me \u00bb, qui ajoutait une dimension suppl\u00e9mentaire au fait de seulement peindre et coller dans la rue.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Sur quel concept repose le projet \u00ab Take me \u00bb ? <\/h2>\n
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Je r\u00e9alise, en amont, une peinture originale sur la base d\u2019un pochoir, d\u2019apr\u00e8s un format 24x32cm. Je d\u00e9cline l\u2019\u0153uvre en 24 pi\u00e8ces \u2013 le pochoir est le m\u00eame mais la couleur du fond change \u2013. Je range chaque pochoir dans une pochette calque, sur laquelle est \u00e9crit \u00ab Take me \u00bb. Je scotche chacune d\u2019elles dans la rue, sur les murs, les bancs publics, les r\u00e9verb\u00e8res\u2026 Et les passants qui les trouvent peuvent les garder en cadeau. Ma seule demande s\u2019ils le souhaitent : m\u2019envoyer une photo de leur trouvaille, dans la mise en sc\u00e8ne de leur choix.<\/p>\n

J\u2019ai donc lanc\u00e9 \u00ab Take Me \u00bb \u00e0 New-York, en pensant qu\u2019il s\u2019agirait d\u2019une exp\u00e9rience unique. Durant 9 jours, j\u2019ai pos\u00e9 des pi\u00e8ces, au gr\u00e9 de mes \u00e9volutions dans la ville. Et d\u00e8s le premier jour, j\u2019ai re\u00e7u le mail d\u2019une jeune femme fan d\u2019art urbain, ravie d\u2019avoir trouv\u00e9 l\u2019une de mes pi\u00e8ces. Au moment de repartir, sur les 24 pi\u00e8ces, 8 retours m\u2019\u00e9taient parvenus. Une fois rentr\u00e9 \u00e0 Paris, j\u2019ai eu tr\u00e8s envie de retenter l\u2019exp\u00e9rience.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Et en effet, depuis, vous n\u2019avez jamais cess\u00e9 vos escapades artistiques <\/h2>\n
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Depuis mai 2013, j\u2019ai offert 800 pi\u00e8ces dans la rue et re\u00e7u 180 mails en retour. J\u2019ai visit\u00e9 13 pays, 3 continents, 25 villes. J\u2019ai d\u00e9j\u00e0 eu un retour 4 ans apr\u00e8s l\u2019\u00e9dition de Barcelone ! Et une pi\u00e8ce, trouv\u00e9e \u00e0 Paris a \u00e9t\u00e9 rapport\u00e9 et prise en photo \u00e0 Melbourne, en Australie. Certaines \u0153uvres sont d\u00e9truites par la m\u00e9t\u00e9o, d\u2019autres ne sont peut-\u00eatre pas aim\u00e9es et jet\u00e9es, mais cela fait partie du projet.<\/p>\n

La derni\u00e8re destination o\u00f9 le projet \u00ab Take me \u00bb a \u00e9lu domicile ? La Rochelle, o\u00f9 j\u2019ai parcouru 36 kilom\u00e8tres en deux jours et demi !<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Et il y a eu, \u00e0 deux reprises, la version collective \u00ab Take us \u00bb <\/h2>\n
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Pour les 1 an et les 5 ans du projet, j\u2019ai en effet d\u00e9cid\u00e9 d\u2019inviter des artistes de grande renomm\u00e9e et que j\u2019admire beaucoup, comme\u00a0Speedy Graphito<\/span><\/a>, qui a offert une pi\u00e8ce d\u2019une valeur de 1500 euros. J\u2019ai \u00e9galement sollicit\u00e9\u00a0Jacques Villegl\u00e9<\/span><\/a>, un grand artiste de 92 ans \u00a0\u00e0 l\u2019origine du mouvement des affichistes, qui a fait don de 22 pi\u00e8ces pour le projet des 5 ans.\u00a0CharlElie Couture<\/span><\/a>\u00a0a \u00e9galement particip\u00e9. De belles signatures, qui ont appr\u00e9ci\u00e9 le c\u00f4t\u00e9 tr\u00e8s simple et cr\u00e9ateur de liens du projet.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Quelle est la prochaine ville o\u00f9 vous offrirez vos \u0153uvres ? <\/h2>\n
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Direction Madrid, \u00e0 la rentr\u00e9e prochaine\u00a0! Parall\u00e8lement au projet \u00ab\u00a0Take Me\u00a0\u00bb, je suis Pr\u00e9sident de l\u2019association d\u2019art urbain \u00ab\u00a0PARTcours\u00a0\u00bb, cr\u00e9\u00e9e avec Raf Urban et hRLck, en juin 2018. En d\u00e9cembre dernier, avec 25 artistes nous avons ainsi investi un gymnase et re\u00e7u la visite de 3700 amateurs d\u2019art, en 22 heures d\u2019ouverture. Le prochain projet\u00a0aura lieu dans une \u00e9cole maternelle, \u00e0 Joinville-le-Pont, en octobre 2019. On se voit l\u00e0-bas\u00a0?<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Whilst Alexandre Gu\u00e9non may be well known at Altavia Paris as DM Purchasing Manager, he is perhaps a little less well known by his artist name, Alex Tr\u00e9ma \u2013 an urban stencil artist who has made quite a name for himself on the street art scene over the past 7 years. We had a chat with this generous globe-trotter who gives his art away on the streets to anyone who cares to look past the ends of their noses.<\/p>\n","protected":false},"author":10,"featured_media":3371,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[136],"news-topic-taxonomy":[189],"class_list":["post-4112","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nRencontre - Alex Tr\u00e9ma, Cr\u00e9ateur Engag\u00e9 - Altavia<\/title>\n<meta name=\"description\" content=\"Alex Tr\u00e9ma partage sa vision de la cr\u00e9ation responsable. 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