{"id":4162,"date":"2019-10-30T18:47:00","date_gmt":"2019-10-30T17:47:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/intermarche-changes-the-recipes-for-900-products-for-yuka\/"},"modified":"2025-03-15T17:56:48","modified_gmt":"2025-03-15T16:56:48","slug":"intermarche-changes-the-recipes-for-900-products-for-yuka","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/intermarche-changes-the-recipes-for-900-products-for-yuka\/","title":{"rendered":"Intermarch\u00e9 modifie la recette de 900 produits pour Yuka"},"content":{"rendered":"\n
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Cr\u00e9\u00e9e en janvier 2017, Yuka compte d\u00e9j\u00e0 11 millions d\u2019utilisateurs, scannant chaque jour les codes-barres de 3 millions de produits alimentaires. Une application ph\u00e9nom\u00e8ne, devenue incontournable. D\u2019apr\u00e8s une \u00e9tude\u00a0OpinionWay<\/a>\u00a0pour\u00a0Alkemics<\/a>, un Fran\u00e7ais sur six a d\u00e9j\u00e0 t\u00e9l\u00e9charg\u00e9 l\u2019application Yuka sur son smartphone. Et d\u2019autres applications bas\u00e9es sur le m\u00eame principe existent (Syst\u00e8me U, C\u2019est Qui le Patron, UFC Que choisir, ont eux aussi lanc\u00e9 un \u00ab\u00a0mee too\u00a0\u00bb de Yuka\u00a0!). Pas moins de 20 % des clients utilisent aujourd\u2019hui une application con\u00e7ue pour les consommateurs, au moment de faire leurs courses.<\/p>\n

L\u2019impact\u00a0sur les achats ? Enorme. Thierry Cotillard, pr\u00e9sident d\u2019Intermarch\u00e9 d\u00e9clarait r\u00e9cemment sur France Inter \u00ab\u00a0Deux tiers des Fran\u00e7ais qui utilisent Yuka ont, depuis douze mois, d\u00e9cid\u00e9 d\u2019abandonner une marque ou un produit (\u2026) En tant que distributeur, il est essentiel d\u2019\u00eatre pro-actif pour avoir les produits les mieux not\u00e9s possibles<\/em>\u00a0\u00bb.<\/p>\n

Car la crainte pour les retailers est bien de voir les clients bannir les produits de leurs marque propre, au profit de ceux recommand\u00e9s par l\u2019application. Sous la note de 50 sur 100, l\u2019application propose en effet automatiquement une alternative mieux not\u00e9e.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Participer \u00e0 la \u00ab food revolution \u00bb <\/h2>\n
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Bouscul\u00e9s par les clients mais aussi par les offres alimentaires du e-commerce, des circuits courts ou encore des r\u00e9seaux sp\u00e9cialis\u00e9s, les acteurs du retail alimentaire se devaient de se repositionner. La \u00ab food revolution \u00bb se fera avec eux. Et en partie gr\u00e2ce \u00e0 eux ! Pour accompagner ce mouvement soci\u00e9tal, leurs strat\u00e9gies sont multiples : certains font l\u2019acquisition de r\u00e9seaux sp\u00e9cialis\u00e9s, d\u2019autres mettent au point des campagnes de communication et des signal\u00e9tiques d\u00e9di\u00e9es en magasin, d\u2019autres encore lancent des applications mobiles inspir\u00e9es de Yuka.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Intermarch\u00e9 adopte une strat\u00e9gie unique <\/h2>\n
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Seul retailer \u00e0 disposer d\u2019une capacit\u00e9 industrielle alimentaire sur le march\u00e9 fran\u00e7ais, Intermarch\u00e9 a les moyens de changer son offre alimentaire. Et c\u2019est ce qu\u2019il compte bien faire. Pour obtenir de meilleures notes sur l\u2019appli Yuka, 900 recettes de ses produits de marque distributeur seront chang\u00e9es\u00a0;\u00a0142 additifs potentiellement nocifs<\/strong>\u00a0<\/strong>seront retir\u00e9s. Adieu glutamate, dioxyde de titane ou encore carbonates de magn\u00e9sium\u00a0! Un signal fort envoy\u00e9 \u00e0 tous les clients soucieux d\u2019acc\u00e9der \u00e0 une alimentation plus saine et un excellent levier pour retisser avec eux un v\u00e9ritable lien de confiance.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pour r\u00e9pondre au profond besoin de transparence des clients et \u00e0 leur volont\u00e9 de mieux manger, Intermarch\u00e9 a d\u00e9cid\u00e9 de modifier la recette de 900 produits. Objectif : obtenir de meilleures notes sur Yuka. Une annonce importante dans le monde du retail alimentaire.<\/p>\n","protected":false},"author":10,"featured_media":3380,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[187],"news-topic-taxonomy":[191],"class_list":["post-4162","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntermarch\u00e9 - 900 Recettes Modifi\u00e9es pour Yuka - Altavia<\/title>\n<meta name=\"description\" content=\"Intermarch\u00e9 reformule 900 produits pour am\u00e9liorer leur score Yuka. 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