{"id":4186,"date":"2020-03-16T17:18:00","date_gmt":"2020-03-16T16:18:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/uco-of-the-week-greyston-bakery\/"},"modified":"2025-03-15T18:46:12","modified_gmt":"2025-03-15T17:46:12","slug":"fondee-en-1982-par-bernie-glassman-ingenieur-aeronautique-devenu-moine-bouddhiste-lentreprise-sociale-greyston-bakery-specialisee-dans-la-preparation-de-produits-de-boulangerie-sengage-a-fournir-des-e","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/fondee-en-1982-par-bernie-glassman-ingenieur-aeronautique-devenu-moine-bouddhiste-lentreprise-sociale-greyston-bakery-specialisee-dans-la-preparation-de-produits-de-boulangerie-sengage-a-fournir-des-e\/","title":{"rendered":"L\u2019OCNI de la semaine : Greyston Bakery"},"content":{"rendered":"\n
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\n Une politique de recrutement r\u00e9volutionnaire <\/h2>\n
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Les premiers candidats \u00e0 postuler sont les premiers \u00e0 \u00eatre engag\u00e9s. C\u2019est le principe du programme nomm\u00e9 Open Hiring\u00ae (\u00ab recrutement ouvert \u00bb) lanc\u00e9 par Greyston Bakery, investissant ainsi le potentiel humain. Aucun CV \u00e0 pr\u00e9senter, nul extrait de casier judiciaire \u00e0 d\u00e9voiler. Seule la r\u00e9activit\u00e9 est r\u00e9compens\u00e9e.<\/p>\n

Une politique de recrutement r\u00e9volutionnaire et innovante, qui fait partie int\u00e9grante de l\u2019ADN de l\u2019enseigne, qui la consid\u00e8re comme un \u00e9l\u00e9ment fondamental de sa strat\u00e9gie. \u00ab Nous ne recrutons pas des gens pour faire des brownies, nous pr\u00e9parons des brownies pour recruter des gens \u00bb est l\u2019une des devises du fabricant am\u00e9ricain de brownies, qui fournit notamment Whole Food et le glacier Ben Jerry\u2019s.<\/p>\n

Aux USA plus de 6 millions de personnes sont au ch\u00f4mage et un processus de recrutement classique est \u00e9valu\u00e9 \u00e0 plus de 4000$.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Une dynamique d\u2019inclusion payante <\/h2>\n
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\u00ab En renon\u00e7ant aux v\u00e9rifications des ant\u00e9c\u00e9dents, nous menons la bataille en montrant aux entreprises que passer \u00e0 un mod\u00e8le d\u2019inclusion plus progressif est payant \u00bb a d\u00e9clar\u00e9 Mike Brady, PDG de la marque, par l\u2019interm\u00e9diaire d\u2019un porte-parole. En 2019, Greyston Bakery enregistrait un chiffre d\u2019affaires de 22 millions de dollars.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Une r\u00e9interpr\u00e9tation du r\u00eave am\u00e9ricain <\/h2>\n
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La strat\u00e9gie de recrutement de Greyston Bakery permet aussi, tr\u00e8s certainement, d\u2019identifier des profils \u00ab Haut potentiel \u00bb qui seront, demain, de futurs cadres sup\u00e9rieurs. Une mani\u00e8re de r\u00e9interpr\u00e9ter le fameux r\u00eave am\u00e9ricain : une vie meilleure pour tous, et des opportunit\u00e9s pour chacun. Un simple citoyen, partant de rien, peut faire fortune aux \u00c9tats-Unis, le pays de tous les possibles.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Une r\u00e9ponse au prochain bouleversement du march\u00e9 du travail ? <\/h2>\n
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La politique Open Hiring\u00ae peut \u00eatre appr\u00e9hend\u00e9e comme un d\u00e9but de r\u00e9ponse au bouleversement que le march\u00e9 du travail va conna\u00eetre, dans les soci\u00e9t\u00e9s occidentales.<\/p>\n

Comment, demain, les entreprises pourront-elles identifier et attirer les talents si le niveau de ch\u00f4mage baisse de mani\u00e8re drastique ? Olivier Passet, directeur des synth\u00e8ses chez Xerfi explique que \u00ab le premier \u00e9l\u00e9ment de rupture, est l\u2019accroissement de la population en \u00e2ge de travailler. En r\u00e9gime de croisi\u00e8re, il est clair que la hausse de la population active est bien moindre aujourd\u2019hui qu\u2019hier. Et cela pour longtemps compte tenu de l\u2019arri\u00e8re-plan d\u00e9mographique. In fine, en p\u00e9riode de croissance, il faut aujourd\u2019hui moins de 100 000 cr\u00e9ations d\u2019emplois pour diminuer le nombre de ch\u00f4meurs, quand il en fallait 200 \u00e0 300 000 dans les ann\u00e9es 2000 \u00bb. Avec le num\u00e9rique, le vieillissement de la population et la probl\u00e9matique de la d\u00e9pendance, nous assistons \u00e0 une explosion des petits emplois de service et de logistique, \u00e0 faible productivit\u00e9.<\/p>\n

Le fait est que la politique de recrutement adopt\u00e9e par Greyston Bakery inspire d\u2019autres marques. L\u2019enseigne de cosm\u00e9tiques anglaise The Body Shop a d\u00e9clar\u00e9 pratiquer, \u00e0 son tour, le \u00ab recrutement ouvert \u00bb. Un mod\u00e8le \u00e9galement pour toutes les entreprises \u00e0 mission*, qui naissent actuellement.<\/p>\n

Cependant, une politique d\u2019Open Hiring\u00ae n\u00e9cessite un management sans faille, capable de former, et d\u2019accompagner les nouveaux collaborateurs. Est-il vraiment possible d\u2019appliquer une telle politique de capital humain pour des postes \u00e0 haute valeur ajout\u00e9e, faisant appel \u00e0 des comp\u00e9tences et des expertises exigeantes ?<\/p>\n

*Nouvelles formes de soci\u00e9t\u00e9s commerciales qui se fixent statutairement, en plus du but lucratif, une finalit\u00e9 d\u2019ordre social ou environnemental.<\/p>\n

 <\/p>\n

Thierry Strickler, Retail Market Intelligence Lead chez Altavia<\/em><\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Founded in 1982 by aeronautical engineer turned Buddhist monk Bernie Glassman, the Greyston Bakery social enterprise, specialising in baked goods preparation, is committed to providing jobs and professional training to those who experience difficulty finding work.<\/p>\n","protected":false},"author":10,"featured_media":3343,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[187],"news-topic-taxonomy":[137],"class_list":["post-4186","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nGreyston Bakery - Inclusion & Business \u00c9thique - Altavia<\/title>\n<meta name=\"description\" content=\"Greyston Bakery incarne l\u2019engagement social en entreprise avec une politique d\u2019embauche inclusive et des produits artisanaux aux USA.\" \/>\n<meta name=\"robots\" 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