{"id":4194,"date":"2021-02-11T16:42:00","date_gmt":"2021-02-11T15:42:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/with-sheep-inc-buy-a-jumper-adopt-a-sheep\/"},"modified":"2025-03-16T16:37:27","modified_gmt":"2025-03-16T15:37:27","slug":"avec-sheep-inc-achete-un-pull-adopte-un-mouton","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/avec-sheep-inc-achete-un-pull-adopte-un-mouton\/","title":{"rendered":"Avec Sheep Inc., ach\u00e8te un pull, adopte un mouton"},"content":{"rendered":"\n
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\n Fast Fashion, Fossil Fashion <\/h2>\n
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D\u00e9f\u00e9r\u00e9e devant le tribunal de la plan\u00e8te bleue pour incitation \u00e0 la surconsommation, jusqu\u2019\u00e0 \u00e9puisement des hommes et des ressources naturelles, la Fast Fashion fait l\u2019objet depuis plusieurs ann\u00e9es de vives critiques. Vite achet\u00e9e et vite jet\u00e9e, la mode \u00e0 bas prix, qui se caract\u00e9rise par un renouvellement tr\u00e8s rapide des collections, a d\u2019ailleurs \u00e9t\u00e9 r\u00e9cemment rebaptis\u00e9e Fossil Fashion par plusieurs ONG dans le rapport \u00ab Fossil Fashion \u00bb publi\u00e9 le 3 f\u00e9vrier 2021, pour d\u00e9noncer la d\u00e9pendance de ce secteur aux ressources fossiles.<\/p>\n

A l\u2019oppos\u00e9 du fonctionnement de la Fast Fashion, l\u2019OCNI Sheep Inc repose sur des propositions de valeurs toutes autres. Pour Edzard van der Wyck, co-fondateur de ce nouveau label anglais, la neutralit\u00e9 carbone devrait \u00eatre consid\u00e9r\u00e9e comme un engagement- \u00e0 minima \u2013 des entreprises de mode. Et la jeune DNVB va encore plus loin dans sa d\u00e9marche responsable en se revendiquant comme la premi\u00e8re marque mondiale \u00e0 impact n\u00e9gatif.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Des m\u00e9thodes d\u2019\u00e9levage r\u00e9g\u00e9n\u00e9ratives <\/h2>\n
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Pour produire ses pulls en laine M\u00e9rinos, Sheep INC source sa laine aupr\u00e8s d\u2019exploitations en Nouvelle Z\u00e9lande qui utilisent des m\u00e9thodes d\u2019\u00e9levage r\u00e9g\u00e9n\u00e9ratives.<\/p>\n

L\u2019agriculture r\u00e9g\u00e9n\u00e9rative ? Un syst\u00e8me agricole innovant qui augmente la biodiversit\u00e9 et enrichit la terre de vie et d\u2019humus. En am\u00e9liorant la fertilit\u00e9 et la productivit\u00e9, elle stocke du carbone dans les sols et la v\u00e9g\u00e9tation (plantes, haies, arbres\u2026) tout en inversant les tendances actuelles de l\u2019accumulation atmosph\u00e9rique du CO2 et du r\u00e9chauffement climatique.<\/p>\n

Des marques comme California Cloth Foundry ou encore The Trace Collective en sont d\u00e9j\u00e0 de v\u00e9ritables ambassadeurs ; Sheep Inc va plus loin pour pouvoir revendiquer son statut de marque \u00e0 impact n\u00e9gatif. En plus des engagements durables, elle investit 5% de son chiffre d\u2019affaires dans des projets de biodiversit\u00e9. Des projets qui att\u00e9nuent, au minimum, dix fois l\u2019impact CO2 du cycle de vie complet de chaque pull.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Transparence et tra\u00e7abilit\u00e9 <\/h2>\n
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Autres composantes de l\u2019ADN de Sheep iNC, la transparence et la tra\u00e7abilit\u00e9 viennent compl\u00e9ter le portrait du label responsable.<\/p>\n

La marque invite en effet chaque client \u00e0 scanner l\u2019\u00e9tiquette jaune, au bas du tricot, pour s\u2019informer sur l\u2019ensemble du processus de fabrication, l\u2019empreinte carbone du produit mais aussi d\u00e9couvrir la vie et l\u2019actualit\u00e9 des moutons dont la laine a \u00e9t\u00e9 utilis\u00e9e pour concevoir le v\u00eatement. \u00c9v\u00e9nements majeurs, p\u00e9riodes de transhumance, de tonte, de naissance\u2026 Toutes ces informations, partag\u00e9es avec les clients, redonnent du sens \u00e0 la consommation. Offrir l\u2019occasion de se connecter \u00e0 un \u00ab mouton-partenaire-fournisseur de laine \u00bb, est une id\u00e9e rigolote et s\u00e9duisante. C\u2019est l\u2019opportunit\u00e9 de cr\u00e9er un lien avec une r\u00e9gion mais aussi la nature, les animaux, les rites qu\u2019elle abrite. S\u2019offrir une respiration. S\u2019approprier de mani\u00e8re \u00e9motionnelle un achat raisonnable et raisonn\u00e9 en se familiarisant avec l\u2019histoire du produit et en adoptant un mouton. C\u2019est aussi rappeler au client que les v\u00eatements viennent de quelque part et qu\u2019ils ont un impact environnemental, comme le souligne Edzard van der Wyck.<\/p>\n

Garantis \u00e0 vie, les v\u00eatements Sheep INc sont, de plus, parfaitement en phase avec la logique de consommation pr\u00f4nant le mantra \u00ab moins mais mieux \u00bb<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Une v\u00e9ritable source d\u2019inspiration pour les acteurs r\u00e9f\u00e9rents du monde de la mode <\/h2>\n
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Le monde de la mode est bel et bien dans une phase d\u2019examen de conscience. Les grands leaders sont d\u00e9sormais challeng\u00e9s par une part de plus en plus importante de clients-citoyens qui r\u00e9clament des engagements mais aussi des prises de position et des actes. Les OCNIS tels que Sheep Inc ont le m\u00e9rite de d\u00e9fricher de nouvelles voies de navigation. Ils sont force de proposition, novateurs, cr\u00e9atifs, un peu provocateurs parfois mais repr\u00e9sentent, \u00e0 n\u2019en pas douter, une v\u00e9ritable source d\u2019inspiration pour les acteurs r\u00e9f\u00e9rents. Certains dispara\u00eetront, d\u2019autres ne cesseront de se r\u00e9inventer. Et peut-\u00eatre que d\u2019autres, encore, seront les nouveaux champions de demain.<\/p>\n

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Thierry Strickler, Retail Intelligence Lead<\/em><\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La DNVB Sheep INC agite le secteur de la Fast Fashion si d\u00e9cri\u00e9 en revendiquant son statut de marque \u00e0 impact n\u00e9gatif. Le nouveau label anglais source sa laine aupr\u00e8s d\u2019exploitations en Nouvelle Z\u00e9lande qui utilisent des m\u00e9thodes d\u2019\u00e9levage r\u00e9g\u00e9n\u00e9ratives et propose un lien in\u00e9dit avec les moutons.<\/p>\n","protected":false},"author":10,"featured_media":3335,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[187],"news-topic-taxonomy":[196],"class_list":["post-4194","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSheep Inc - Pull Durable & Mouton Adopte\u0301 - Altavia<\/title>\n<meta name=\"description\" content=\"Avec Sheep Inc, adoptez un mouton en achetant un pull. 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