{"id":4219,"date":"2022-02-24T16:26:00","date_gmt":"2022-02-24T15:26:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/altavia-blue-lions-integrates-the-master-group-agencies\/"},"modified":"2025-03-16T16:59:50","modified_gmt":"2025-03-16T15:59:50","slug":"altavia-blue-lions-integre-les-agences-de-master-group","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/altavia-blue-lions-integre-les-agences-de-master-group\/","title":{"rendered":"Altavia Blue Lions int\u00e8gre les agences de Master Group"},"content":{"rendered":"\n
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Depuis son lancement en 2013, Altavia Blue Lions est l\u2019agence de r\u00e9f\u00e9rence pour les marques internationales et nationales souhaitant d\u00e9velopper des campagnes sur les march\u00e9s africains \u00e0 l\u2019image de l\u2019Or\u00e9al, Michelin ou encore Seb. Progressivement, l\u2019agence a \u00e9tendu sa pr\u00e9sence sur le continent et ouvert des bureaux \u00e0 Abidjan, Casablanca, Accra, Johannesburg, Nairobi, et Dubai.<\/p>\n

Le rapprochement avec les agences de Master Group permet \u00e0 Altavia Blue Lions de se d\u00e9ployer sur de nouveaux march\u00e9s tout en cr\u00e9ant des synergies, \u00e0 la fois g\u00e9ographiques et en mati\u00e8re de m\u00e9tiers et clients.<\/p>\n

Avec 81 collaborateurs et pr\u00e8s de 100 clients, les six agences de Master Group sont historiquement implant\u00e9es dans quatre territoires : a\u0300 la Re\u0301union (Court-Circuit, Facto), \u00e0 Madagascar (Facto, Unit M\u00e9dia), \u00e0 Maurice (Klak) et en Martinique (Facto). R\u00e9guli\u00e8rement prim\u00e9es pour leur capacit\u00e9 \u00e0 penser des campagnes innovantes, ces agences ont d\u00e9velopp\u00e9 une v\u00e9ritable expertise communication 360\u00b0.<\/p>\n

En int\u00e9grant Altavia Blue Lions, les agences de Master Group acc\u00e8dent au vaste r\u00e9seau d\u2019agences du groupe Altavia, premier groupe de communication commerciale, d\u00e9di\u00e9 aux Retail Marketing Services et pr\u00e9sent dans 45 pays sur 4 continents. Pour Altavia, ce rapprochement entre Altavia Blue Lions et Master Group s\u2019int\u00e8gre dans la dynamique d\u2019expansion, g\u00e9ographique comme de services, op\u00e9r\u00e9e par le groupe.<\/p>\n

Rapha\u00ebl Palti, Pr\u00e9sident Fondateur d\u2019Altavia, a d\u00e9clar\u00e9 \u00ab Altavia Blue Lions et Master Group sont des agences influentes et reconnues. Je les f\u00e9licite de cette op\u00e9ration, qui est un v\u00e9ritable acc\u00e9l\u00e9rateur pour leur croissance \u00bb.<\/p>\n

Pour Adrien Cusinberche, pr\u00e9sident d\u2019Altavia Blue Lions, \u00ab Gr\u00e2ce \u00e0 ce rapprochement, nous devenons une plateforme unique pour les annonceurs qui souhaitent d\u00e9ployer des campagnes dans la zone. Nous sommes convaincus que pour r\u00e9ussir sur ces march\u00e9s, il est imp\u00e9ratif d\u2019en avoir une parfaite connaissance que seule l\u2019exp\u00e9rience permet d\u2019acqu\u00e9rir \u00bb.<\/p>\n

Pour Fran\u00e7ois Mandroux, directeur g\u00e9n\u00e9ral de Master Group, \u00ab Les agences ont salu\u00e9 ce rapprochement par trois mots : Enthousiasme, excitation et fiert\u00e9 ! En effet, il existe de fortes synergies pour le d\u00e9veloppement commercial de nos clients en Afrique et en Outre-mer \u00bb.<\/p>\n

Cette pr\u00e9sence dans neuf pays, in\u00e9dite au sein du secteur, \u00e9tablit dor\u00e9navant Altavia Blue Lions en v\u00e9ritable passerelle strat\u00e9gique entre ces r\u00e9gions.<\/p>\n

A la suite de cette op\u00e9ration, le p\u00e9rim\u00e8tre d\u2019Altavia Blue Lions double de taille. Au total, le r\u00e9seau de l\u2019agence compte d\u00e9sormais 120 collaborateurs pr\u00e9sents dans neuf pays pour un chiffre d\u2019affaires cumul\u00e9 en 2021 de 19 millions d\u2019euros.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \u00c0 propos d\u2019Altavia Blue Lions <\/h2>\n
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Cr\u00e9e en 2013, Altavia Blue Lions est une agence de communication digitale avec des implantations en Afrique (C\u00f4te d\u2019Ivoire, Maroc, Afrique du Sud et Kenya) \u00e0 Duba\u00ef, en France, dans l\u2019oc\u00e9an Indien (La R\u00e9union, Maurice, Madagascar) et aux Antilles. Depuis 2018, Altavia Blue Lions fait partie du groupe Altavia.<\/p>\n

www.bluelions.com<\/a><\/p>\n <\/div>\n \n

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\n \n <\/i>\n Lear more <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Altavia Blue Lions, agence de communication digitale panafricaine du groupe Altavia, sp\u00e9cialiste de la communication commerciale pour les retailers, annonce l\u2019acquisition des agences de Master Group. L\u2019int\u00e9gration de ce r\u00e9seau de six agences de communication historiques dans la r\u00e9gion positionne Altavia Blue Lions parmi les leaders en Afrique et dans l\u2019oce\u0301an Indien.<\/p>\n","protected":false},"author":10,"featured_media":3330,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[136],"news-topic-taxonomy":[137],"class_list":["post-4219","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAltavia Blue Lions - Synergie avec Master Group<\/title>\n<meta name=\"description\" content=\"L\u2019agence Blue Lions s\u2019int\u00e8gre \u00e0 Master Group. 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