{"id":4222,"date":"2022-02-06T16:28:00","date_gmt":"2022-02-06T15:28:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/saint-glinglins-day-a-holiday-to-celebrate-retail-in-france\/"},"modified":"2025-03-16T17:01:41","modified_gmt":"2025-03-16T16:01:41","slug":"la-saint-glinglin-une-fete-pour-celebrer-le-commerce-en-france","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/la-saint-glinglin-une-fete-pour-celebrer-le-commerce-en-france\/","title":{"rendered":"La Saint Glinglin\u00a0: une f\u00eate pour c\u00e9l\u00e9brer le commerce en France\u00a0!"},"content":{"rendered":"\n
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La premi\u00e8re \u00e9dition de la Saint Glinglin, la nouvelle f\u00eate du commerce en France, sera c\u00e9l\u00e9br\u00e9e le 21 mars 2022 avec des \u00e9v\u00e8nements qui d\u00e9buteront d\u00e8s le 15 mars. Destin\u00e9e aux enseignes nationales comme aux petits magasins locaux, aux centres commerciaux comme aux collectivit\u00e9s, le but est de f\u00e9d\u00e9rer toutes ces entit\u00e9s autour d\u2019un seul et m\u00eame objectif : c\u00e9l\u00e9brer le lien pr\u00e9cieux qui existe entre le client et son commer\u00e7ant.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Faire du commerce une f\u00eate <\/h2>\n
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La Saint Glinglin a \u00e9t\u00e9 enti\u00e8rement pens\u00e9e et imagin\u00e9e par l\u2019agence Altavia. Si 2022 sera l\u2019ann\u00e9e de sa premi\u00e8re \u00e9dition, elle existe en revanche dans l\u2019esprit de Rapha\u00ebl Palti, le pr\u00e9sident-fondateur d\u2019Altavia, depuis de nombreuses ann\u00e9es. \u00ab Il s\u2019agit de remettre au centre du commerce ce qui en constitue son essence-m\u00eame : son caract\u00e8re joyeux, sa capacit\u00e9 \u00e0 f\u00e9d\u00e9rer, cr\u00e9er du lien au sein de la soci\u00e9t\u00e9 et souligner l\u2019importance du commerce local pour les habitants \u00bb explique Ariane Zenker en charge du projet chez Altavia.<\/p>\n

Un r\u00f4le incontournable du commerce que confirme Nathan Stern, sociologue et directeur des \u00e9tudes d\u2019Altavia Shoppermind \u00ab Le commerce est un \u00e9l\u00e9ment indissociable du patrimoine en France et les commer\u00e7ants jouent un r\u00f4le social majeur au sein de la soci\u00e9t\u00e9 dont la n\u00e9cessit\u00e9 a \u00e9t\u00e9 encore exacerb\u00e9e par les deux ans de pand\u00e9mie que nous venons de traverser. Ces deux derni\u00e8res ann\u00e9es les ont notamment amen\u00e9s \u00e0 fermer leurs portes pendant de longs mois. Loin de distendre le lien qu\u2019avaient les Fran\u00e7ais avec eux, c\u2019est l\u2019effet contraire qui a eu lieu \u00bb. Solidarit\u00e9 entre commer\u00e7ants, soutien sans pr\u00e9c\u00e9dent des consommateurs \u00e0 leurs boutiques, les Fran\u00e7ais ont en effet marqu\u00e9 leur attachement au commerce, bien conscients de la place centrale qu\u2019il occupe dans leurs vies et leur quotidien, malgr\u00e9 l\u2019explosion du e-commerce.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Au programme : audace et spontan\u00e9it\u00e9 ! <\/h2>\n
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\u00ab La force du commerce est d\u2019\u00eatre un catalyseur de lien : les gens se rencontrent, se croisent, sortent de la bulle ou de la solitude de leur domicile, vivent des exp\u00e9riences \u00bb explique Nathan Stern. Ca tombe bien, la Saint Glinglin a justement \u00e9t\u00e9 pens\u00e9e par Altavia pour mettre en lumi\u00e8re ce rapport pr\u00e9cieux et irrempla\u00e7able. \u00ab Vivre ensemble dans le monde physique, f\u00e9d\u00e9rer les gens et leur permettre d\u2019exprimer toute leur spontan\u00e9it\u00e9, c\u2019est la Saint Glinglin \u00bb explique Ariane Zenker.<\/p>\n

Mais alors, comment faire ? Au menu de la Saint Glinglin : c\u00e9l\u00e9brer un commerce frondeur, audacieux, joyeux. \u00ab Le manifeste de cette f\u00eate r\u00e9pond aux attentes des consommateurs, explique Ariane Zenker. De la folie et du l\u00e2cher prise, un commerce plus vivant et surprenant \u00bb. Il s\u2019agit de valoriser des exp\u00e9riences magasin au-del\u00e0 du pur transactionnel et de se d\u00e9marquer des op\u00e9rations, telles que le Black Friday, qui s\u2019appuient uniquement sur des m\u00e9canismes promotionnels \u00e0 fort rabais. Les magasins auront la main pour cr\u00e9er leur propre \u00e9v\u00e9nement Saint Glinglin selon leurs clients, leurs offres : d\u00e9gustations \u00e0 l\u2019aveugle, concours photos, challenge en magasins, jeux de r\u00f4le,\u2026 le registre des animations pourra \u00eatre tr\u00e8s large avec une forte dose de surprise.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n La Saint Glinglin : un rendez-vous immanquable chaque ann\u00e9e <\/h2>\n
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Penser que la Saint Glinglin a \u00e9t\u00e9 imagin\u00e9e comme un \u00e9v\u00e9nement antidote aux deux ann\u00e9es de pand\u00e9mie qui viennent de s\u2019\u00e9couler ? Le raccourci est facile car les Fran\u00e7ais ont en effet bien besoin de retrouver de la spontan\u00e9it\u00e9 dans leur quotidien. \u00ab Fragilisation du lien, perte d\u2019authenticit\u00e9, rar\u00e9faction de nos contacts physiques et multiplication des injonctions au quotidien\u2026 Face \u00e0 toutes ces privations, les Fran\u00e7ais ont envie de retrouver un grain de folie \u00bb explique Nathan Stern, sociologue. Pourtant, si bien s\u00fbr la Saint Glinglin va amener une bouff\u00e9e d\u2019air frais attendue en ce mois de mars 2022, cette f\u00eate a \u00e9t\u00e9, au contraire, fa\u00e7onn\u00e9e de fa\u00e7on \u00e0 s\u2019inscrire durablement dans le paysage des grandes dates du commerce en France. \u00ab En leur proposant d\u2019intensifier tout ce qui fait leur ADN : les rencontres physiques, la complicit\u00e9, la f\u00eate, la connivence avec le client ou l\u2019habitant du quartier pour les petits commer\u00e7ants locaux, elle rappelle le r\u00f4le incontournable des commer\u00e7ants et met en valeur les employ\u00e9s, partie prenante et essentielle de l\u2019\u00e9v\u00e9nement et \u00e7a, \u00e7a se f\u00eate chaque ann\u00e9e \u00bb d\u00e9taille Ariane Zenker.<\/p>\n

Toutes ces exp\u00e9riences et animations seront mises en place dans les enseignes et boutiques participantes \u00e0 partir du 15 mars jusqu\u2019au 21 mars, point d\u2019orgue de la f\u00eate. Une date choisie avec soin par l\u2019agence Altavia. Jour du printemps et de l\u2019\u00e9quinoxe, elle porte en effet en elle tout un symbole de renouveau et de f\u00eate, renforc\u00e9 par le nom loufoque de cette f\u00eate qui laisse pr\u00e9sager beaucoup de surprises \u00e0 venir. \u00ab La Saint Glinglin invite \u00e0 la non procrastination, \u00e0 l\u2019audace selon le pr\u00e9cepte que l\u2019on ne vit qu\u2019une fois ! Une Saint Glinglin o\u00f9 tout arrive enfin chez ses commer\u00e7ants \u00bb conclut Ariane Zenker.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Altavia est \u00e0 l\u2019initiative de la nouvelle f\u00eate du commerce fran\u00e7ais baptis\u00e9e la Saint Glinglin. Loin des \u00e9v\u00e8nements qui visent uniquement \u00e0 brader les prix, l\u2019objectif est d\u2019y c\u00e9l\u00e9brer un commerce festif, vivant et authentique.<\/p>\n","protected":false},"author":10,"featured_media":3331,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[136],"news-topic-taxonomy":[137],"class_list":["post-4222","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLara Moutin - Nomination CTO Capital Humain - Altavia<\/title>\n<meta name=\"description\" content=\"Lara Moutin devient CTO d\u2019Altavia, en charge de la RSE et du capital humain. 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