{"id":4253,"date":"2022-07-12T17:28:00","date_gmt":"2022-07-12T16:28:00","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=news&p=4253"},"modified":"2025-03-16T17:30:01","modified_gmt":"2025-03-16T16:30:01","slug":"tester-avant-de-se-lancer-le-dispositif-ma-boutique-a-lessai","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/tester-avant-de-se-lancer-le-dispositif-ma-boutique-a-lessai\/","title":{"rendered":"Tester avant de se lancer : le dispositif Ma Boutique \u00e0 l\u2019Essai"},"content":{"rendered":"
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\n Quel est le principe de Ma Boutique \u00e0 l\u2019essai ? <\/h2>\n
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Il s\u2019agit d\u2019un concept unique en France, qui permet \u00e0 un porteur de projet de tester son id\u00e9e de commerce dans un local vacant de 30 \u00e0 50m2, bien situ\u00e9 et de b\u00e9n\u00e9ficier d\u2019un bail d\u00e9rogatoire de 6 \u00e0 12 mois au loyer minor\u00e9 durant la phase de test (- 10 \u00e0 30%), d\u2019un financement avantageux, de conseils et de l\u2019appui d\u2019un r\u00e9seau de partenaires. L\u2019objectif est de redynamiser les commerces des centres-villes et d\u2019encourager les initiatives entrepreneuriales.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Quand le dispositif a-t-il \u00e9t\u00e9 lanc\u00e9 ? <\/h2>\n
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La premi\u00e8re op\u00e9ration de Ma boutique \u00e0 l\u2019essai a eu lieu en 2013, dans l\u2019Oise, \u00e0 Noyon.<\/p>\n

Olivier Bourdon, l\u2019inventeur du concept, s\u2019est aper\u00e7u que, d\u2019un c\u00f4t\u00e9, de nombreuses boutiques fermaient et de l\u2019autre, des porteurs de projets peinaient \u00e0 trouver un local, bloqu\u00e9s par le bail 3-6-9. La probl\u00e9matique \u00e9tant la m\u00eame dans de nombreuses autres villes, l\u2019id\u00e9e des Boutiques \u00e0 l\u2019Essai est alors n\u00e9e et une F\u00e9d\u00e9ration Nationale des Boutiques \u00e0 l\u2019Essai a \u00e9t\u00e9 mise en place l\u2019ann\u00e9e suivante. Ce r\u00e9seau de partenaires, compos\u00e9 de propri\u00e9taires, de r\u00e9seaux \u00e0 la cr\u00e9ation d\u2019entreprise, d\u2019assureurs, de banques, de comptables, de l\u2019association des artisans et commer\u00e7ants\u2026 lance r\u00e9guli\u00e8rement des appels \u00e0 candidatures, permettant d\u2019identifier des porteurs de projets, pour un local disponible. Un comit\u00e9 de s\u00e9lection se charge d\u2019\u00e9lire un dossier, selon plusieurs crit\u00e8res. Plus de 150 communes b\u00e9n\u00e9ficient aujourd\u2019hui du dispositif, allant de petites villes de 1000 habitants jusqu\u2019aux plus grandes, comme Marseille.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Quel est le profil des porteurs de projets ? <\/h2>\n
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Ce sont bien souvent des salari\u00e9s, qui r\u00eavent de travailler \u00e0 leur compte ou de changer de vie. Nous recevons et s\u00e9lectionnons tous types de commerce mais une majorit\u00e9 concerne, pour le moment, le pr\u00eat \u00e0 porter.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Comment un projet peut-il se d\u00e9marquer ? <\/h2>\n
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A Compi\u00e8gne, dans les Hauts-de-France, nous avons par exemple lanc\u00e9 un appel \u00e0 candidatures \u00e0 la fin de l\u2019ann\u00e9e 2021. Nous avons re\u00e7u plusieurs beaux projets, parmi lesquels une activit\u00e9 de pr\u00eat \u00e0 porter, que nous avons s\u00e9lectionn\u00e9e. M\u00eame si le centre de Compi\u00e8gne compte d\u00e9j\u00e0 des boutiques de v\u00eatements, ce projet se d\u00e9marquait suffisamment, avec un made in France-made in Europe revendiqu\u00e9. La porteuse du projet, Julie, a \u00e9galement fait le choix de travailler avec peu de stock, pour donner envie \u00e0 ses clients de revenir r\u00e9guli\u00e8rement.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n L\u2019objectif est de redynamiser les centres-villes et de faire revenir les clients en boutique\u2026 <\/h2>\n
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Tout \u00e0 fait. La fr\u00e9quentation des centres-villes a chut\u00e9 ces dix derni\u00e8res ann\u00e9es et le taux de vacance commerciale est significatif dans certaines villes qui comptent plus d\u2019un tiers de locaux vides, soit environ 30%. Aider un commerce \u00e0 s\u2019installer, c\u2019est contribuer \u00e0 la redynamisation des centres-villes. Et la bonne nouvelle est que l\u2019on s\u2019est rendu compte que lorsqu\u2019une boutique \u00e0 l\u2019essai ouvrait, cela incitait d\u2019autres commerces \u00e0 ouvrir \u00e0 leur tour dans le m\u00eame secteur.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Qu\u2019arrive-t-il \u00e0 l\u2019issue de la p\u00e9riode d\u2019essai ? <\/h2>\n
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Au bout de 12 mois, lorsqu\u2019il est temps pour le commer\u00e7ant de signer un bail commercial classique avec le propri\u00e9taire, le loyer minor\u00e9 est maintenu dans 90% des cas ! On observe une vraie implication des habitants, propri\u00e9taires de locaux, qui se donnent les moyens de redynamiser leur ville.<\/p>\n

Apr\u00e8s 3 ans d\u2019installation, le taux de p\u00e9rennit\u00e9 des commerces est de 85% et apr\u00e8s 5 ans 80% des commerces sont encore existants ! Le Covid n\u2019a pas affect\u00e9 tant que cela les ouvertures et nous observons m\u00eame un regain d\u2019int\u00e9r\u00eat pour les petits commerces de proximit\u00e9.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pour redynamiser les commerces de centres-villes, le concept Ma boutique \u00e0 l\u2019essai a \u00e9t\u00e9 imagin\u00e9 en 2013 et lanc\u00e9 pour la premi\u00e8re fois dans la commune de Noyon, dans l\u2019Oise. Plus de 150 communes b\u00e9n\u00e9ficient aujourd\u2019hui du dispositif. Entretien avec Maxime BREART, coordinateur national et interlocuteur de r\u00e9f\u00e9rence des collectivit\u00e9s.<\/p>\n","protected":false},"author":10,"featured_media":4254,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[187],"news-topic-taxonomy":[196],"class_list":["post-4253","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMa Boutique \u00e0 l\u2019Essai - Oser l\u2019Entrepreneuriat - Altavia<\/title>\n<meta name=\"description\" content=\"Le dispositif \u201cMa boutique \u00e0 l\u2019essai\u201d permet de tester un commerce avant de se lancer. 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