{"id":4296,"date":"2023-05-24T15:41:00","date_gmt":"2023-05-24T14:41:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/altavia-reinforces-its-expertise-with-the-acquisition-of-the-sina-retail-agency\/"},"modified":"2025-03-16T18:02:45","modified_gmt":"2025-03-16T17:02:45","slug":"altavia-renforce-son-expertise-avec-lacquisition-de-lagence-sina-retail","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/altavia-renforce-son-expertise-avec-lacquisition-de-lagence-sina-retail\/","title":{"rendered":"Altavia renforce son expertise avec l\u2019acquisition de l\u2019agence Sina Retail"},"content":{"rendered":"\n
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Le groupe Altavia, premier r\u00e9seau mondial d\u00e9di\u00e9 \u00e0 la communication commerciale pour le retail ou les enseignes de commerce, acquiert l\u2019agence Sina Retail. L\u2019entreprise renforce par l\u00e0 m\u00eame son expertise du travel retail, ainsi que sa pr\u00e9sence sur les march\u00e9s asiatiques.<\/strong><\/p>\n

Sina Retail, sp\u00e9cialiste du retail design et de la gestion de projets, int\u00e8gre l\u2019offre mondiale Altavia Travel Retail. Bas\u00e9e en Chine, l\u2019agence fournit des concepts marketing \u00e9ph\u00e9m\u00e8res ainsi que des impl\u00e9mentations permanentes pour des marques de luxe telles que Dior, Guerlain, Givenchy, Benefit, Shiseido, Nars, Augustinus Bader ou encore R\u00e9my Cointreau. Sina Retail devient ainsi la derni\u00e8re acquisition du groupe Altavia qui, \u00e0 travers sa branche de travel retail, offre des services de conseil, de conception et de mise en \u0153uvre aux autorit\u00e9s a\u00e9roportuaires, aux concessionnaires de duty-free et de F&B, ainsi qu\u2019aux marques.<\/span><\/p>\n<\/div>\n

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Fort d\u2019un r\u00e9seau d\u2019agences \u00e9tendu dans le monde entier, Altavia \u00e9largit \u00e0 travers ce rapprochement son portefeuille dans les secteurs du luxe, de la beaut\u00e9 et des vins et spiritueux, en intensifiant sa force de frappe dans le secteur strat\u00e9gique et en plein essor du travel retail. Le Groupe pourra s\u2019appuyer sur la connaissance approfondie de Sina Retail du march\u00e9 asiatique, et de sa longue exp\u00e9rience dans le domaine du travel retail.<\/span><\/p>\n<\/div>\n

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Xavier Van Gaver, Fondateur de Sina Retail,<\/strong> a d\u00e9clar\u00e9 : \u00ab Nous sommes tr\u00e8s heureux de rejoindre Altavia, groupe international de premier plan avec lequel nous partageons une passion pour la distribution. Notre pr\u00e9sence internationale sera renforc\u00e9e gr\u00e2ce au r\u00e9seau global du Groupe, dont le leadership d\u2019Altavia dans le conseil et les services pour le retail nous permettra \u00e9galement d\u2019offrir une r\u00e9ponse plus compl\u00e8te aux besoins de nos clients en Chine et en Asie \u00bb.<\/span><\/p>\n<\/div>\n

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Hugo Vanderschaegh, Directeur G\u00e9n\u00e9ral d\u2019Altavia Travel Retail,<\/strong> ajoute : \u00ab En quelques ann\u00e9es, Sina Retail a acquis une solide exp\u00e9rience en Asie et est devenue un partenaire de confiance de marques parmi les plus exigeantes et les plus renomm\u00e9es. En travaillant avec Xavier et son \u00e9quipe, Altavia Travel Retail va continuer \u00e0 d\u00e9ployer ses services dans la r\u00e9gion : services digitaux aux marques, conseil strat\u00e9gique en commerce aux autorit\u00e9s a\u00e9roportuaires et conception de magasins \u00e0 grande \u00e9chelle pour les op\u00e9rateurs de duty-free et de F&B \u00bb.<\/span><\/p>\n<\/div>\n

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Selon Rapha\u00ebl Palti, Pr\u00e9sident Fondateur d\u2019Altavia :<\/strong>\u00a0\u00ab Avec Sina Retail, nous partageons le m\u00eame d\u00e9sir d\u2019enrichir le parcours du client avec des exp\u00e9riences engageantes et attrayantes pour les commer\u00e7ants et les marques. Cette acquisition nous permet d\u2019\u00e9tendre nos savoir-faire sur le segment du luxe et de renforcer notre offre strat\u00e9gique globale de travel retail en Chine, et plus largement en Asie \u00bb.<\/span><\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \u00c0 propos d\u2019Altavia <\/h2>\n
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Altavia est le premier r\u00e9seau mondial ind\u00e9pendant d\u00e9di\u00e9 aux Services Marketing pour le Retail.<\/p>\n

Fond\u00e9 en 1983 par Rapha\u00ebl Palti, son Pr\u00e9sident \u2013 Directeur G\u00e9n\u00e9ral, le groupe propose des solutions d\u2019Activation Commerciale sp\u00e9cialement adapt\u00e9es aux besoins du commerce. Pr\u00e9sent dans 45 pays sur 4 continents, le groupe Altavia accompagne plus de 500 enseignes et marques commer\u00e7antes. En 2022, Altavia compte 2 800 collaborateurs et r\u00e9alise un chiffre d\u2018affaires de 801 millions d\u2019euros.<\/p>\n

Creative Commerce & Marketing Execution au service du lien client.<\/strong><\/p>\n<\/div>\n

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Altavia trouve des voies cr\u00e9atives, technologiques, responsables et performantes, au service quotidien de la qualit\u00e9 du lien client. Nous intervenons sur toute la cha\u00eene de valeur : depuis le conseil et la cr\u00e9ation, l\u2019ex\u00e9cution, jusqu\u2019au d\u00e9ploiement et \u00e0 l\u2019installation.<\/p>\n

Le client : alpha et omega du commerce.<\/strong><\/p>\n<\/div>\n

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Depuis sa cr\u00e9ation, Altavia d\u00e9fend un commerce ouvert et vivant, cr\u00e9ateur de rencontres, de m\u00e9langes et d\u2019opportunit\u00e9s. Un commerce radicalement humain.<\/p>\n

Retail for Humans.<\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \u00c0 propos d\u2019Altavia Travel Retail <\/h2>\n
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Altavia Travel Retail<\/a>\u00a0est la division d\u00e9di\u00e9e au travel retail du groupe Altavia, pr\u00e9sente en Europe, en Asie et au Moyen-Orient. Elle propose des services de conseil et des solutions cr\u00e9atives aux op\u00e9rateurs de hub ainsi qu\u2019aux enseignes et aux marques.<\/p>\n

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Elle fournit des services de conseil aux op\u00e9rateurs de hub : strat\u00e9gie de vente au d\u00e9tail, solutions omnicanales et plan directeur. Son \u00e9quipe d\u2019architectes commerciaux con\u00e7oit des espaces commerciaux, de restauration, de services et de loisirs \u00e0 grande \u00e9chelle dans les hubs r\u00e9gionaux et internationaux. Les enseignes et les marques s\u2019associent \u00e0 Altavia Travel Retail pour concevoir des concepts de vente physiques et digitaux qui sont d\u00e9ploy\u00e9s \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n<\/div>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \u00c0 propos de Sina Retail <\/h2>\n
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Sina Retail<\/a>\u00a0est une agence multidisciplinaire de cr\u00e9ation et de gestion de projets sp\u00e9cialis\u00e9e dans les secteurs de la beaut\u00e9 de luxe, des vins et spiritueux et des accessoires. Implant\u00e9e en Chine depuis pr\u00e8s de 15 ans, Sina Retail facilite le d\u00e9ploiement et les activations des marques mondiales en Chine et plus largement en Asie, tout en aidant les marques locales \u00e0 atteindre leurs ambitions globales dans les canaux de vente nationaux et de Travel Retail.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Altavia renforce son expertise du travel retail avec l\u2019acquisition de l\u2019agence asiatique Sina Retail.<\/p>\n","protected":false},"author":10,"featured_media":3320,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[136],"news-topic-taxonomy":[137],"class_list":["post-4296","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAltavia x Sina Retail - Expertise Renforc\u00e9e<\/title>\n<meta name=\"description\" content=\"Avec Sina Retail, Altavia \u00e9largit son savoir-faire en retail design et strat\u00e9gie commerciale pour des projets \u00e0 forte valeur ajout\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Altavia x Sina Retail - 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