{"id":4312,"date":"2023-09-09T18:11:00","date_gmt":"2023-09-09T17:11:00","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=news&p=4312"},"modified":"2025-03-16T18:13:04","modified_gmt":"2025-03-16T17:13:04","slug":"rentree-des-classes-un-mois-de-septembre-marque-par-linflation","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/rentree-des-classes-un-mois-de-septembre-marque-par-linflation\/","title":{"rendered":"Rentr\u00e9e des classes : un mois de Septembre marqu\u00e9 par l’inflation"},"content":{"rendered":"
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\n Une rentr\u00e9e sous le signe de la seconde main. <\/h2>\n
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Le mois de septembre est le mois le plus stressant pour 36% des Fran\u00e7ais, d\u2019autant plus depuis l\u2019explosion de l\u2019inflation. Toutefois, il ne s\u2019agit pas d\u2019une fatalit\u00e9 pour les m\u00e9nages, qui ne se laissent pas abattre. Les Fran\u00e7ais ont appris \u00e0 jongler avec leur budget.<\/p>\n

Exit la carte bleue : cartable, r\u00e8gle et compas, ne sont plus rachet\u00e9s. Dor\u00e9navant, le premier r\u00e9flexe est de r\u00e9utiliser ce que l\u2019on poss\u00e8de d\u00e9j\u00e0.<\/p>\n

Les foyers r\u00e9employent les fournitures des a\u00een\u00e9s et d\u00e9laissent le dernier sac \u00e0 dos \u00e0 la mode pour miser sur le vintage. Leboncoin affiche ainsi une forte augmentation des transactions sur les produits de rentr\u00e9e d\u2019occasion, notamment sur les cartables (+48,1%). Le mot-cl\u00e9 \u2018\u2019fournitures scolaires\u2019\u2019 sur le moteur de recherche du site suit une progression de 56,3%.<\/p>\n

Les m\u00e9nages ne n\u00e9gligent pas pour autant la qualit\u00e9 : petits prix et occasion ne riment plus avec mauvaise qualit\u00e9.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Produit d\u2019occasion : un mod\u00e8le durable ? <\/h2>\n
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Sur les plateformes de seconde main, la demande pour les articles de rentr\u00e9e est plus importante que les ann\u00e9es pr\u00e9c\u00e9dentes et, de mani\u00e8re g\u00e9n\u00e9rale, le march\u00e9 de l\u2019occasion ne connaissant pas l\u2019inflation, les prix attractifs encouragent les familles \u00e0 se tourner vers ce mode de consommation.<\/p>\n

Les jeunes g\u00e9n\u00e9rations poussent de plus en plus cette tendance, qui devient une habitude pour certains. Cependant, m\u00eame si on note, chez les consommateurs, une nette propension \u00e0 faire plus attention \u00e0 leurs achats, ils mettent tout de m\u00eame la main au portefeuille, car ils ont une opportunit\u00e9 de les revendre.<\/p>\n

Alors dans l\u2019attente de jours plus radieux, on \u00e9conomise. D\u00e8s le d\u00e9but de ce mois de septembre, les ventes sont d\u00e9j\u00e0 en recul de 12,8% en volume (sources France T\u00e9l\u00e9vision).<\/p>\n

La seconde main tend alors \u00e0 devenir un mod\u00e8le d\u2019achat durable et s\u2019inscrit dans les habitudes de consommation des foyers Fran\u00e7ais, particuli\u00e8rement dans les p\u00e9riodes de grosses d\u00e9penses comme la rentr\u00e9e des classes.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

490\u20ac c\u2019est la somme qu\u2019il manque en moyenne chaque mois dans le portefeuille des m\u00e9nages fran\u00e7ais pour vivre \u2018\u2019correctement\u2019\u2019 (source Research\/Cofidis). C\u2019est un record depuis 2014. Une dure r\u00e9alit\u00e9 au quotidien, mais encore plus au mois de septembre, p\u00e9riode des d\u00e9penses de rentr\u00e9e, v\u00e9ritable douche froide apr\u00e8s la douce saison des vacances d\u2019\u00e9t\u00e9.<\/p>\n","protected":false},"author":10,"featured_media":4313,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[187],"news-topic-taxonomy":[],"class_list":["post-4312","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nRentr\u00e9e 2023 Inflation et Comportement d\u2019Achat - Altavia<\/title>\n<meta name=\"description\" content=\"En septembre, l\u2019inflation a fortement influenc\u00e9 les d\u00e9penses li\u00e9es \u00e0 la rentr\u00e9e scolaire. 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