{"id":6926,"date":"2024-01-10T11:13:49","date_gmt":"2024-01-10T10:13:49","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/chaumet-se-lance-sur-tmall-la-marketplace-du-groupe-alibaba\/"},"modified":"2026-02-09T12:11:30","modified_gmt":"2026-02-09T11:11:30","slug":"chaumet-se-lance-sur-tmall-la-marketplace-du-groupe-alibaba","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/chaumet-se-lance-sur-tmall-la-marketplace-du-groupe-alibaba\/","title":{"rendered":"Chaumet se lance sur Tmall, la marketplace du groupe Alibaba."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   edgtf-image-behavior-lightbox\">\n    <div class=\"edgtf-si-inner\" >\n                    <a itemprop=\"image\" href=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/chaumet-1.jpeg\" data-rel=\"prettyPhoto[si_pretty_photo]\" title=\"Chaumet se lance sur Tmall, la marketplace du groupe Alibaba.\">\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/chaumet-1.jpeg\" class=\"attachment-full size-full\" alt=\"Chaumet se lance sur Tmall, la marketplace du groupe Alibaba.\" \/>                                <\/a>\n            <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-5476\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-5476\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">D<\/span><span style=\"font-weight: 400;\">\u00e9j\u00e0 pr\u00e9sente en Chine \u00e0 travers un r\u00e9seau de 17 magasins physiques, la maison de haute joaillerie Chaumet lance une boutique en ligne sur Tmall, la plateforme e-commerce du groupe Alibaba.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Cette initiative, impuls\u00e9e par son PDG Charles Leung,\u00a0 fra\u00eechement nomm\u00e9 \u00e0 la t\u00eate la maison de haute joaillerie du groupe LVMH, vise notamment \u00e0 attirer la jeune g\u00e9n\u00e9ration de consommateurs chinois ais\u00e9s et, plus largement, \u00e0 se d\u00e9marquer sur le vaste march\u00e9 du luxe en Chine, dont la valeur devrait atteindre 816 milliards de RMB (115 milliards de dollars) d&rsquo;ici 2025, selon les pr\u00e9visions de PwC.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur Alizila (source en anglais) :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.alizila.com%2Flvmh-chaumet-luxury-alibaba-tmall-launch-china-charles-leung%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>D\u00e9j\u00e0 pr\u00e9sente en Chine \u00e0 travers un r\u00e9seau de 17 magasins physiques, Chaumet lance une boutique en ligne sur Tmall.<\/p>\n","protected":false},"author":17,"featured_media":6927,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-6926","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chaumet se lance sur Tmall, la marketplace du groupe Alibaba. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chaumet se lance sur 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