{"id":6933,"date":"2024-01-11T18:36:11","date_gmt":"2024-01-11T17:36:11","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/etude-un-commerce-parisien-resilient-face-aux-crises-et-aux-evolutions-de-la-consommation\/"},"modified":"2026-02-09T12:11:32","modified_gmt":"2026-02-09T11:11:32","slug":"etude-un-commerce-parisien-resilient-face-aux-crises-et-aux-evolutions-de-la-consommation","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/etude-un-commerce-parisien-resilient-face-aux-crises-et-aux-evolutions-de-la-consommation\/","title":{"rendered":"[\u00c9tude] Un commerce parisien r\u00e9silient face aux crises et aux \u00e9volutions de la consommation."},"content":{"rendered":"

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\n\t\t\t[vc_column_text]L<\/span>a derni\u00e8re \u00e9tude men\u00e9e par l’APUR (Atelier parisien d’urbanisme), en collaboration avec la Ville de Paris et la chambre de commerce et d’industrie, dresse le bilan post-crise sanitaire du commerce parisien. Malgr\u00e9 les d\u00e9fis multiples, notamment les confinements, le t\u00e9l\u00e9travail, la baisse du tourisme, les \u00e9meutes et la crise du pouvoir d’achat<\/a>, le secteur commercial parisien montre une r\u00e9silience remarquable. Avec 28 commerces pour 1 000 habitants, Paris maintient une densit\u00e9 commerciale \u00e9lev\u00e9e, repr\u00e9sentant environ 20 % des emplois de la ville.<\/span><\/p>\n

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L'enqu\u00eate note une l\u00e9g\u00e8re diminution du nombre de commerces par rapport \u00e0 2020, mais une augmentation modeste des locaux vacants, avec un changement notable :\u00a0 Alors que la grande distribution alimentaire stagne, ces trois derni\u00e8re ann\u00e9es ont vu la mont\u00e9e en puissance, dans la capitale, des commerces alimentaires et, notamment, des cavistes, primeurs et p\u00e2tisseries. Une \u00e9volution qui refl\u00e8te une pr\u00e9f\u00e9rence croissante pour les commerces de proximit\u00e9 et sp\u00e9cialis\u00e9s.<\/span><\/p>\n

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D’autres tendances \u00e9mergent, telles que la fermeture des agences bancaires et l’augmentation des cabinets m\u00e9dicaux et des commerces d\u00e9di\u00e9s au bien-\u00eatre. L’int\u00e9r\u00eat croissant pour les mobilit\u00e9s douces se manifeste quant \u00e0 lui par une hausse significative des magasins de v\u00e9los. En revanche, le secteur de l’habillement<\/a> et de la chaussure conna\u00eet un d\u00e9clin notable.<\/span><\/p>\n

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La crise du pouvoir d’achat et les nouvelles r\u00e9glementations<\/a> ont \u00e9galement entra\u00een\u00e9 la quasi-disparition des \u00ab\u00a0dark stores\u00a0\u00bb<\/a>, avec un passage de 60 \u00e0 8 en un an.\u00a0<\/span><\/p>\n

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Au global, l'\u00e9tude r\u00e9v\u00e8le un commerce parisien r\u00e9silient qui, bien qu'impact\u00e9 par divers facteurs, montre une capacit\u00e9 d’adaptation aux nouvelles tendances de consommation et aux d\u00e9fis \u00e9conomiques et sociaux.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tails sur le site de l'APUR :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.apur.org%2Ffr%2Fnos-travaux%2Fcommerces-paris-2023|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 les d\u00e9fis multiples qu’il a du relever ces 3 derni\u00e8res ann\u00e9es, le commerce parisien montre une r\u00e9silience remarquable. <\/p>\n","protected":false},"author":17,"featured_media":6934,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-6933","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\n[\u00c9tude] Un commerce parisien r\u00e9silient face aux crises et aux \u00e9volutions de la consommation. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[\u00c9tude] Un commerce parisien r\u00e9silient face aux crises et aux \u00e9volutions de la consommation. - 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