{"id":6955,"date":"2024-01-15T16:50:44","date_gmt":"2024-01-15T15:50:44","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/victorias-secret-adopte-lia-de-google-pour-revolutionner-lexperience-dachat-en-ligne\/"},"modified":"2026-02-09T12:11:43","modified_gmt":"2026-02-09T11:11:43","slug":"victorias-secret-adopte-lia-de-google-pour-revolutionner-lexperience-dachat-en-ligne","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/victorias-secret-adopte-lia-de-google-pour-revolutionner-lexperience-dachat-en-ligne\/","title":{"rendered":"Victoria\u2019s Secret adopte l’IA de Google pour r\u00e9volutionner l’exp\u00e9rience d’achat en ligne."},"content":{"rendered":"

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\n\t\t\t[vc_column_text]V<\/span>ictoria's Secret & Co. a annonc\u00e9, en amont de la NRF 2024 \u00e0 New York, l'adoption de l’IA de Google Cloud et de ses technologies d'IA g\u00e9n\u00e9rative pour am\u00e9liorer l'exp\u00e9rience d'achat en ligne de ses clients. La marque vise \u00e0 offrir une exp\u00e9rience plus personnalis\u00e9e et inclusive sur ses sites et applications mobiles.<\/p>\n

Un des \u00e9l\u00e9ments cl\u00e9s de cette initiative est le d\u00e9veloppement d’un nouvel assistant conversationnel sur la plateforme Vertex AI de Google Cloud. Ce chatbot offrira des recommandations personnalis\u00e9es bas\u00e9es sur les pr\u00e9f\u00e9rences individuelles des clientes, allant de la recherche de soutiens-gorge aux besoins sp\u00e9cifiques des femmes en post-mastectomie.<\/p>\n

Chris Rupp, Chief Customer Officer chez Victoria's Secret & Co., souligne que l’int\u00e9gration de l’IA de Google Cloud stimulera l’innovation au sein de l’entreprise et renforcera sa position de leader dans le commerce sp\u00e9cialis\u00e9. L’utilisation de l’IA de Google s’\u00e9tendra \u00e9galement aux op\u00e9rations internes de Victoria's Secret, incluant la planification de l’expansion internationale, l’analyse des avis consommateurs, l’optimisation de la cha\u00eene d’approvisionnement, et la formation des employ\u00e9s.<\/p>\n

En outre, Victoria's Secret et PINK am\u00e9lioreront leurs fonctionnalit\u00e9s de recherche en ligne avec la solution \u00ab Vertex AI Search for retail \u00bb. Les clients pourront utiliser une image pour rechercher des produits sp\u00e9cifiques sur les sites web, gr\u00e2ce \u00e0 la technologie \u00ab Vision API Product Search \u00bb de Google Cloud. Ce choix de l’IA de Google a \u00e9t\u00e9 motiv\u00e9 par des crit\u00e8res de s\u00e9curit\u00e9 et la capacit\u00e9 d’int\u00e9gration flexible \u00e0 grande \u00e9chelle avec les syst\u00e8mes existants de l’entreprise.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Victoria\u2019s Secret & Co. a annonc\u00e9, en amont de la NRF (National Retail Federation) \u00e0 New York, l\u2019adoption de l’intelligence artificielle (IA) de Google Cloud.<\/p>\n","protected":false},"author":17,"featured_media":6956,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[272],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-6955","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail","tag-ia-et-retail"],"acf":[],"yoast_head":"\nVictoria\u2019s Secret adopte l'IA de Google pour r\u00e9volutionner l'exp\u00e9rience d'achat en ligne. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victoria\u2019s Secret adopte l'IA de Google pour r\u00e9volutionner l'exp\u00e9rience d'achat en ligne. - 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