{"id":7048,"date":"2024-01-25T17:08:21","date_gmt":"2024-01-25T16:08:21","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/"},"modified":"2026-02-09T12:12:25","modified_gmt":"2026-02-09T11:12:25","slug":"etude-lia-generative-a-lassaut-du-e-commerce","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/","title":{"rendered":"[\u00c9tude] L\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019assaut du e-commerce."},"content":{"rendered":"

[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]

\n
\n \n \"[\u00c9tude] <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
\n\t
\n\t\t
\n\t\t\t[vc_column_text]i<\/span>Advize, leader en solutions conversationnelles pour l’e-commerce, vient de publier son barom\u00e8tre 2024 sur l’IA g\u00e9n\u00e9rative conversationnelle, r\u00e9v\u00e9lant une r\u00e9volution dans la relation client. Ce rapport est le premier \u00e0 analyser l’impact de l’IA sur l’e-commerce, en se basant sur plus de 350 millions de messages et les donn\u00e9es de pr\u00e8s de 100 marques utilisant l’IA g\u00e9n\u00e9rative en 2023 sur leur plateforme.<\/span><\/p>\n

L’\u00e9tude met en \u00e9vidence une croissance fulgurante de l’utilisation de l’IA g\u00e9n\u00e9rative, avec une hausse exponentielle du volume de conversations trait\u00e9es par cette technologie. En d\u00e9cembre 2023, 70% des conversations \u00e9taient enti\u00e8rement ou partiellement automatis\u00e9es, contre\u00a0 55% sur la m\u00eame p\u00e9riode en 2022.<\/span><\/p>\n

Cette progression s’explique par l’efficacit\u00e9 accrue des chatbots intelligents, permettant un conseil client 24\/7 et une meilleure gestion des p\u00e9riodes de forte affluence comme le Black Friday. En r\u00e9sulte un gain de temps et de ressources consid\u00e9rable pour les entreprises, ainsi qu’une am\u00e9lioration notable de la satisfaction client.<\/span><\/p>\n

Le taux de conversion moyen apr\u00e8s interaction avec un chatbot IA g\u00e9n\u00e9ratif est de 14,2%, atteignant jusqu’\u00e0 33% pour certaines marques, contre moins de 3% pour celles sans exp\u00e9rience conversationnelle.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

\n\t
\n\t\t\t\t\t

\n\t\t\t\tPlus de d\u00e9tails sur Comarketing News :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fcomarketing-news.fr%2Flia-generative-a-la-conquete-de-le-commerce%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
\n\t
\n\t\t\t\t\t

\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

iAdvize, leader en solutions conversationnelles pour l’e-commerce, vient de publier son barom\u00e8tre 2024 sur l’IA g\u00e9n\u00e9rative.<\/p>\n","protected":false},"author":17,"featured_media":7049,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[272],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7048","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail","tag-ia-et-retail"],"acf":[],"yoast_head":"\n[\u00c9tude] L\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019assaut du e-commerce. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[\u00c9tude] L\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019assaut du e-commerce. - Altavia\" \/>\n<meta property=\"og:description\" content=\"iAdvize, leader en solutions conversationnelles pour l'e-commerce, vient de publier son barom\u00e8tre 2024 sur l'IA g\u00e9n\u00e9rative.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T11:12:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/chatgpt-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etude-lia-generative-a-lassaut-du-e-commerce\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etude-lia-generative-a-lassaut-du-e-commerce\\\/\",\"name\":\"[\u00c9tude] L\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019assaut du e-commerce. - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etude-lia-generative-a-lassaut-du-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etude-lia-generative-a-lassaut-du-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/chatgpt-1.jpeg\",\"datePublished\":\"2024-01-25T16:08:21+00:00\",\"dateModified\":\"2026-02-09T11:12:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etude-lia-generative-a-lassaut-du-e-commerce\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etude-lia-generative-a-lassaut-du-e-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etude-lia-generative-a-lassaut-du-e-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/chatgpt-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/chatgpt-1.jpeg\",\"caption\":\"[\u00c9tude] L\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019assaut du e-commerce.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etude-lia-generative-a-lassaut-du-e-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"[\u00c9tude] L\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019assaut du e-commerce.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"name\":\"Altavia\",\"description\":\"Let\u2019s unlock our imagination.\",\"publisher\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/altavia-group.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\",\"name\":\"Altavia\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"contentUrl\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"width\":512,\"height\":512,\"caption\":\"Altavia\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[\u00c9tude] L\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019assaut du e-commerce. - Altavia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"[\u00c9tude] L\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019assaut du e-commerce. - Altavia","og_description":"iAdvize, leader en solutions conversationnelles pour l'e-commerce, vient de publier son barom\u00e8tre 2024 sur l'IA g\u00e9n\u00e9rative.","og_url":"https:\/\/altavia-group.com\/fr\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/","og_site_name":"Altavia","article_modified_time":"2026-02-09T11:12:25+00:00","og_image":[{"url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/chatgpt-1.jpeg","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/altavia-group.com\/fr\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/","url":"https:\/\/altavia-group.com\/fr\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/","name":"[\u00c9tude] L\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019assaut du e-commerce. - Altavia","isPartOf":{"@id":"https:\/\/altavia-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/altavia-group.com\/fr\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/altavia-group.com\/fr\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/chatgpt-1.jpeg","datePublished":"2024-01-25T16:08:21+00:00","dateModified":"2026-02-09T11:12:25+00:00","breadcrumb":{"@id":"https:\/\/altavia-group.com\/fr\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altavia-group.com\/fr\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/fr\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/#primaryimage","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/chatgpt-1.jpeg","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/chatgpt-1.jpeg","caption":"[\u00c9tude] L\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019assaut du e-commerce."},{"@type":"BreadcrumbList","@id":"https:\/\/altavia-group.com\/fr\/news\/etude-lia-generative-a-lassaut-du-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/altavia-group.com\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/altavia-group.com\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"[\u00c9tude] L\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019assaut du e-commerce."}]},{"@type":"WebSite","@id":"https:\/\/altavia-group.com\/#website","url":"https:\/\/altavia-group.com\/","name":"Altavia","description":"Let\u2019s unlock our imagination.","publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altavia-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/altavia-group.com\/#organization","name":"Altavia","url":"https:\/\/altavia-group.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/","url":"http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","contentUrl":"http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","width":512,"height":512,"caption":"Altavia"},"image":{"@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/comments?post=7048"}],"version-history":[{"count":0,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media\/7049"}],"wp:attachment":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media?parent=7048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/categories?post=7048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/tags?post=7048"},{"taxonomy":"news-type-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-type-taxonomy?post=7048"},{"taxonomy":"news-topic-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-topic-taxonomy?post=7048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}