{"id":7051,"date":"2024-01-25T17:31:11","date_gmt":"2024-01-25T16:31:11","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/"},"modified":"2026-02-09T12:12:26","modified_gmt":"2026-02-09T11:12:26","slug":"retail-media-veritable-relai-de-croissance-pour-les-retailers","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/","title":{"rendered":"Retail Media : V\u00e9ritable relai de croissance pour les retailers ?"},"content":{"rendered":"

[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]

\n\t
\n\t\t
\n\t\t\t
\n
\n \"Retail <\/div>\n<\/div>[vc_column_text]<\/p>\n
Cr\u00e9dits photo : image g\u00e9n\u00e9r\u00e9e. via Dall-E<\/h6>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb41px\u00a0\u00bb][vc_column_text]A<\/span>pr\u00e8s avoir massivement investi dans le e-commerce et les dispositifs de drive, les retailers, et d'abord les grands acteurs de la GSA, investissent d\u00e9sormais sur leurs offres de retail media.<\/p>\n

Pour ceux qui suivent l'actualit\u00e9 quotidienne du retail, de nombreuses annonces ont lieu chaque semaine sur ce march\u00e9 du retail media. Auchan et Boulanger sont les premi\u00e8res enseignes partenaires de la r\u00e9gie media Valiuz Adz. Au mois de juin, Carrefour et Publicis ont cr\u00e9\u00e9 une m\u00e9ga joint-venture (Unlimitail), plateforme qui commercialise des dispositifs de retail media en Europe, au Br\u00e9sil et en Argentine, pour des annonceurs et pour d'autres distributeurs.<\/p>\n

Alors de quoi parle t-on quand on parle du march\u00e9 du retail media ? Ce march\u00e9 est-il un relai de croissance pour les retailers ? Et surtout comment un retailer peut-il devenir un expert media ? Ou plus s\u00fbrement comment doit il animer des partenaires pour \u00eatre en mesure d’\u00eatre partie prenante du secteur ?<\/p>\n

C’est ce que d\u00e9cortique aujourd’hui Gilles CHETELAT, CEO de Mediarithmics, au micro d’altavia.aura.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_raw_html]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[\/vc_raw_html]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

\n\t
\n\t\t\t\t\t

\n\t\t\t\t\u00c0 propos des Retail Sessions.\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_column_text]Le podcast des \u00ab\u00a0retail addicts\u00a0\u00bb qui veulent rester \u00e0 l'aff\u00fbt des tendances du commerce d'aujourd'hui et de demain. Suivez avec nous les tendances, les \u00e9volutions et les meilleures solutions technologiques.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbTous les podcasts\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#00dd96″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Ften-control.flywheelsites.com%2Fretail-sessions%2F|title:.retail%20sessions|target:_blank\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Les retailers, et d\u2019abord les grands acteurs de la GSA, investissent d\u00e9sormais sur leurs offres de retail media.<\/p>\n","protected":false},"author":17,"featured_media":7052,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[281],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7051","news","type-news","status-publish","has-post-thumbnail","hentry","category-retail-sessions"],"acf":[],"yoast_head":"\nRetail Media : V\u00e9ritable relai de croissance pour les retailers ? - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media : V\u00e9ritable relai de croissance pour les retailers ? - Altavia\" \/>\n<meta property=\"og:description\" content=\"Les retailers, et d\u2019abord les grands acteurs de la GSA, investissent d\u00e9sormais sur leurs offres de retail media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T11:12:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/retail-media-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/retail-media-veritable-relai-de-croissance-pour-les-retailers\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/retail-media-veritable-relai-de-croissance-pour-les-retailers\\\/\",\"name\":\"Retail Media : V\u00e9ritable relai de croissance pour les retailers ? - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/retail-media-veritable-relai-de-croissance-pour-les-retailers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/retail-media-veritable-relai-de-croissance-pour-les-retailers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/retail-media-1.jpg\",\"datePublished\":\"2024-01-25T16:31:11+00:00\",\"dateModified\":\"2026-02-09T11:12:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/retail-media-veritable-relai-de-croissance-pour-les-retailers\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/retail-media-veritable-relai-de-croissance-pour-les-retailers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/retail-media-veritable-relai-de-croissance-pour-les-retailers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/retail-media-1.jpg\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/retail-media-1.jpg\",\"caption\":\"Retail Media : V\u00e9ritable relai de croissance pour les retailers ?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/retail-media-veritable-relai-de-croissance-pour-les-retailers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retail Media : V\u00e9ritable relai de croissance pour les retailers ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"name\":\"Altavia\",\"description\":\"Let\u2019s unlock our imagination.\",\"publisher\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/altavia-group.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\",\"name\":\"Altavia\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"contentUrl\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"width\":512,\"height\":512,\"caption\":\"Altavia\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retail Media : V\u00e9ritable relai de croissance pour les retailers ? - Altavia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Retail Media : V\u00e9ritable relai de croissance pour les retailers ? - Altavia","og_description":"Les retailers, et d\u2019abord les grands acteurs de la GSA, investissent d\u00e9sormais sur leurs offres de retail media.","og_url":"https:\/\/altavia-group.com\/fr\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/","og_site_name":"Altavia","article_modified_time":"2026-02-09T11:12:26+00:00","og_image":[{"url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/retail-media-1.jpg","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/altavia-group.com\/fr\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/","url":"https:\/\/altavia-group.com\/fr\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/","name":"Retail Media : V\u00e9ritable relai de croissance pour les retailers ? - Altavia","isPartOf":{"@id":"https:\/\/altavia-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/altavia-group.com\/fr\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/#primaryimage"},"image":{"@id":"https:\/\/altavia-group.com\/fr\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/#primaryimage"},"thumbnailUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/retail-media-1.jpg","datePublished":"2024-01-25T16:31:11+00:00","dateModified":"2026-02-09T11:12:26+00:00","breadcrumb":{"@id":"https:\/\/altavia-group.com\/fr\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altavia-group.com\/fr\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/fr\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/#primaryimage","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/retail-media-1.jpg","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/retail-media-1.jpg","caption":"Retail Media : V\u00e9ritable relai de croissance pour les retailers ?"},{"@type":"BreadcrumbList","@id":"https:\/\/altavia-group.com\/fr\/news\/retail-media-veritable-relai-de-croissance-pour-les-retailers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/altavia-group.com\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/altavia-group.com\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Retail Media : V\u00e9ritable relai de croissance pour les retailers ?"}]},{"@type":"WebSite","@id":"https:\/\/altavia-group.com\/#website","url":"https:\/\/altavia-group.com\/","name":"Altavia","description":"Let\u2019s unlock our imagination.","publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altavia-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/altavia-group.com\/#organization","name":"Altavia","url":"https:\/\/altavia-group.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/","url":"http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","contentUrl":"http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","width":512,"height":512,"caption":"Altavia"},"image":{"@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/comments?post=7051"}],"version-history":[{"count":0,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media\/7052"}],"wp:attachment":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media?parent=7051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/categories?post=7051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/tags?post=7051"},{"taxonomy":"news-type-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-type-taxonomy?post=7051"},{"taxonomy":"news-topic-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-topic-taxonomy?post=7051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}