{"id":7067,"date":"2024-01-30T12:52:26","date_gmt":"2024-01-30T11:52:26","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/zalando-lance-son-espace-luxe-createurs-avec-rina-sawayama-comme-ambassadrice\/"},"modified":"2026-02-09T12:12:38","modified_gmt":"2026-02-09T11:12:38","slug":"zalando-lance-son-espace-luxe-createurs-avec-rina-sawayama-comme-ambassadrice","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/zalando-lance-son-espace-luxe-createurs-avec-rina-sawayama-comme-ambassadrice\/","title":{"rendered":"Zalando lance son espace \u00ab\u00a0Luxe &#038; Cr\u00e9ateurs\u00a0\u00bb avec Rina Sawayama comme ambassadrice."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   edgtf-image-behavior-lightbox\">\n    <div class=\"edgtf-si-inner\" >\n                    <a itemprop=\"image\" href=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/100571325_m-1.jpg\" data-rel=\"prettyPhoto[si_pretty_photo]\" title=\"Zalando\">\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/100571325_m-1.jpg\" class=\"attachment-full size-full\" alt=\"Zalando\" \/>                                <\/a>\n            <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-8486\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-8486\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">L<\/span><span style=\"font-weight: 400;\">a c\u00e9l\u00e8bre marketplace allemande Zalando fait un pas de plus dans l&rsquo;univers du luxe en annon\u00e7ant le lancement de son espace d\u00e9di\u00e9, \u00ab\u00a0Luxe &#038; Cr\u00e9ateurs\u00a0\u00bb. Une nouvelle section qui ambitionne de mettre en lumi\u00e8re des maisons de luxe renomm\u00e9es, de jeunes labels prometteurs et de nouveaux talents de la mode.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette initiative vise \u00e0 <\/span><i><span style=\"font-weight: 400;\">\"renforcer le lien\"<\/span><\/i><span style=\"font-weight: 400;\"> qu'entretient Zalando avec ses clients fran\u00e7ais et <\/span><i><span style=\"font-weight: 400;\">\"\u00e0 positionner Zalando comme un partenaire de choix pour les marques de luxe\"<\/span><\/i><span style=\"font-weight: 400;\">, explique Laura Toledano, Directrice g\u00e9n\u00e9rale France chez Zalando, dans un communiqu\u00e9 relay\u00e9 par Fashion United France.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour marquer le coup, Zalando s&rsquo;associe \u00e0 la musicienne britanno-japonaise Rina Sawayama. L&rsquo;artiste, qui devient l&rsquo;ambassadrice de la cat\u00e9gorie, sera le visage de Zalando dans ses futures campagnes publicitaires.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur Fashion United France :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Ffashionunited.fr%2Factualite%2Fmode%2Fzalando-presente-son-nouvel-espace-luxe-createurs%2F2024012934094%3Fscid%3DMXIjIkCUs%26utm_medium%3Dsocial%26utm_source%3Dtwitter%26utm_campaign%3Dtwitter%2Bfr%26id%3DTDM_5AD0gW|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>La c\u00e9l\u00e8bre marketplace allemande Zalando fait un pas de plus dans l&rsquo;univers du luxe en annon\u00e7ant le lancement de son espace d\u00e9di\u00e9, \u00ab\u00a0Luxe &#038; Cr\u00e9ateurs\u00a0\u00bb.<\/p>\n","protected":false},"author":17,"featured_media":7068,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7067","news","type-news","status-publish","has-post-thumbnail","hentry","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando lance son espace &quot;Luxe &amp; 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