{"id":7122,"date":"2024-02-05T14:31:25","date_gmt":"2024-02-05T13:31:25","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/les-marques-de-la-healthtech-a-la-conquete-du-retail-americain\/"},"modified":"2026-02-09T12:13:04","modified_gmt":"2026-02-09T11:13:04","slug":"les-marques-de-la-healthtech-a-la-conquete-du-retail-americain","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/les-marques-de-la-healthtech-a-la-conquete-du-retail-americain\/","title":{"rendered":"Les marques de la HealthTech \u00e0 la conqu\u00eate du retail am\u00e9ricain."},"content":{"rendered":"

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\n \n \"Best <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]O<\/span>ura, entreprise connue pour son anneau connect\u00e9 lanc\u00e9 en 2013, s’inscrit d\u00e9sormais parmi les r\u00e9f\u00e9rences du march\u00e9 des technologies portables d\u00e9di\u00e9es au bien-\u00eatre.\u00a0<\/span><\/p>\n

En avril dernier, la marque a investi pour la premi\u00e8re fois le march\u00e9 du retail grand public, avec une entr\u00e9e remarqu\u00e9e chez Best Buy aux \u00c9tats-Unis. Un d\u00e9ploiement qui lui a permis d'acqu\u00e9rir davantage de visibilit\u00e9 et, par l\u00e0 m\u00eame, de r\u00e9aliser le meilleur trimestre de son histoire pendant la p\u00e9riode des f\u00eates de fin d’ann\u00e9e.<\/span><\/p>\n

Dans la m\u00eame veine, Lumaflex, acteur de la HealthTech sp\u00e9cialis\u00e9 dans la th\u00e9rapie par lumi\u00e8re rouge et rayons infrarouges, a r\u00e9cemment d\u00e9clar\u00e9 envisager une strat\u00e9gie de distribution en gros, visant un r\u00e9f\u00e9rencement de sa technologie en magasin.\u00a0<\/span><\/p>\n

Ces initiatives surviennent dans un contexte o\u00f9 la confiance des Am\u00e9ricains dans le syst\u00e8me m\u00e9dical est au plus bas depuis dix ans et o\u00f9 les co\u00fbts de sant\u00e9 deviennent une pr\u00e9occupation majeure. Face \u00e0 ces d\u00e9fis, le secteur de la sant\u00e9 et du bien-\u00eatre a enregistr\u00e9 une croissance annuelle de 8,5% en 2023, stimul\u00e9e par de nouvelles m\u00e9thodes de paiement et une offre produit en expansion.\u00a0<\/span><\/p>\n

Best Buy, par exemple, propose d\u00e9sormais plus de 5 000 produits de sant\u00e9 et bien-\u00eatre, illustrant l’int\u00e9r\u00eat croissant pour cette cat\u00e9gorie. <\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tails sur Modern Retail (source en anglais) : \t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.modernretail.co%2Ftechnology%2Fhow-health-tech-brands-are-entering-mainstream-retail%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Oura, entreprise connue pour son anneau connect\u00e9 lanc\u00e9 en 2013, s’inscrit d\u00e9sormais parmi les r\u00e9f\u00e9rences du march\u00e9 des technologies portables d\u00e9di\u00e9es au bien-\u00eatre. <\/p>\n","protected":false},"author":17,"featured_media":7123,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7122","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail"],"acf":[],"yoast_head":"\nLes marques de la HealthTech \u00e0 la conqu\u00eate du retail am\u00e9ricain. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les marques de la HealthTech \u00e0 la conqu\u00eate du retail am\u00e9ricain. - 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