{"id":7129,"date":"2024-02-05T16:29:06","date_gmt":"2024-02-05T15:29:06","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/retail-comment-se-preparer-a-ce-qui-ne-peut-pas-etre-anticipe\/"},"modified":"2026-02-09T12:13:12","modified_gmt":"2026-02-09T11:13:12","slug":"retail-comment-se-preparer-a-ce-qui-ne-peut-pas-etre-anticipe","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/retail-comment-se-preparer-a-ce-qui-ne-peut-pas-etre-anticipe\/","title":{"rendered":"Retail : Comment se pr\u00e9parer \u00e0 ce qui ne peut pas \u00eatre anticip\u00e9 ?"},"content":{"rendered":"

[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_column_text]<\/p>\n

Thomas Hindr\u00e9, VP EMEA Sales
\n\u00a9 Fluent Commerce<\/h6>\n

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L<\/span>es vagues de crises successives qui ont mis sous tension la supply chain imposent aux retailers de faire preuve d'une bonne adaptabilit\u00e9. Un must have <\/i>dont nous avons parl\u00e9 avec Thomas Hindr\u00e9, VP EMEA Sales chez Fluent Commerce.<\/strong><\/h4>\n

\u00a0<\/p>\n

Covid, guerre en Ukraine, perturbations en Mer rouge\u2026 Depuis quelques ann\u00e9es, les crises se succ\u00e8dent, d\u00e9sorganisant la supply chain. Quelles sont les cons\u00e9quences pour les retailers ?<\/b><\/h3>\n

\u00a0<\/p>\n

Thomas Hindr\u00e9 :<\/b> La d\u00e9pendance de marques et enseignes vis-\u00e0-vis de l'Asie avait \u00e9t\u00e9 mise en avant pendant le Covid, provoquant de gros probl\u00e8mes d'approvisionnement de stocks. Actuellement, la situation du Canal de Suez s'ajoute au conflit en Ukraine, aux restrictions de l'espace a\u00e9rien russe, \u00e0 la hausse du prix des carburants \u2026 Mais c'est finalement moins le blocage de l'approvisionnement qui pose probl\u00e8me que les surco\u00fbts engendr\u00e9s par un changement de type d'approvisionnement, lorsque certaines routes ne peuvent plus \u00eatre emprunt\u00e9es par exemple. Le niveau de marge que les entreprises du retail et de la distribution cherchent \u00e0 pr\u00e9server tout en r\u00e9pondant \u00e0 la baisse du pouvoir d'achat des consommateurs, est aujourd'hui un point n\u00e9vralgique.<\/span><\/p>\n

\u00a0<\/p>\n

Dans ce contexte incertain, quelle est l'approche que les retailers ont tout int\u00e9r\u00eat \u00e0 adopter ?<\/b><\/h3>\n

\u00a0<\/p>\n

T. H : <\/b>Apprendre \u00e0 adapter en permanence la supply chain est une n\u00e9cessit\u00e9. Plus que de la r\u00e9silience, c'est bien la flexibilit\u00e9, en amont ou en aval, que les retailers doivent acqu\u00e9rir aujourd'hui.\u00a0<\/span><\/p>\n

En amont, c'est<\/span> la question du sourcing qu'il faut r\u00e9appr\u00e9hender\u00a0: Comment se procurer les produits ? Est-il possible de trouver d'autres fournisseurs ? Est-il envisageable d'emprunter d'autres chemins ? Avion, bateau, fret ferroviaire\u2026 quel mode de transport privil\u00e9gier\u00a0?<\/span><\/p>\n

En aval, une fois les stocks \u00e0 disposition, il faut trouver les moyens de les distribuer localement pour r\u00e9pondre aux attentes des clients.<\/span>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_single_image image=275″ img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_column_text]<\/p>\n

\u00a9 Fluent Commerce<\/h6>\n

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C'est sur ce dernier enjeu qu'intervient Fluent Commerce, pour aider les retailers. Quel est le r\u00f4le de cette entreprise cr\u00e9\u00e9e en 2013\u00a0?<\/b><\/h3>\n

\u00a0<\/p>\n

T. H : <\/b>Notre m\u00e9tier est de faire en sorte que les retailers aient la meilleure visibilit\u00e9 des stocks, pour vendre plus efficacement, en phase avec les attentes des consommateurs.\u00a0<\/span><\/p>\n

Nous nous attaquons \u00e0 la fameuse question de la marge et \u00e0 celle de l'efficacit\u00e9 en nous concentrant sur la capacit\u00e9 \u00e0 trouver les meilleurs r\u00e9seaux de distribution. Est-il plus int\u00e9ressant de tout livrer depuis un seul<\/span> entrep\u00f4t ? Ou depuis plusieurs entrep\u00f4ts\u00a0? Et dans ce cas, peut-on d\u00e9terminer des r\u00e8gles pour faire en sorte que les produits soient livr\u00e9s plut\u00f4t depuis tel ou tel entrep\u00f4t, selon certains crit\u00e8res ? A-t-on la capacit\u00e9 de transformer certains magasins en mini-entrep\u00f4ts, ce qui permettrait aux clients d'\u00eatre livr\u00e9s plus rapidement et de r\u00e9duire l'empreinte carbone mais aussi le prix de la livraison\u00a0? Autant de questions auxquelles nous essayons d'apporter les r\u00e9ponses puis les actions les plus pertinentes. Notre but ultime est d'aider les marques et les enseignes \u00e0 tenir leurs promesses.<\/span>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb7132″ img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/altavia-group.com\/fr\/tout-recommercer\/?utm_source=article-altaviawatch&utm_medium=banner&utm_campaign=promotion&utm_content=en-savoir-plus\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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Avec qui l'entreprise Fluent Commerce travaille-t-elle ?<\/b><\/h3>\n

\u00a0<\/p>\n

T. H : <\/b>Fluent Commerce compte parmi ses clients un grand nombre de retailers B2B et B2C \u00e0 travers le monde, dans l'univers du luxe (Prada), de la cosm\u00e9tique (S\u00e9phora, L'Or\u00e9al), de l'\u00e9quipement maison (Kingfisher) et de la mode.\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

\u00c0 quels enjeux doivent aujourd'hui r\u00e9pondre les retailers ?<\/b><\/h3>\n

\u00a0<\/p>\n

T. H : <\/b>Ils doivent<\/span> aujourd'hui \u00eatre capables de r\u00e9pondre \u00e0 plusieurs enjeux\u00a0:<\/span><\/p>\n

– les exp\u00e9riences client, qui sont devenues omnicanales (en raison notamment des fortes exigences des consommateurs) : site e-commerce, marketplace, magasin\u2026 Et en magasin, un certain nombre de sc\u00e9narios omnicanaux doivent \u00eatre propos\u00e9s comme le Click and Collect, le Ship From Store ou m\u00eame le Store to Store\u00a0;<\/span><\/p>\n

– la multiplicit\u00e9 des sources de stocks : depuis l'entrep\u00f4t, depuis les magasins dont une partie est d\u00e9di\u00e9e au stockage ou encore via le Drop Shipping \u2013 lorsqu'un fournisseur envoie les stocks au retailer ou directement au client depuis son propre r\u00e9seau de supply chain \u2013\u00a0;<\/span><\/p>\n

– Enfin, la r\u00e9duction de l'empreinte carbone, devenue un enjeu incontournable. Aux consommateurs de plus en plus nombreux qui exigent plus de transparence sur le niveau d'empreinte carbone du produit, de son acheminement et de sa distribution, les retailers se doivent d'apporter une r\u00e9ponse claire et de s'engager.<\/span>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Les vagues de crises successives qui ont mis sous tension la supply chain imposent aux retailers de faire preuve d\u2019une bonne adaptabilit\u00e9.<\/p>\n","protected":false},"author":17,"featured_media":7130,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[264],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7129","news","type-news","status-publish","has-post-thumbnail","hentry","category-retail-analyses"],"acf":[],"yoast_head":"\nRetail : Comment se pr\u00e9parer \u00e0 ce qui ne peut pas \u00eatre anticip\u00e9 ? - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail : Comment se pr\u00e9parer \u00e0 ce qui ne peut pas \u00eatre anticip\u00e9 ? 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