{"id":7150,"date":"2024-02-09T09:00:58","date_gmt":"2024-02-09T08:00:58","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/loperateur-britannique-ee-vise-louverture-de-plus-de-10-magasins-experientiels-en-2024\/"},"modified":"2026-02-09T12:13:24","modified_gmt":"2026-02-09T11:13:24","slug":"loperateur-britannique-ee-vise-louverture-de-plus-de-10-magasins-experientiels-en-2024","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/loperateur-britannique-ee-vise-louverture-de-plus-de-10-magasins-experientiels-en-2024\/","title":{"rendered":"L\u2019op\u00e9rateur britannique EE vise l\u2019ouverture de plus de 10 magasins exp\u00e9rientiels en 2024."},"content":{"rendered":"

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\n \"L'op\u00e9rateur <\/div>\n<\/div>[vc_column_text]<\/p>\n
\u00a9 EE<\/h6>\n

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\n\t\t\t[vc_column_text]L’<\/span>op\u00e9rateur de t\u00e9l\u00e9phonie britannique EE annonce l’ouverture de plus de dix \"Experience stores\" dans les rues commer\u00e7antes du Royaume-Uni au cours des 12 prochains mois. Cette initiative s’inscrit dans le cadre d’un investissement de 6 millions de livres destin\u00e9 \u00e0 renforcer sa pr\u00e9sence physique. D\u00e9voil\u00e9 pour la premi\u00e8re fois \u00e0 <\/span>Westfield White City<\/span><\/a> en juin dernier, ce nouveau format propose des zones d’exp\u00e9rience d\u00e9di\u00e9es pour mettre en avant les possibilit\u00e9s offertes par la connectivit\u00e9 domestique.<\/span><\/p>\n

Les r\u00e9sultats sont d\u00e9j\u00e0 palpables. Enrichi d’un spa num\u00e9rique et d’une zone de jeu,\u00a0 le magasin EE Studio de Westfield a vu sa fr\u00e9quentation plus que doubler par rapport \u00e0 son pr\u00e9d\u00e9cesseur, qui \u00e9tait situ\u00e9 dans le m\u00eame centre commercial. De m\u00eame, ses magasins exp\u00e9rientiels situ\u00e9s dans le Kent, \u00e0 Cardiff et \u00e0 Manchester ont enregistr\u00e9 une augmentation de fr\u00e9quentation de 35%.<\/span><\/p>\n

Parall\u00e8lement \u00e0 la strat\u00e9gie de transformation et d'expansion de son r\u00e9seau physique, l'op\u00e9rateur de t\u00e9l\u00e9phonie vise \u00e0 concurrencer Amazon et Currys dans la vente d’appareils \u00e9lectriques, par la diversification de ses offres dans l’e-commerce avec des produits allant des r\u00e9frig\u00e9rateurs intelligents aux appareils de fitness.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tails sur Retail Gazette (source en anglais) :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.retailgazette.co.uk%2Fblog%2F2024%2F02%2Fee-experience-stores%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

EE annonce l’ouverture de plus de dix \u201cExperience stores\u201d dans les rues commer\u00e7antes britanniques au cours des 12 prochains mois. <\/p>\n","protected":false},"author":17,"featured_media":7151,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7150","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\nL\u2019op\u00e9rateur britannique EE vise l\u2019ouverture de plus de 10 magasins exp\u00e9rientiels en 2024. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019op\u00e9rateur britannique EE vise l\u2019ouverture de plus de 10 magasins exp\u00e9rientiels en 2024. - 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