{"id":7166,"date":"2024-02-12T15:15:15","date_gmt":"2024-02-12T14:15:15","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/soldes-dhiver-2024-des-resultats-tres-decevants-en-france\/"},"modified":"2026-02-09T12:13:49","modified_gmt":"2026-02-09T11:13:49","slug":"soldes-dhiver-2024-des-resultats-tres-decevants-en-france","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/soldes-dhiver-2024-des-resultats-tres-decevants-en-france\/","title":{"rendered":"Soldes d\u2019hiver 2024 : des r\u00e9sultats tr\u00e8s d\u00e9cevants en France."},"content":{"rendered":"

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\n \"Soldes <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]E<\/span>n France, les soldes d’hiver 2024 ont d\u00e9voil\u00e9 un tableau peu r\u00e9jouissant cette ann\u00e9e, avec un recul des ventes de 4 % par rapport \u00e0 2023. Cette baisse, confirm\u00e9e la semaine derni\u00e8re par l’IFM Panel, refl\u00e8te une d\u00e9saffection pour cet \u00e9v\u00e9nement commercial, dans un contexte \u00e9conomique marqu\u00e9 par plusieurs d\u00e9fis.<\/span><\/p>\n

Les facteurs de cette contre-performance sont multiples : une m\u00e9t\u00e9o cl\u00e9mente qui a r\u00e9duit le besoin d’achats saisonniers, des perturbations comme le blocage des agriculteurs, mais surtout un climat \u00e9conomique peu propice \u00e0 la consommation. Plus de 60 % des commer\u00e7ants ont ressenti une diminution de la fr\u00e9quentation en magasin, impactant tous les types de points de vente, \u00e0 l’exception notable des grands magasins.<\/span><\/p>\n

Dans ce contexte difficile, les distributeurs ne restent pas inactifs. Pr\u00e8s de 70 % d’entre eux ont opt\u00e9 pour des promotions ou des ventes priv\u00e9es durant la saison automne-hiver, cherchant \u00e0 attirer les consommateurs dans un environnement commercial de plus en plus comp\u00e9titif. Face \u00e0 l’\u00e9mergence de g\u00e9ants du discount en ligne tels qu’Amazon, Shein, ou encore Temu, ainsi qu’\u00e0 la popularit\u00e9 croissante d’\u00e9v\u00e9nements promotionnels comme le Black Friday, les enseignes s’adaptent, tentant de capter l’attention des acheteurs et de g\u00e9rer des stocks initialement plus \u00e9lev\u00e9s que l’an pass\u00e9.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tails sur FashionUnited :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Ffashionunited.fr%2Factualite%2Fbusiness%2Fsolde-d-hiver-2024-un-recul-de-4-de-l-activite-commerciale%2F2024020934222|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

En France, les soldes d’hiver 2024 ont d\u00e9voil\u00e9 un tableau peu r\u00e9jouissant cette ann\u00e9e, avec un recul des ventes de 4 % par rapport \u00e0 2023. <\/p>\n","protected":false},"author":17,"featured_media":7167,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7166","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\nSoldes d\u2019hiver 2024 : des r\u00e9sultats tr\u00e8s d\u00e9cevants en France. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soldes d\u2019hiver 2024 : des r\u00e9sultats tr\u00e8s d\u00e9cevants en France. - 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