{"id":7204,"date":"2024-02-15T14:46:09","date_gmt":"2024-02-15T13:46:09","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/"},"modified":"2026-02-09T12:14:19","modified_gmt":"2026-02-09T11:14:19","slug":"top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/","title":{"rendered":"Top E-commerce 2023 : Amazon, Le Bon Coin et Fnac dominent, la grande distribution gagne du terrain."},"content":{"rendered":"

[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]

\n
\n \"Top <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
\n\t
\n\t\t
\n\t\t\t[vc_column_text]D’<\/span>apr\u00e8s le rapport \"L'ann\u00e9e Internet 2023\" pr\u00e9sent\u00e9 par M\u00e9diam\u00e9trie et partag\u00e9 cette semaine par E-marketing.fr, le paysage du e-commerce fran\u00e7ais a connu une \u00e9volution notable cette ann\u00e9e, avec une perc\u00e9e impressionnante des distributeurs traditionnels dans le top 15, soulignant une diversification des habitudes de consommation en ligne. Amazon conserve sa supr\u00e9matie avec 39,2 millions de visiteurs uniques par mois, suivi de pr\u00e8s par Le Bon Coin et Fnac, tandis que E-Leclerc et Carrefour s’illustrent \u00e9galement. Le chinois Temu, nouveau venu, se distingue par un succ\u00e8s fulgurant, ayant attir\u00e9 en 2023 17,4 millions de visiteurs uniques mensuels en moyenne.<\/span><\/p>\n

Dans un climat \u00e9conomique et environnemental tendu, les Fran\u00e7ais se sont tourn\u00e9s vers des solutions en ligne pour optimiser leur budget, avec un int\u00e9r\u00eat marqu\u00e9 pour les sites de bons plans, de seconde main, et les comparateurs de prix, ainsi que pour les outils d’IA g\u00e9n\u00e9rative, t\u00e9moignant d’une adaptation rapide aux innovations technologiques et aux d\u00e9fis contemporains.<\/span><\/p>\n

Parall\u00e8lement, l’usage d’Internet s'est d\u00e9mocratis\u00e9 aupr\u00e8s de toutes les g\u00e9n\u00e9rations, avec une augmentation significative de la connectivit\u00e9 chez les seniors qui, pour la premi\u00e8re fois, ont majoritairement privil\u00e9gi\u00e9 le smartphone pour leurs acc\u00e8s web, refl\u00e9tant la pr\u00e9dominance mobile dans les usages digitaux. Les r\u00e9seaux sociaux et les messageries continuent \u00e9galement de dominer le temps de surf quotidien, particuli\u00e8rement chez les jeunes.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

\n\t
\n\t\t\t\t\t

\n\t\t\t\tPlus de d\u00e9tails en images sur RetailDetail :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.retaildetail.be%2Ffr%2Fnews%2Fmode%2Fen-images-veja-ouvre-un-temple-de-la-reparation-a-paris%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
\n\t
\n\t\t\t\t\t

\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

L’e-commerce fran\u00e7ais a connu une \u00e9volution notable, avec une perc\u00e9e impressionnante des distributeurs traditionnels dans le top 15.<\/p>\n","protected":false},"author":17,"featured_media":7205,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7204","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\nTop E-commerce 2023 : Amazon, Le Bon Coin et Fnac dominent, la grande distribution gagne du terrain. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top E-commerce 2023 : Amazon, Le Bon Coin et Fnac dominent, la grande distribution gagne du terrain. - Altavia\" \/>\n<meta property=\"og:description\" content=\"L'e-commerce fran\u00e7ais a connu une \u00e9volution notable, avec une perc\u00e9e impressionnante des distributeurs traditionnels dans le top 15.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T11:14:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/e-commerce-2023-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\\\/\",\"name\":\"Top E-commerce 2023 : Amazon, Le Bon Coin et Fnac dominent, la grande distribution gagne du terrain. - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/e-commerce-2023-1.jpeg\",\"datePublished\":\"2024-02-15T13:46:09+00:00\",\"dateModified\":\"2026-02-09T11:14:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/e-commerce-2023-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/e-commerce-2023-1.jpeg\",\"caption\":\"Closeup of woman doing online shopping on digital tablet at home. Rear view of woman hand touching screen while selecting shoes on ecommerce portal. Lady use e-commerce webshop to buy shoes.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Top E-commerce 2023 : Amazon, Le Bon Coin et Fnac dominent, la grande distribution gagne du terrain.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"name\":\"Altavia\",\"description\":\"Let\u2019s unlock our imagination.\",\"publisher\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/altavia-group.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\",\"name\":\"Altavia\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"contentUrl\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"width\":512,\"height\":512,\"caption\":\"Altavia\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top E-commerce 2023 : Amazon, Le Bon Coin et Fnac dominent, la grande distribution gagne du terrain. - Altavia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Top E-commerce 2023 : Amazon, Le Bon Coin et Fnac dominent, la grande distribution gagne du terrain. - Altavia","og_description":"L'e-commerce fran\u00e7ais a connu une \u00e9volution notable, avec une perc\u00e9e impressionnante des distributeurs traditionnels dans le top 15.","og_url":"https:\/\/altavia-group.com\/fr\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/","og_site_name":"Altavia","article_modified_time":"2026-02-09T11:14:19+00:00","og_image":[{"url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/e-commerce-2023-1.jpeg","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/altavia-group.com\/fr\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/","url":"https:\/\/altavia-group.com\/fr\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/","name":"Top E-commerce 2023 : Amazon, Le Bon Coin et Fnac dominent, la grande distribution gagne du terrain. - Altavia","isPartOf":{"@id":"https:\/\/altavia-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/altavia-group.com\/fr\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/#primaryimage"},"image":{"@id":"https:\/\/altavia-group.com\/fr\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/#primaryimage"},"thumbnailUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/e-commerce-2023-1.jpeg","datePublished":"2024-02-15T13:46:09+00:00","dateModified":"2026-02-09T11:14:19+00:00","breadcrumb":{"@id":"https:\/\/altavia-group.com\/fr\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altavia-group.com\/fr\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/fr\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/#primaryimage","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/e-commerce-2023-1.jpeg","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/e-commerce-2023-1.jpeg","caption":"Closeup of woman doing online shopping on digital tablet at home. Rear view of woman hand touching screen while selecting shoes on ecommerce portal. Lady use e-commerce webshop to buy shoes."},{"@type":"BreadcrumbList","@id":"https:\/\/altavia-group.com\/fr\/news\/top-e-commerce-2023-amazon-le-bon-coin-et-fnac-dominent-la-grande-distribution-gagne-du-terrain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/altavia-group.com\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/altavia-group.com\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Top E-commerce 2023 : Amazon, Le Bon Coin et Fnac dominent, la grande distribution gagne du terrain."}]},{"@type":"WebSite","@id":"https:\/\/altavia-group.com\/#website","url":"https:\/\/altavia-group.com\/","name":"Altavia","description":"Let\u2019s unlock our imagination.","publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altavia-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/altavia-group.com\/#organization","name":"Altavia","url":"https:\/\/altavia-group.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/","url":"http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","contentUrl":"http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","width":512,"height":512,"caption":"Altavia"},"image":{"@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/comments?post=7204"}],"version-history":[{"count":0,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media\/7205"}],"wp:attachment":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media?parent=7204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/categories?post=7204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/tags?post=7204"},{"taxonomy":"news-type-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-type-taxonomy?post=7204"},{"taxonomy":"news-topic-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-topic-taxonomy?post=7204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}