{"id":7248,"date":"2024-02-23T10:23:05","date_gmt":"2024-02-23T09:23:05","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/walmart-acquiert-vizio-pour-booster-son-offre-retail-media\/"},"modified":"2026-02-09T12:14:41","modified_gmt":"2026-02-09T11:14:41","slug":"walmart-acquiert-vizio-pour-booster-son-offre-retail-media","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/walmart-acquiert-vizio-pour-booster-son-offre-retail-media\/","title":{"rendered":"Walmart acquiert Vizio pour booster son offre retail media."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/walmart-1.jpeg\" class=\"attachment-full size-full\" alt=\"Walmart\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-10000\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-10000\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">W<\/span><span style=\"font-weight: 400;\">almart a annonc\u00e9 l&rsquo;acquisition, pour la somme rondelette de 2,3 milliards de dollars, du fabricant am\u00e9ricain\u00a0 de smart TV, Vizio Holding Corp., et marque ainsi une \u00e9tape importante dans son ambition de renforcer ses offres de divertissement \u00e0 domicile.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Cette op\u00e9ration, qui inclut le syst\u00e8me d&rsquo;exploitation SmartCast de Vizio, vise \u00e0 acc\u00e9l\u00e9rer le d\u00e9veloppement de Walmart Connect, son entit\u00e9 de retail media aux \u00c9tats-Unis, en combinant les solutions publicitaires de Vizio avec la force de frappe et l'expertise commerciale de Walmart. Seth Dallaire, EVP et directeur des revenus chez Walmart U.S., confiait cette semaine \u00e0 Progressive Grocer qu'elle devrait <\/span><i><span style=\"font-weight: 400;\">\"permettre de renforcer les liens avec les clients, en redessinant les fronti\u00e8res entre le commerce et le divertissement\".\u00a0<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Un rapprochement qui, selon William Wang, PDG de Vizio, signe <\/span><i><span style=\"font-weight: 400;\">\"l&rsquo;ouverture d&rsquo;un nouveau chapitre prometteur pour l&rsquo;entreprise\"<\/span><\/i><span style=\"font-weight: 400;\"> et qui pourrait <\/span><i><span style=\"font-weight: 400;\">\"non seulement renforcer la position de Walmart face \u00e0 ses concurrents, mais aussi optimiser sa cha\u00eene logistique gr\u00e2ce au mod\u00e8le de vente directe au consommateur de Vizio<\/span><\/i><span style=\"font-weight: 400;\">\", a quant \u00e0 elle estim\u00e9e la CEO de Coresight Research, Deborah Weinswig, aupr\u00e8s de Progressive Grocer.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur Progressive Grocer (source en anglais) :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fprogressivegrocer.com%2Fwalmart-has-big-plans-retail-media-vizio-acquisition|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Walmart a annonc\u00e9 l&rsquo;acquisition, pour la somme rondelette de 2,3 milliards de dollars, du fabricant am\u00e9ricain  de smart TV, Vizio Holding Corp.<\/p>\n","protected":false},"author":17,"featured_media":7249,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[276,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7248","news","type-news","status-publish","has-post-thumbnail","hentry","category-activation-commerciale","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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