{"id":7257,"date":"2024-02-23T16:58:26","date_gmt":"2024-02-23T15:58:26","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/chine-taobao-lance-sa-societe-de-live-commerce\/"},"modified":"2026-02-09T12:14:47","modified_gmt":"2026-02-09T11:14:47","slug":"chine-taobao-lance-sa-societe-de-live-commerce","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/chine-taobao-lance-sa-societe-de-live-commerce\/","title":{"rendered":"Chine : Taobao lance sa soci\u00e9t\u00e9 de live commerce."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/taobao-live-commerce-1.jpeg\" class=\"attachment-full size-full\" alt=\"Chine : Taobao lance sa soci\u00e9t\u00e9 de live commerce.\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-7230\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-7230\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">D<\/span><span style=\"font-weight: 400;\">ans une d\u00e9marche visant \u00e0 red\u00e9finir le paysage chinois du commerce en ligne, Taobao, le g\u00e9ant de l&rsquo;e-commerce du groupe Alibaba, annonce lancer sa propre soci\u00e9t\u00e9 de live commerce. Cette initiative vise \u00e0 habiliter c\u00e9l\u00e9brit\u00e9s, leaders d&rsquo;opinion et agences de r\u00e9seau multicha\u00eenes d\u00e9sireux de tirer parti du dynamisme de la plateforme de Taobao.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La cr\u00e9ation de la soci\u00e9t\u00e9 Zhejiang Taobao Livestreaming E-Commerce repr\u00e9sente un virage strat\u00e9gique important vers le soutien de nouveaux talents dans le domaine du live commerce. Sous la direction de l&rsquo;\u00e9quipe de livestreaming de Taobao et Tmall, l'entreprise propose une gamme compl\u00e8te de services sur une p\u00e9riode de six mois, incluant la cr\u00e9ation de comptes, la planification strat\u00e9gique, le lien commercial et le soutien marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette annonce intervient quelques mois apr\u00e8s l'int\u00e9gration, par Taobao, de WeChat Pay comme option de paiement pour certains articles. Un chois de ne plus se limiter \u00e0 la seule utilisation d&rsquo;Alipay qui s'inscrit de la strat\u00e9gie plus large de Taobao d&rsquo;adapter ses services aux pr\u00e9f\u00e9rences des utilisateurs et aux dynamiques du march\u00e9. <\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur BNN (source en anglais) :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fbnnbreaking.com%2Ftech%2Ftaobaos-strategic-leap-into-live-e-commerce-nurturing-talent-enhancing-user-experience|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Taobao, le g\u00e9ant de l&rsquo;e-commerce du groupe Alibaba, annonce lancer sa propre soci\u00e9t\u00e9 de live commerce.<\/p>\n","protected":false},"author":17,"featured_media":7258,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7257","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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