{"id":7272,"date":"2024-02-26T13:38:09","date_gmt":"2024-02-26T12:38:09","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/10-choses-a-savoir-sur-underdog-lexpert-de-lelectromenager-reconditionne\/"},"modified":"2026-02-09T12:14:59","modified_gmt":"2026-02-09T11:14:59","slug":"10-choses-a-savoir-sur-underdog-lexpert-de-lelectromenager-reconditionne","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/10-choses-a-savoir-sur-underdog-lexpert-de-lelectromenager-reconditionne\/","title":{"rendered":"10 choses \u00e0 savoir sur Underdog, l\u2019expert de l’\u00e9lectrom\u00e9nager reconditionn\u00e9."},"content":{"rendered":"

[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_column_text]<\/p>\n

Claire Bretton, L\u00e9a de Fierkowsky et Laura Chavigny, co-fondatrices d’Underdog.
\n\u00a9 Underdog<\/h6>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

E<\/span>n ao\u00fbt 2022, Claire Bretton, L\u00e9a de Fierkowsky et Laura Chavigny posent la premi\u00e8re pierre d'Underdog, expert de l'\u00e9lectrom\u00e9nager reconditionn\u00e9, d\u00e9voil\u00e9 au grand public en mars 2023. Une entreprise \u00e0 mission, qui a ouvert son premier magasin en janvier 2024.<\/h4>\n

\u00a0<\/p>\n

C'est la prise de conscience d'un \u00e9norme g\u00e2chis \u00e9conomique et \u00e9cologique qui pousse Claire Bretton, L\u00e9a de Fierkowsky et Laura Chavigny \u00e0 fonder Underdog.<\/b><\/h3>\n

\u00a0<\/p>\n

10 millions de gros \u00e9lectrom\u00e9nagers sont jet\u00e9s chaque ann\u00e9e en France et moins de 3% de ces appareils sont reconditionn\u00e9s et r\u00e9employ\u00e9s. \u00ab\u00a0<\/span>En d\u00e9couvrant ces 2 chiffres si \u00e9loquents, j'ai creus\u00e9 le sujet et \u00e9tudi\u00e9 le march\u00e9, <\/span><\/i>raconte<\/span> Claire Bretton.<\/span>\u00a0Il n'existait pas encore d'acteur industriel et B2C qui prouve que reconditionner \u00e0 l'\u00e9chelle est possible. Avec L\u00e9a et Laura nous \u00e9tions d\u00e9j\u00e0 engag\u00e9es pour le climat depuis longtemps mais nous avons voulu aller plus loin en cr\u00e9ant une entreprise \u00e0 impact.\u00a0\u00bb<\/span><\/i><\/p>\n

\u00a0<\/p>\n

Underdog se lance d'abord sur Internet.<\/b><\/h3>\n

\u00a0<\/b><\/p>\n

C'est sur www.underdog.shop que sont propos\u00e9s les premiers lave-vaisselles, lave-linges, s\u00e8che-linges, r\u00e9frig\u00e9rateurs, cong\u00e9lateurs et fours reconditionn\u00e9s \u00e0 Nantes. Ils sont vendus en moyenne -30% du prix du neuf, livr\u00e9s et install\u00e9s partout en France en quelques jours et garantis 2 ans. Plus de 50 marques dont Miele, Bosch, Whirlpool, Samsung sont repr\u00e9sent\u00e9es.\u00a0<\/span><\/p>\n

\u00ab\u00a0<\/span>Des clients venaient r\u00e9guli\u00e8rement nous rendre visite dans notre centre de reconditionnement, <\/span><\/i>se souvient Claire Bretton.<\/span> Face \u00e0 l'engouement ressenti au cours des \u00e9changes, l'id\u00e9e d'ouvrir notre premi\u00e8re boutique a sonn\u00e9 comme une \u00e9vidence<\/span><\/i>\u00a0\u00bb. <\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb7274″ img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_column_text]<\/p>\n

\u00a9 Twin Pics \/ Underdog<\/h6>\n

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La premi\u00e8re boutique Underdog ouvre \u00e0 Nantes en janvier 2024 : une plong\u00e9e dans l'univers du reconditionn\u00e9.<\/b><\/h3>\n

\u00a0<\/p>\n

Un magasin, au c\u0153ur de l'entrep\u00f4t, est une formidable opportunit\u00e9 pour raconter l'histoire d'Underdog, partager ses valeurs et offrir la transparence et la r\u00e9assurance dont les clients ont besoin. Chacun peut voir tout ce qui se passe dans l'atelier : le reconditionnement, le nettoyage, les s\u00e9ances photos\u2026\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

Underdog a son propre programme de formation.<\/b><\/h3>\n

\u00a0<\/p>\n

\u00ab\u00a0<\/span>Nous avons de grands enjeux de recrutements de techniciens et techniciennes<\/span><\/i>, annonce Claire Bretton. <\/span>Nous devons engager deux nouveaux professionnels chaque mois, sachant que cette population est p\u00e9nurique. Nous avons donc d\u00e9cid\u00e9 de lancer notre propre programme de formation<\/span><\/i>\u00a0\u00bb.\u00a0<\/span><\/p>\n

L'objectif est de reconditionner 50 000 produits en\u00a02025.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb7275″ img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_column_text]<\/p>\n

\u00a9 Twin Pics \/ Underdog<\/h6>\n

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L’entreprise a lev\u00e9 3,8 millions d’euros en avril 2023.<\/b><\/h3>\n

\u00a0<\/p>\n

Underdog a lev\u00e9 3,8 millions d’euros aupr\u00e8s de Daphni (via le fonds Retail Dastore), Sistafund, Tivoli, Leia Capital, Founders Future et divers business angels.\u00a0<\/span><\/p>\n

C'est gr\u00e2ce \u00e0 cet argent que le centre de reconditionnement a ouvert et que l'\u00e9quipe actuelle a pu se constituer. L'objectif est de grandir jusqu'\u00e0 fin 2024, pour, peut-\u00eatre, ouvrir de nouveaux centres en France.\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

Underdog soutient l'emploi en France.<\/b><\/h3>\n

\u00a0<\/b><\/p>\n

\u00ab\u00a0<\/span>La fili\u00e8re du reconditionnement du gros \u00e9lectrom\u00e9nager n'\u00e9tant pas du tout d\u00e9localisabl<\/span><\/i>e, <\/span>nous participons \u00e0 la r\u00e9industralisation verte du territoire. Nous sommes aujourd'hui une \u00e9quipe de 25, dont 15 techniciens professionnels et op\u00e9rateurs\u00a0<\/span><\/i>\u00bb.<\/span><\/p>\n

\u00a0<\/p>\n

Underdog est t\u00e9moin du changement de perception (et y contribue)<\/b><\/h3>\n

\u00a0<\/p>\n

Au tout d\u00e9but, lorsque l'\u00e9quipe interroge les clients sur leur motivation \u00e0 acheter chez Underdog, le prix arrivait largement en t\u00eate, puis le facteur reconditionnement en France et enfin l'impact environnemental. Au fil des mois, le crit\u00e8re \u00ab\u00a0reconditionn\u00e9 en France\u00a0\u00bb a quasiment rattrap\u00e9 celui du prix. \u00ab<\/span>\u00a0Le soutien de la fili\u00e8re fran\u00e7aise prend de plus en plus d'importance\u00a0<\/span><\/i>\u00bb, se r\u00e9jouit Claire Bretton.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb7276″ img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_column_text]<\/p>\n

\u00a9 Twin Pics \/ Underdog<\/h6>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Underdog est une entreprise \u00e0 mission.<\/b><\/h3>\n

\u00a0<\/b><\/p>\n

Sa mission\u00a0? Encourager la construction de la fili\u00e8re de reconditionnement de gros \u00e9lectrom\u00e9nagers en France. Pour y parvenir, plusieurs leviers ont \u00e9t\u00e9 identifi\u00e9s\u00a0: accro\u00eetre le gisement de machines \u00e0 sauver ; construire un outil industriel r\u00e9plicable et rentable ; et encourager les Fran\u00e7ais \u00e0 consommer de mani\u00e8re plus responsable.<\/span><\/p>\n

\u00a0<\/p>\n

Underdog milite pour la cr\u00e9ation d'un Bonus Reconditionnement.<\/b><\/h3>\n

\u00a0<\/b><\/p>\n

En tant qu'entreprise \u00e0 mission, Underdog m\u00e8ne un travail aupr\u00e8s des pouvoirs publics pour que soit cr\u00e9\u00e9, en plus du Bonus R\u00e9paration, un Bonus Reconditionnement. La r\u00e9duction de la TVA sur le reconditionn\u00e9, secteur o\u00f9 le prix est un facteur important dans la prise de d\u00e9cision, fait \u00e9galement partie de ses combats.<\/span><\/p>\n

\u00a0<\/p>\n

Claire Bretton est une entrepreneure engag\u00e9e, qui ose\u2026 oser.<\/b><\/h3>\n

\u00a0<\/b><\/p>\n

En 2016, Claire Bretton cofonde avec Paul Mouginot et Anis Gandoura daco.io, une entreprise sp\u00e9cialis\u00e9e dans l’intelligence artificielle, revendue deux ans plus tard \u00e0 Veepee, qu'elle rejoint.<\/span><\/p>\n

Apr\u00e8s un executive programme sur l’\u00e9conomie circulaire \u00e0 Cambridge, la jeune femme lance au sein de Veepee \u00ab\u00a0Recycle\u00a0\u00bb, qui regroupe toutes les activit\u00e9s seconde main du groupe.<\/span><\/p>\n

En mars 2020, elle cr\u00e9e \u00e9galement \u00ab\u00a0Sauvons nos commerces\u00a0\u00bb, une plateforme permettant aux petits commer\u00e7ants de vendre des bons d’achat pendant leur fermeture covid.<\/span><\/p>\n

\u00ab\u00a0<\/span>Oser, c'est vivre pleinement sa vie\u00a0!<\/span><\/i>\u00a0\u00bb conclut Claire Bretton.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb7277″ img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_column_text]<\/p>\n

\u00a9 Twin Pics \/ Underdog<\/h6>\n

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En ao\u00fbt 2022, Claire Bretton, L\u00e9a de Fierkowsky et Laura Chavigny posent la premi\u00e8re pierre d\u2019Underdog, expert de l\u2019\u00e9lectrom\u00e9nager reconditionn\u00e9, d\u00e9voil\u00e9 au grand public en mars 2023.<\/p>\n","protected":false},"author":17,"featured_media":7273,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[278],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7272","news","type-news","status-publish","has-post-thumbnail","hentry","category-commerce-durable"],"acf":[],"yoast_head":"\n10 choses \u00e0 savoir sur Underdog, l\u2019expert de l'\u00e9lectrom\u00e9nager reconditionn\u00e9. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 choses \u00e0 savoir sur Underdog, l\u2019expert de l'\u00e9lectrom\u00e9nager reconditionn\u00e9. - 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