{"id":7300,"date":"2024-03-01T12:41:31","date_gmt":"2024-03-01T11:41:31","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/pret-a-porter-un-declin-qui-se-conforme-en-janvier-2024\/"},"modified":"2026-02-09T12:15:08","modified_gmt":"2026-02-09T11:15:08","slug":"pret-a-porter-un-declin-qui-se-conforme-en-janvier-2024","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/pret-a-porter-un-declin-qui-se-conforme-en-janvier-2024\/","title":{"rendered":"Pr\u00eat-\u00e0-porter : un d\u00e9clin qui se confirme en janvier 2024."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/habillemetn-declin-2024-1.jpeg\" class=\"attachment-full size-full\" alt=\"Pr\u00eat-\u00e0-porter : un d\u00e9clin qui se conforme en janvier 2024.\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-8120\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-8120\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">E<\/span><span style=\"font-weight: 400;\">n janvier 2024, le secteur de l&rsquo;habillement et du textile a confirm\u00e9 sa tendance \u00e0 la baisse, enregistrant un repli de 1,2 % par rapport \u00e0 janvier 2023 et marquant un recul notable de 12,2 % par rapport \u00e0 la p\u00e9riode pr\u00e9-Covid en 2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une baisse de performance qui se r\u00e9v\u00e8le tr\u00e8s variable selon les circuits de distribution. Les grands magasins ont vu leurs chiffres d&rsquo;affaires augmenter de 1,3 %, principalement gr\u00e2ce aux ventes de pr\u00eat-\u00e0-porter masculin, tandis que les hypermarch\u00e9s et supermarch\u00e9s ont subi une chute de 7,1 % de leurs ventes. Le commerce en ligne a \u00e9galement fl\u00e9chi, avec un recul de 3,2 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En d\u00e9pit d&rsquo;une baisse globale moins marqu\u00e9e des activit\u00e9s commerciales en magasin (-1,0 %), le secteur peine \u00e0 retrouver son dynamisme d&rsquo;avant la crise, avec un d\u00e9clin de 5,3 % des ventes d&rsquo;habillement et textile de septembre 2023 \u00e0 janvier 2024.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur FashionUnited :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Ffashionunited.fr%2Factualite%2Fbusiness%2Fhabillement-et-textile-confirmation-de-la-baisse-du-chiffre-d-affaires-en-janvier-2024%2F2024030134401|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Le secteur de l&rsquo;habillement et du textile a confirm\u00e9 sa tendance \u00e0 la baisse, enregistrant un repli de 1,2 % par rapport \u00e0 janvier 2023.<\/p>\n","protected":false},"author":17,"featured_media":7301,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7300","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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