{"id":7347,"date":"2024-03-07T11:07:21","date_gmt":"2024-03-07T10:07:21","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/target-lance-un-programme-de-fidelite-payant-pour-rivaliser-avec-amazon-et-walmart\/"},"modified":"2026-02-09T12:15:43","modified_gmt":"2026-02-09T11:15:43","slug":"target-lance-un-programme-de-fidelite-payant-pour-rivaliser-avec-amazon-et-walmart","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/target-lance-un-programme-de-fidelite-payant-pour-rivaliser-avec-amazon-et-walmart\/","title":{"rendered":"Target lance un programme de fid\u00e9lit\u00e9 payant pour rivaliser avec Amazon et Walmart."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/target-1.jpeg\" class=\"attachment-full size-full\" alt=\"Target lance un programme de fid\u00e9lit\u00e9 payant pour rivaliser avec Amazon et Walmart.\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-9509\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-9509\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">T<\/span><span style=\"font-weight: 400;\">arget int\u00e8gre une offre d'adh\u00e9sion payante \u00e0 son programme de fid\u00e9lit\u00e9 Target Circle, visant \u00e0 concurrencer Amazon Prime et Walmart+, avec un prix annuel comp\u00e9titif de 98 dollars (contre 139 dollars pour Amazon Prime).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 travers cette initiative, Target, qui enregistre ce trimestre une croissance de pr\u00e8s de 14% de ses services de livraison et de retrait en magasin, entend am\u00e9liorer la personnalisation de l&rsquo;exp\u00e9rience d&rsquo;achat et, par l\u00e0 m\u00eame,\u00a0 booster \u00e0 la fois trafic, ventes, et engagement client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette strat\u00e9gie s&rsquo;inscrit dans un effort plus large de Target pour s\u00e9duire au-del\u00e0 de sa client\u00e8le existante, notamment \u00e0 travers l&rsquo;expansion de son r\u00e9seau de magasins et l&rsquo;exploitation des plateformes digitales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Affichant un regard optimiste sur le futur du commerce physique, Target pr\u00e9voit ainsi d&rsquo;ouvrir plus de 300 nouveaux points de vente d'ici \u00e0 10 ans.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur Marketing Dive (source en anglais) : \t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.marketingdive.com%2Fnews%2Ftarget-launches-paid-membership-program-rivaling-amazon-prime-walmart%2F709437%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Target int\u00e8gre une offre d\u2019adh\u00e9sion payante \u00e0 son programme de fid\u00e9lit\u00e9 Target Circle, visant \u00e0 concurrencer Amazon Prime et Walmart+.<\/p>\n","protected":false},"author":17,"featured_media":7348,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[265,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7347","news","type-news","status-publish","has-post-thumbnail","hentry","category-shopper-experience","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Target lance un programme de fid\u00e9lit\u00e9 payant pour rivaliser avec Amazon et Walmart. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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