{"id":7381,"date":"2024-03-12T15:13:38","date_gmt":"2024-03-12T14:13:38","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/le-commerce-est-le-reflet-de-levolution-de-nos-vies-emmanuelle-hoss-directrice-generale-de-la-sem-paris-commerces\/"},"modified":"2026-02-09T12:16:03","modified_gmt":"2026-02-09T11:16:03","slug":"le-commerce-est-le-reflet-de-levolution-de-nos-vies-emmanuelle-hoss-directrice-generale-de-la-sem-paris-commerces","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/le-commerce-est-le-reflet-de-levolution-de-nos-vies-emmanuelle-hoss-directrice-generale-de-la-sem-paris-commerces\/","title":{"rendered":"\u00ab Le commerce est le reflet de l\u2019\u00e9volution de nos vies \u00bb, Emmanuelle Hoss, Directrice G\u00e9n\u00e9rale de la SEM Paris Commerces."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/Emmanuelle-Hoss-Semaest004-e1710254802617-1.jpg\" class=\"attachment-full size-full\" alt=\"Emmanuelle Hoss\" \/>                        <\/div>\n<\/div>[vc_column_text]<\/p>\n<h6>Emmanuelle Hoss, Directrice G\u00e9n\u00e9rale de la SEM Paris Commerces<\/h6>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">\u00c0<\/span> l'occasion de la publication des derniers chiffres du commerce parisien issus de l'\u00e9tude de l'Apur &#8211; Atelier parisien d'urbanisme &#8211; en partenariat avec la Ville de Paris et la CCI Paris, nous avons \u00e9chang\u00e9 avec Emmanuelle Hoss, Directrice G\u00e9n\u00e9rale de la SEM Paris Commerces. L'occasion aussi d'\u00e9voquer Paris Commerces, nouvel op\u00e9rateur n\u00e9 du rapprochement entre la SEM Paris Commerces (ex-Semaest) et le GIE Paris Commerces, qui l\u00e8ve 200 millions d'euros sur cinq ans pour mettre en \u0153uvre l'acc\u00e9l\u00e9ration de la politique de la Ville en faveur de la pr\u00e9servation de la diversit\u00e9 commerciale.<\/h4>\n<p>\u00a0<\/p>\n<h3>Les r\u00e9sultats de l'\u00e9tude \u00ab\u00a0Les commerces \u00e0 Paris en 2023\u00a0\u00bb, men\u00e9e par l'Apur, permettent de constater la solidit\u00e9 et la densit\u00e9 du tissu commercial\u00a0parisien avec 28 commerces pour 1000 habitants. 60 846 commerces y ont \u00e9t\u00e9 recens\u00e9s en 2023. Comment expliquez-vous ces bons chiffres ?<\/h3>\n<p>\u00a0<\/p>\n<p><b>Emmanuelle Hoss : <\/b><span style=\"font-weight: 400;\">Si le commerce parisien se porte bien, c'est qu'il b\u00e9n\u00e9ficie de plusieurs leviers favorables, \u00e0 commencer par les Parisiens eux-m\u00eames, qui sont tr\u00e8s attach\u00e9s \u00e0 leurs commerces de proximit\u00e9, et encore plus depuis le Covid. C'est aussi le fruit d'une volont\u00e9 politique forte de la Ville de Paris de soutenir tr\u00e8s concr\u00e8tement la diversit\u00e9 commerciale, via plusieurs leviers, dont la pr\u00e9emption et donc la ma\u00eetrise et la r\u00e9gulation du foncier commercial. B\u00e9n\u00e9ficier d'une politique de m\u00e9tropole pr\u00e9curseuse, qui reconnait le commerce comme un sujet politique, faisant partie int\u00e9grante de la cit\u00e9, et qui s'en pr\u00e9occupe autant, est unique au monde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D'ailleurs, des repr\u00e9sentants des villes comme New-York, Berlin, Barcelone ou S\u00e9oul ont r\u00e9cemment montr\u00e9 leur int\u00e9r\u00eat pour cette strat\u00e9gie, prenant conscience a posteriori, de l'importance des petits commerces qu'ils voient disparaitre chez eux.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><b>Les librairies parisiennes font d'ailleurs l'objet de questions fr\u00e9quentes \u2026<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><b>E. H : <\/b><span style=\"font-weight: 400;\">Tout \u00e0 fait, car elles sont nombreuses. Etant donn\u00e9 le prix fixe du livre depuis la Loi Lang, la pression fonci\u00e8re emp\u00eacherait ces librairies de rester \u00e0 Paris sans l'aide de la Ville. Et les librairies, consid\u00e9r\u00e9es comme des \u00ab\u00a0commerces essentiels\u00a0\u00bb depuis la crise sanitaire du Covid, sont aim\u00e9es et soutenues par les Parisiens, tout comme le sont tous les commerces de proximit\u00e9 de la capitale.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><b>Le PLU, dont la refondation est en cours d'ach\u00e8vement, va-t-il \u00e9galement dans le sens de cette politique en faveur de la diversit\u00e9 commerciale ?<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><b>E. H : <\/b><span style=\"font-weight: 400;\">Totalement. Un nombre tr\u00e8s important de lin\u00e9aires est prot\u00e9g\u00e9, d\u00e9di\u00e9 \u00e0 l'activit\u00e9, pour pr\u00e9server le commerce de proximit\u00e9 et l'artisanat.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_gallery type=\u00a0\u00bbflexslider_slide\u00a0\u00bb interval=\u00a0\u00bb0&Prime; images=\u00a0\u00bb7383,7384,7385&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><b>Dans quel but le nouvel op\u00e9rateur Paris Commerces -qui int\u00e8gre la SEM Paris commerces que vous dirigez et le GIE Paris Commerces &#8211; a-t-il \u00e9t\u00e9 cr\u00e9\u00e9\u00a0?<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><b>E. H : <\/b><span style=\"font-weight: 400;\">Paris Commerces repr\u00e9sente un guichet unique pour les commer\u00e7ants et les artisans et a pour objectif d'harmoniser les conditions de commercialisation et la politique de la ville de Paris dans ce domaine. Ce rapprochement s'accompagne d'un renforcement des moyens financiers de 200 millions d'euros sur cinq ans, gr\u00e2ce au partenariat entre la Ville de Paris et la Caisse des d\u00e9p\u00f4ts et consignations (CDC). Il permettra d&rsquo;acheter des locaux commerciaux et d&rsquo;installer 200 \u00e0 300 commerces de proximit\u00e9 sur tout Paris et non plus seulement sur certains territoires de la capitale. Cette prise de d\u00e9cision tr\u00e8s forte traduit l'acc\u00e9l\u00e9ration de la politique en faveur de la pr\u00e9servation de la diversit\u00e9 commerciale.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><b>Pourquoi le petit commerce est-il de plus en plus consid\u00e9r\u00e9\u00a0?<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><b>E. H : <\/b><span style=\"font-weight: 400;\">Le commerce de proximit\u00e9 n'est pas seulement en lien avec l'activit\u00e9 \u00e9conomique du pays. Il a de nombreuses externalit\u00e9s positives, notamment sociales et soci\u00e9tales, qui sont encore sous-\u00e9valu\u00e9es et sous-analys\u00e9es. Une th\u00e8se est actuellement men\u00e9e par la SEM Paris Commerces, Datactivist et l'Ecole des Mines pour cr\u00e9er de nouveaux indicateurs, permettant de mettre en valeur toutes les incidences du commerce.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><b>Quels sont les grands d\u00e9fis qui attendent le commerce parisien ?<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><b>E. H : <\/b><span style=\"font-weight: 400;\">Nous sommes de plus en plus nombreux \u00e0 constater \u00e0 quel point le commerce est le reflet de l'\u00e9volution de nos vies, dans la fa\u00e7on que l'on a de produire mais aussi de consommer. Le d\u00e9fi est d'aller dans le sens des transformations n\u00e9cessaires, en prenant en compte la vente en ligne mais aussi en accompagnant la transition \u00e9cologique. L'id\u00e9e est aussi de se donner les moyens de favoriser la production locale en privil\u00e9giant l'artisanat et la consommation responsable, comme en t\u00e9moigne la cr\u00e9ation du label \u00ab\u00a0Fabriqu\u00e9 \u00e0 Paris\u00a0\u00bb par l'adjoint au commerce Nicolas Bonnet-Oulaldj.<\/span> <span style=\"font-weight: 400;\">Le d\u00e9fi de la diversit\u00e9 est \u00e9galement important, ainsi que celui de la r\u00e9gulation.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion de la publication des derniers chiffres du commerce parisien issus de l\u2019\u00e9tude de l\u2019Apur, nous avons \u00e9chang\u00e9 avec Emmanuelle Hoss.<\/p>\n","protected":false},"author":17,"featured_media":7382,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[267],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7381","news","type-news","status-publish","has-post-thumbnail","hentry","category-au-service-du-lien-client"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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