{"id":7396,"date":"2024-03-13T16:39:06","date_gmt":"2024-03-13T15:39:06","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/decathlon-nouveau-logo-et-cap-sportif-recentre\/"},"modified":"2026-02-09T12:16:07","modified_gmt":"2026-02-09T11:16:07","slug":"decathlon-nouveau-logo-et-cap-sportif-recentre","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/decathlon-nouveau-logo-et-cap-sportif-recentre\/","title":{"rendered":"Decathlon, nouveau logo et cap sportif recentr\u00e9."},"content":{"rendered":"

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\n \"Decathlon\" <\/div>\n<\/div>[vc_column_text]<\/p>\n
\u00a9 Decathlon<\/h6>\n

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\n\t\t\t[vc_column_text]D<\/span>ecathlon change de logo et se recentre sur les th\u00e9matiques sportives qui concentrent la majorit\u00e9 de leurs ventes : running, fitness, randonn\u00e9e, v\u00e9lo de route, mobilit\u00e9 urbaine et football.\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

L'enseigne d'articles de sport et de loisirs a annonc\u00e9 ce mardi 12 mars une refonte de son identit\u00e9 de marque qui passe par le relooking complet du logo et par la disparition de nombreuses marques qui seront regroup\u00e9es sous le nom bien connu de quelques-unes. Le parcours client a \u00e9t\u00e9 revu, les d\u00e9cors, notamment les rayonnages sont d\u00e9sormais moins hauts, le gilet des vendeurs est devenu enti\u00e8rement bleu et les \u00e9tiquettes produits deviennent enti\u00e8rement num\u00e9riques.\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

L'enseigne a \u00e9galement d\u00e9voil\u00e9 un nouveau slogan, unique pour le monde entier : <\/span>Ready to play ?\u00a0 <\/span><\/i>(pr\u00eat \u00e0 jour ?) qui invite \u00e0 la pratique sportive par l'amusement.\u00a0<\/span><\/p>\n

Autre nouveaut\u00e9, les marques sportives comme Puma et Adidas, dont la pr\u00e9sence s'\u00e9tait r\u00e9duite dans les rayons, font leur grand retour. Le d\u00e9ploiement de tous ces changements se fera progressivement dans les 1700 magasins dans le monde entier, dont 327 en France, et va durer trois ans.\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

Cette petite r\u00e9volution a lieu alors que les chiffres de l'entreprise sont en hausse. En 2022, l'enseigne a r\u00e9alis\u00e9 plus de 15 milliards d'euros de chiffre d'affaires et reste l'une des enseignes pr\u00e9f\u00e9r\u00e9es des fran\u00e7ais. Avec cette refonte, Decathlon ambitionne de se d\u00e9gager d'une image \"low cost\" du sport et vise \u00e0 monter en gamme. L'entreprise a notamment annonc\u00e9 vouloir proposer des produits plus design et plus adapt\u00e9s, que les clients pourraient m\u00eame porter \u00e0 la ville.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tails sur Huffington Post :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.huffingtonpost.fr%2Feconomie%2Farticle%2Fdecathlon-change-de-logo-et-annonce-supprimer-de-nombreuses-marques-font-wedze-et-artengo_231126.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Decathlon change de logo et se recentre sur les th\u00e9matiques sportives qui concentrent la majorit\u00e9 de leurs ventes.<\/p>\n","protected":false},"author":17,"featured_media":7397,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7396","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\nDecathlon, nouveau logo et cap sportif recentr\u00e9. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon, nouveau logo et cap sportif recentr\u00e9. - 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