{"id":7410,"date":"2024-03-15T15:33:01","date_gmt":"2024-03-15T14:33:01","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/les-reseaux-sociaux-nouveaux-rois-du-parcours-dachat-chez-les-jeunes\/"},"modified":"2026-02-09T12:16:18","modified_gmt":"2026-02-09T11:16:18","slug":"les-reseaux-sociaux-nouveaux-rois-du-parcours-dachat-chez-les-jeunes","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/les-reseaux-sociaux-nouveaux-rois-du-parcours-dachat-chez-les-jeunes\/","title":{"rendered":"Les r\u00e9seaux sociaux, nouveaux rois du parcours d&rsquo;achat chez les jeunes."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/stock-image-169305354-M-1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-6128\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-6128\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">D<\/span><span style=\"font-weight: 400;\">ans un monde num\u00e9rique en constante \u00e9volution, les r\u00e9seaux sociaux red\u00e9finissent les habitudes d&rsquo;achat des consommateurs, en particulier chez les jeunes. Selon une \u00e9tude r\u00e9cente de Packlink, 37% des moins de 45 ans, souvent d\u00e9sign\u00e9s comme les \u00ab\u00a0natifs digitaux\u00a0\u00bb, privil\u00e9gient d\u00e9sormais les r\u00e9seaux sociaux pour rechercher des informations sur les produits avant de consulter les sites officiels des marques. Cette tendance place les plateformes sociales en troisi\u00e8me position dans leur parcours d&rsquo;achat, juste derri\u00e8re les moteurs de recherche et les marketplaces en ligne.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Malgr\u00e9 cette \u00e9volution, le social commerce reste une pratique minoritaire, avec seulement 3,3 % des consommateurs effectuant des achats directement via ces plateformes. N\u00e9anmoins, l&rsquo;importance d&rsquo;une pr\u00e9sence active sur les r\u00e9seaux sociaux est ind\u00e9niable pour les marques souhaitant maintenir leur visibilit\u00e9 et interagir avec leur client\u00e8le potentielle. En r\u00e9action, pr\u00e8s de la moiti\u00e9 des vendeurs en ligne pr\u00e9voient d&rsquo;intensifier leurs activit\u00e9s de marketing sur les r\u00e9seaux sociaux cette ann\u00e9e, tandis que plus d&rsquo;un tiers envisage de lancer de nouveaux produits et services.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Axelle Fossier, Head of Sales EU chez Auctane, souligne que les r\u00e9seaux sociaux sont devenus des outils indispensables pour les commer\u00e7ants d\u00e9sireux de promouvoir leurs produits. Toutefois, pour convertir efficacement l&rsquo;int\u00e9r\u00eat en ventes, une strat\u00e9gie marketing diversifi\u00e9e reste essentielle.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur Comarketing News :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fcomarketing-news.fr%2Fparcours-dachat-les-reseaux-sociaux-devancent-les-sites-de-marques%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Dans un monde num\u00e9rique en constante \u00e9volution, les r\u00e9seaux sociaux red\u00e9finissent les habitudes d&rsquo;achat des consommateurs.<\/p>\n","protected":false},"author":17,"featured_media":7411,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[264,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7410","news","type-news","status-publish","has-post-thumbnail","hentry","category-retail-analyses","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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