{"id":7423,"date":"2024-03-19T16:42:54","date_gmt":"2024-03-19T15:42:54","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/optimisme-et-adaptation-le-nouveau-credo-des-e-commercants-francais\/"},"modified":"2026-02-09T12:16:25","modified_gmt":"2026-02-09T11:16:25","slug":"optimisme-et-adaptation-le-nouveau-credo-des-e-commercants-francais","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/optimisme-et-adaptation-le-nouveau-credo-des-e-commercants-francais\/","title":{"rendered":"Optimisme et adaptation, le nouveau credo des e-commer\u00e7ants fran\u00e7ais."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/stock-image-38143799-M-1.jpg\" class=\"attachment-full size-full\" alt=\"e-commer\u00e7ants\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-1964\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-1964\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">L&rsquo;<\/span><span style=\"font-weight: 400;\">enqu\u00eate annuelle de la FEVAD r\u00e9v\u00e8le un optimisme nuanc\u00e9 parmi les e-commer\u00e7ants fran\u00e7ais face \u00e0 un contexte \u00e9conomique complexe. Bien que 34% se montrent moins optimistes qu&rsquo;en 2022, la majorit\u00e9 envisage une croissance de leur chiffre d&rsquo;affaires en 2024. Contrastant avec cette prudence, leurs homologues europ\u00e9ens affichent un optimisme plus marqu\u00e9, 42% anticipant une ann\u00e9e plus favorable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les pr\u00e9occupations dominantes restent l&rsquo;inflation, la r\u00e9duction de la consommation des m\u00e9nages, et la hausse des co\u00fbts de transport. En r\u00e9ponse, les e-commer\u00e7ants adaptent leur strat\u00e9gie, notamment en pr\u00e9voyant d'augmenter leurs prix en 2024 et en revoyant leurs investissements pour privil\u00e9gier le marketing et la publicit\u00e9 face \u00e0 l&rsquo;intensification de la concurrence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;IA g\u00e9n\u00e9rative \u00e9merge, par ailleurs, comme une innovation cl\u00e9, avec 97% des sond\u00e9s convaincus de son potentiel disruptif pour le marketing et la relation client. Malgr\u00e9 les d\u00e9fis, les acteurs du e-commerce restent confiants dans leur capacit\u00e9 \u00e0 s&rsquo;adapter et \u00e0 innover, notamment en vue des \u00e9v\u00e9nements majeurs tels que les Jeux Olympiques et Paralympiques, suscitant \u00e0 la fois inqui\u00e9tude et optimisme quant aux opportunit\u00e9s qu'un tel \u00e9v\u00e9mement pourrait leur offrir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nDans des propos relay\u00e9s par Comarketing News, Marc Lolivier de la FEVAD souligne la r\u00e9silience et l&rsquo;agilit\u00e9 des e-commer\u00e7ants dans ce climat incertain. Des e-commer\u00e7ants qui selon lui se r\u00e9v\u00e8lent <i>\"confiants dans leur capacit\u00e9 d'adaptation \u00e0 la situation et dans leur d\u00e9termination \u00e0 op\u00e9rer les choix strat\u00e9giques et innovants afin de renforcer l'attractivit\u00e9 et la performance de leurs sites e-commerce\".<\/i><\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur Comarketing News :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fcomarketing-news.fr%2Fles-e-commercants-francais-restent-confiants-pour-2024%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;enqu\u00eate annuelle de la FEVAD r\u00e9v\u00e8le un optimisme nuanc\u00e9 parmi les e-commer\u00e7ants fran\u00e7ais face \u00e0 un contexte \u00e9conomique complexe.<\/p>\n","protected":false},"author":17,"featured_media":7424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7423","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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