{"id":7447,"date":"2024-03-21T20:48:09","date_gmt":"2024-03-21T19:48:09","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/hm-inaugure-un-nouveau-concept-store-a-londres\/"},"modified":"2026-02-09T12:16:34","modified_gmt":"2026-02-09T11:16:34","slug":"hm-inaugure-un-nouveau-concept-store-a-londres","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/hm-inaugure-un-nouveau-concept-store-a-londres\/","title":{"rendered":"H&#038;M inaugure un nouveau concept-store \u00e0 Londres."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/hm-1.jpeg\" class=\"attachment-full size-full\" alt=\"H&amp;M inaugure un nouveau concept-store \u00e0 Londres.\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-8014\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-8014\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">C&rsquo;<\/span><span style=\"font-weight: 400;\">est au 72 King&rsquo;s Road \u00e0 Chelsea, dans l'ouest de Londres, qu'H&#038;M a ouvert son dernier concept store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Install\u00e9 dans un b\u00e2timent class\u00e9 et con\u00e7u en interne par les architectes de l'enseigne,\u00a0 ce nouveau magasin, dont l'esth\u00e9tique s'inspire du patrimoine culturel du quartier, propose \u00e0 ses clients des exp\u00e9riences in-store immersives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selon Daniel Erv\u00e9r, PDG du groupe H&#038;M, le concept store, qui a pour vocation de devenir un lieu privil\u00e9gi\u00e9 d'\u00e9v\u00e9nements et d'activations, c\u00e9l\u00e8bre ce que le g\u00e9ant su\u00e9dois du pr\u00eat-\u00e0-porter repr\u00e9sente en tant que marque, offrant \u00e0 ses clients une s\u00e9lection pointue d'articles de mode et des exp\u00e9riences de shopping uniques.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans des propos relay\u00e9s par Retail Gazette, il a \u00e9galement soulign\u00e9 l&rsquo;importance de Londres en tant que centre mondial de la mode et de la cr\u00e9ativit\u00e9, exprimant ainsi la fiert\u00e9 de H&#038;M d&rsquo;\u00e9tendre son influence dans cette ville.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails en images sur Retail Gazette (source en anglais) :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttps:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttps:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.retailgazette.co.uk%2Fblog%2F2024%2F03%2Fhm-concept-store%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttps:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttps:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>C\u2019est au 72 King&rsquo;s Road \u00e0 Chelsea, dans l\u2019ouest de Londres, qu\u2019H&#038;M a ouvert son dernier concept store. <\/p>\n","protected":false},"author":17,"featured_media":7448,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[273,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7447","news","type-news","status-publish","has-post-thumbnail","hentry","category-store-checks","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M inaugure un nouveau concept-store \u00e0 Londres. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&amp;M inaugure un nouveau 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