{"id":7470,"date":"2024-03-28T11:19:13","date_gmt":"2024-03-28T10:19:13","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/dr-martens-lance-une-collection-en-cuir-recycle-et-une-plateforme-de-revente\/"},"modified":"2026-02-09T12:16:42","modified_gmt":"2026-02-09T11:16:42","slug":"dr-martens-lance-une-collection-en-cuir-recycle-et-une-plateforme-de-revente","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/dr-martens-lance-une-collection-en-cuir-recycle-et-une-plateforme-de-revente\/","title":{"rendered":"Dr. Martens lance une collection en cuir recycl\u00e9 et une plateforme de revente."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/stock-image-232333324-M-1.jpg\" class=\"attachment-full size-full\" alt=\"Dr. Martens\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-1179\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-1179\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">L<\/span><span style=\"font-weight: 400;\">a marque culte britannique de chaussures Dr. Martens s&rsquo;engage davantage dans la voie de la durabilit\u00e9 avec le lancement d&rsquo;une collection en cuir recycl\u00e9, nomm\u00e9e Genix Nappa, cr\u00e9\u00e9e en collaboration avec la soci\u00e9t\u00e9 britannique de technologie durable Gen Phoenix. Parall\u00e8lement, elle inaugure sa premi\u00e8re plateforme de revente aux \u00c9tats-Unis, ReWair, en partenariat avec Archive, marquant ainsi un pas de plus vers ses objectifs de durabilit\u00e9. D&rsquo;ici 2040, Dr. Martens ambitionne qu'\u00e0 terme, 100% de ses produits soient fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux durables et offrent une option de fin de vie respectueuse de l&rsquo;environnement.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">La collection Genix Nappa propose des r\u00e9interpr\u00e9tations de trois mod\u00e8les embl\u00e9matiques de Dr. Martens, dont les bottes 1460 et les chaussures 1461, avec des prix allant de 140 \u00e0 170 livres. Cette initiative s&rsquo;inscrit dans le cadre d&rsquo;une d\u00e9marche plus large de l&rsquo;entreprise visant \u00e0 adopter des mod\u00e8les d&rsquo;affaires circulaires et \u00e0 valoriser les d\u00e9chets comme ressources.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">La plateforme ReWair permet aux clients de proposer leurs produits Dr. Martens us\u00e9s contre un bon de r\u00e9duction, tout en assurant la r\u00e9paration et la restauration des articles avant leur remise en vente.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur Retail Dive (source en anglais) :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.retaildive.com%2Fnews%2Fdoc-martens-resale-platform-recycled-leather-collection%2F711373%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>La marque culte britannique de chaussures Dr. Martens s&rsquo;engage davantage dans la voie de la durabilit\u00e9 avec le lancement d&rsquo;une collection en cuir recycl\u00e9.<\/p>\n","protected":false},"author":17,"featured_media":7471,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7470","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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NOVEMBER 5, 2018: Dr Martens logo on their main shop for Montreal, Quebec. Dr Martens is a British footwear, shoes and apparel company Picture of a sign with the logo on Dr Martens on their main store for Montreal, Quebec, Canada. 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