{"id":7479,"date":"2024-03-28T15:19:16","date_gmt":"2024-03-28T14:19:16","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/e-commerce-les-achats-internationaux-freines-par-les-frais-de-livraison-et-les-retours\/"},"modified":"2026-02-09T12:16:47","modified_gmt":"2026-02-09T11:16:47","slug":"e-commerce-les-achats-internationaux-freines-par-les-frais-de-livraison-et-les-retours","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/e-commerce-les-achats-internationaux-freines-par-les-frais-de-livraison-et-les-retours\/","title":{"rendered":"E-commerce : les achats internationaux frein\u00e9s par les frais de livraison et les retours."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                                            <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-8131\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-8131\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">U<\/span><span style=\"font-weight: 400;\">ne r\u00e9cente \u00e9tude men\u00e9e par Asendia et ESW a mis en \u00e9vidence que, bien que de nombreux consommateurs soient attir\u00e9s par les produits internationaux, les co\u00fbts additionnels incertains et la complexit\u00e9 des retours constituent encore une barri\u00e8re significative pour un quart d&rsquo;entre eux.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Selon le rapport, qui a recueilli les avis de plus de 18 000 personnes r\u00e9parties dans 18 pays, il existe une distinction notable entre les g\u00e9n\u00e9rations. En effet, les consommateurs de la g\u00e9n\u00e9ration Z se montrent plus enclins \u00e0 accepter ces co\u00fbts suppl\u00e9mentaires comparativement aux Baby-boomers.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">En outre, pr\u00e8s de la moiti\u00e9 des participants \u00e0 l&rsquo;enqu\u00eate se disent pr\u00eats \u00e0 payer des frais de retour suppl\u00e9mentaires, ce qui indique une \u00e9volution des attentes des consommateurs envers le commerce international.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;\u00e9tude recommande aux marques de r\u00e9viser et d&rsquo;am\u00e9liorer leur politique de retour afin de renforcer la fid\u00e9lit\u00e9 de leur client\u00e8le internationale. Elle sugg\u00e8re \u00e9galement que la transparence concernant les frais et une politique de retour centr\u00e9e sur le client pourraient \u00eatre d\u00e9terminantes pour attirer et fid\u00e9liser une client\u00e8le mondiale.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur Comarketing News :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fcomarketing-news.fr%2Ffrais-de-livraison-et-retours-bloquent-encore-les-acheteurs-a-linternational%2F%23google_vignette|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Une r\u00e9cente \u00e9tude men\u00e9e par Asendia et ESW a mis en \u00e9vidence que les co\u00fbts additionnels incertains et la complexit\u00e9 des retours constituent une barri\u00e8re.<\/p>\n","protected":false},"author":17,"featured_media":7480,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7479","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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