{"id":7514,"date":"2024-04-05T12:19:30","date_gmt":"2024-04-05T10:19:30","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/amazon-retire-sa-technologie-just-walk-out-de-ses-supermarches\/"},"modified":"2026-02-09T13:13:20","modified_gmt":"2026-02-09T12:13:20","slug":"amazon-retire-sa-technologie-just-walk-out-de-ses-supermarches","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/amazon-retire-sa-technologie-just-walk-out-de-ses-supermarches\/","title":{"rendered":"Amazon retire sa technologie Just Walk Out de ses supermarch\u00e9s."},"content":{"rendered":"

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\n \"Amazon <\/div>\n<\/div>[vc_column_text]<\/p>\n
\u00a9 Amazon<\/h6>\n

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\n\t\t\t[vc_column_text]A<\/span>mazon op\u00e8re un virage strat\u00e9gique en annon\u00e7ant le retrait de sa technologie Just Walk Out<\/a> de l’ensemble de ses supermarch\u00e9s Amazon Fresh aux \u00c9tats-Unis. Salu\u00e9e comme une innovation r\u00e9volutionnaire \u00e0 son lancement, cette technologie permettait aux clients de quitter le magasin sans passer par les traditionnelles \u00e9tapes de paiement \u00e0 la caisse, gr\u00e2ce \u00e0 un syst\u00e8me de vision par ordinateur qui surveillait et enregistrait leurs s\u00e9lections. Toutefois, malgr\u00e9 son ambition, Just Walk Out a fait face \u00e0 des d\u00e9fis consid\u00e9rables, tels que des retards significatifs dans l’envoi des re\u00e7us et des erreurs dans le suivi des commandes.<\/span><\/p>\n

L’initiative soul\u00e8ve \u00e9galement des pr\u00e9occupations \u00e9thiques et de confidentialit\u00e9, notamment suite \u00e0 une plainte d\u00e9pos\u00e9e dans l’\u00c9tat de New York, accusant Amazon de r\u00e9colter des donn\u00e9es biom\u00e9triques sans le consentement explicite des consommateurs. De plus, il a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9 que le processus, pr\u00e9sent\u00e9 comme enti\u00e8rement automatis\u00e9, d\u00e9pendait en r\u00e9alit\u00e9 du travail manuel de milliers d'employ\u00e9s en Inde pour v\u00e9rifier l’exactitude des transactions.<\/span><\/p>\n

Amazon ne tourne cependant pas compl\u00e8tement le dos \u00e0 cette technologie. Les enseignes Amazon Go et certains magasins Amazon Fresh au Royaume-Uni continueront de l’utiliser, et l’entreprise envisage de licencier cette technologie \u00e0 d’autres acteurs du march\u00e9, malgr\u00e9 un accueil mitig\u00e9 jusqu’\u00e0 pr\u00e9sent.<\/span><\/p>\n

En remplacement, Amazon mise sur le Dash Cart, un chariot intelligent qui oblige les utilisateurs \u00e0 scanner leurs achats, marquant un retour \u00e0 une interaction plus traditionnelle, bien que technologiquement assist\u00e9e.\u00a0<\/span><\/p>\n

Cette d\u00e9cision intervient dans un contexte de r\u00e9ajustement strat\u00e9gique pour Amazon, qui tente de s’imposer sur le march\u00e9 tr\u00e8s concurrentiel de la distribution physique, un domaine o\u00f9 des g\u00e9ants comme Walmart dominent. Sous la direction de Tony Hoggett, vice-pr\u00e9sident senior en charge des supermarch\u00e9s depuis 2022, Amazon a d\u00e9j\u00e0 proc\u00e9d\u00e9 \u00e0 la fermeture de plusieurs de ses enseignes physiques, telles que Amazon Style, Books, 4-Star et Pop-up, dans le cadre d’une vaste r\u00e9organisation visant \u00e0 affiner sa strat\u00e9gie dans le secteur.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Amazon op\u00e8re un virage strat\u00e9gique en annon\u00e7ant le retrait de sa technologie Just Walk Out de l’ensemble de ses supermarch\u00e9s Amazon Fresh.<\/p>\n","protected":false},"author":17,"featured_media":7515,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7514","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\nAmazon retire sa technologie Just Walk Out de ses supermarch\u00e9s. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon retire sa technologie Just Walk Out de ses supermarch\u00e9s. - 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