{"id":7555,"date":"2024-04-11T17:43:45","date_gmt":"2024-04-11T15:43:45","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/aliexpress-investit-massivement-pour-conquerir-le-marche-international\/"},"modified":"2026-02-09T13:13:45","modified_gmt":"2026-02-09T12:13:45","slug":"aliexpress-investit-massivement-pour-conquerir-le-marche-international","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/aliexpress-investit-massivement-pour-conquerir-le-marche-international\/","title":{"rendered":"AliExpress investit massivement pour conqu\u00e9rir le march\u00e9 international."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/stock-image-210460670-M-1.jpg\" class=\"attachment-full size-full\" alt=\"Aliexpress\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-1047\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-1047\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">A<\/span><span style=\"font-weight: 400;\">liExpress\u00a0 lance un programme pour stimuler son expansion internationale, proposant 10 milliards de yuans en subventions pour encourager les vendeurs \u00e0 explorer les march\u00e9s \u00e9trangers.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Ce plan vise principalement les commer\u00e7ants de Tmall, son \u00e9quivalent chinois, pour diversifier leur pr\u00e9sence \u00e0 l&rsquo;\u00e9chelle mondiale.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Dans un secteur tr\u00e8s concurrentiel, AliExpress cherche \u00e0 renforcer sa position face \u00e0 des acteurs comme Temu et Shein, et apr\u00e8s une p\u00e9riode de turbulences marqu\u00e9e par de forts enjeux r\u00e9glementaires en Chine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans des propos relay\u00e9s cette semaine par le<\/span><a href=\"https:\/\/siecledigital.fr\/2024\/04\/10\/en-quete-de-nouveaux-marches-aliexpress-incite-ses-vendeurs-a-tenter-laventure-internationale\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Si\u00e8cle Digital<\/span><\/a><span style=\"font-weight: 400;\">, Joe Tsai, cofondateur d&rsquo;Alibaba, estime que cette initiative s&rsquo;inscrit dans une strat\u00e9gie plus large de r\u00e9organisation et de renforcement de l&rsquo;entreprise. En plus de l&rsquo;appui financier, AliExpress offre un support en marketing et b\u00e9n\u00e9ficie de la logistique avanc\u00e9e de Cainiao.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>AliExpress lance un programme pour stimuler son expansion internationale, proposant 10 milliards de yuans en subventions pour encourager les vendeurs \u00e0 explorer les march\u00e9s \u00e9trangers.<\/p>\n","protected":false},"author":17,"featured_media":7556,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7555","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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