{"id":7578,"date":"2024-04-12T15:53:44","date_gmt":"2024-04-12T13:53:44","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/le-secteur-de-lhabillement-enregistre-une-progression-en-magasin-en-mars\/"},"modified":"2026-02-09T13:14:18","modified_gmt":"2026-02-09T12:14:18","slug":"le-secteur-de-lhabillement-enregistre-une-progression-en-magasin-en-mars","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/le-secteur-de-lhabillement-enregistre-une-progression-en-magasin-en-mars\/","title":{"rendered":"Le secteur de l&rsquo;habillement enregistre une progression en magasin en mars."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/stock-image-453049210-M-1.jpg\" class=\"attachment-full size-full\" alt=\"habillement\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-5386\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-5386\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">E<\/span><span style=\"font-weight: 400;\">n mars 2024, le secteur de l&rsquo;habillement a connu une augmentation notable de 3,7% de son chiffre d&rsquo;affaires en magasin, selon les donn\u00e9es du Panel Retail Int. pour <\/span><a href=\"https:\/\/www.alliancecommerce.org\/37-en-magasin-en-mars-mais-une-consommation-qui-reste-fragile\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">l&rsquo;Alliance du Commerce.\u00a0<\/span><\/a><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Une\u00a0 hausse qui tranche tout particuli\u00e8rement quand avec mars 2023, p\u00e9riode particuli\u00e8rement difficile au cours de laquelle le secteur avait \u00e9t\u00e9 grandement impact\u00e9 par les manifestations contre la r\u00e9forme des retraites.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Tomb\u00e9 en mars cette ann\u00e9e, le week-end prolong\u00e9 de P\u00e2ques a contribu\u00e9 \u00e0 cette am\u00e9lioration en stimulant le tourisme et le shopping. N\u00e9anmoins, malgr\u00e9 ce rebond, la tendance g\u00e9n\u00e9rale depuis le d\u00e9but de l&rsquo;ann\u00e9e reste pr\u00e9occupante avec une baisse globale de -2,1% par rapport \u00e0 2023.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Si les commerces de centre-ville et les outlets ont enregistr\u00e9 les plus fortes hausses, le secteur du e-commerce a vu ses ventes baisser de -5% en mars, confirmant une tendance n\u00e9gative depuis le d\u00e9but de l&rsquo;ann\u00e9e. Cette situation r\u00e9v\u00e8le une consommation toujours fragile dans un contexte de reprise incertaine.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>En mars 2024, le secteur de l&rsquo;habillement a connu une augmentation notable de 3,7% de son chiffre d&rsquo;affaires en magasin.<\/p>\n","protected":false},"author":17,"featured_media":7579,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7578","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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