{"id":7590,"date":"2024-04-18T17:32:33","date_gmt":"2024-04-18T15:32:33","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/nrf-2024-entre-i-a-tete-de-gondoles\/"},"modified":"2026-02-09T13:14:20","modified_gmt":"2026-02-09T12:14:20","slug":"nrf-2024-entre-i-a-tete-de-gondoles","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/nrf-2024-entre-i-a-tete-de-gondoles\/","title":{"rendered":"NRF 2024 – Entre I.A & t\u00eate de gondoles"},"content":{"rendered":"

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\n \"NRF <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb41px\u00a0\u00bb][vc_column_text]N<\/span>RF 2024. On\u00a0 y \u00e9tait.<\/p>\n

Le Retail Big Show organis\u00e9 par la NRF \u00e0 New York c’est LE rendez-vous annuel des professionnels du commerce. L’occasion d’y rep\u00e9rer les derni\u00e8res tendances et solutions innovantes du commerce, mais aussi de visiter des concepts new yorkais inspirants.<\/p>\n

L'ann\u00e9e derni\u00e8re, en 2023, notre analyse \u00e9tait sur le resilient retail, capable de s'adapter, et d'absorber les 3C\u00a0 -Crises, Covid, Conflits.<\/p>\n

Et cette ann\u00e9e,\u00a0 il est peu de dire que le grand \u00e9cart \u00e9tait de mise entre les conf\u00e9rences o\u00f9 la part belle \u00e9tait donn\u00e9e \u00e0 l'IA g\u00e9n\u00e9rative – le buzz word 2024 – et ses multiples applications\u2026 et les magasins, o\u00f9 la technologie semble s’effacer pour un retour aux basiques.<\/p>\n

Que retenir de ce foisonnement d'innovations technologiques, quelles start-ups prometteuses suivre, quels magasins – nouveaux ou existants – sont exemplaires et inspirants ?<\/p>\n

Ce sont les questions auxquelles nous allons tenter de r\u00e9pondre dans cet \u00e9pisode.<\/p>\n

Aujourd'hui, j'ai le plaisir de recevoir\u00a0Valerie Piotte<\/b><\/a>, Directrice g\u00e9n\u00e9rale d'Altavia Open Lab, notre Business Unit d\u00e9di\u00e9e \u00e0 l'innovation, et notre \u00e9missaire sp\u00e9ciale lors de cette NRF2024.<\/p>\n

Let's go.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_raw_html]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[\/vc_raw_html]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n \t \n \"Conf\u00e9rences <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t\t\u00c0 propos des Retail Sessions.\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_column_text]Le podcast des \u00ab\u00a0retail addicts\u00a0\u00bb qui veulent rester \u00e0 l'aff\u00fbt des tendances du commerce d'aujourd'hui et de demain. Suivez avec nous les tendances, les \u00e9volutions et les meilleures solutions technologiques.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbTous les podcasts\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#00dd96″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Ften-control.flywheelsites.com%2Fretail-sessions%2F|title:.retail%20sessions|target:_blank\u00a0\u00bb][vc_column_text]H\u00e9berg\u00e9 par Ausha. Visitez\u00a0ausha.co\/politique-de-confidentialite<\/a>\u00a0pour plus d’informations.<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

NRF 2024 : entre des conf\u00e9rences qui font la part belle \u00e0 l’IA et des magasins qui misent sur un retour aux fondamentaux.<\/p>\n","protected":false},"author":17,"featured_media":7591,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[281],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7590","news","type-news","status-publish","has-post-thumbnail","hentry","category-retail-sessions"],"acf":[],"yoast_head":"\nNRF 2024 - Entre I.A & t\u00eate de gondoles - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NRF 2024 - Entre I.A & t\u00eate de gondoles - Altavia\" \/>\n<meta property=\"og:description\" content=\"NRF 2024 : entre des conf\u00e9rences qui font la part belle \u00e0 l'IA et des magasins qui misent sur un retour aux fondamentaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/nrf-2024-entre-i-a-tete-de-gondoles\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T12:14:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/IMG_9580-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/nrf-2024-entre-i-a-tete-de-gondoles\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/nrf-2024-entre-i-a-tete-de-gondoles\\\/\",\"name\":\"NRF 2024 - 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