{"id":7616,"date":"2024-04-22T17:51:04","date_gmt":"2024-04-22T15:51:04","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/e-commerce-en-chine-des-chiffres-sans-commune-mesure\/"},"modified":"2026-02-09T13:15:06","modified_gmt":"2026-02-09T12:15:06","slug":"e-commerce-en-chine-des-chiffres-sans-commune-mesure","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/e-commerce-en-chine-des-chiffres-sans-commune-mesure\/","title":{"rendered":"E-commerce en Chine : des chiffres sans commune mesure."},"content":{"rendered":"

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\n \"E-commerce <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]L<\/span>e rapport\u00a0 \u00ab\u00a0Deep Dive on Social Media, in China in 2024\u00a0\u00bb, d\u00e9voil\u00e9 r\u00e9cemment par l'agence RougeLink et relay\u00e9 par <\/span>Comarketing News<\/span><\/a>, r\u00e9v\u00e8le des donn\u00e9es cl\u00e9s sur le march\u00e9 florissant du e-commerce en Chine. Selon ce rapport, en 2023, le march\u00e9 du e-commerce en Chine a \u00e9t\u00e9 estim\u00e9 \u00e0 3 024 milliards de dollars, surpassant la totalit\u00e9 des march\u00e9s des dix principaux pays, y compris les \u00c9tats-Unis et le Royaume-Uni.<\/span><\/p>\n

Les r\u00e9sultats de l'\u00e9tude mettent en exergue l’importance croissante des villes de niveau inf\u00e9rieur et soulignent que d’ici 2030, la classe moyenne et ais\u00e9e chinoise augmentera de 80 millions de personnes, repr\u00e9sentant alors pr\u00e8s de 40% de la population totale. Cette expansion d\u00e9mographique est vue comme un moteur de r\u00e9silience pour l’\u00e9conomie locale.<\/span><\/p>\n

Par ailleurs, le rapport pointe une tendance notable vers le commerce social, aid\u00e9 par des g\u00e9ants tels que WeChat et Douyin, qui comptent des centaines de millions d'utilisateurs actifs mensuels. En 2023, les transactions via le livestreaming ont atteint 623,29 milliards de dollars, signifiant que le commerce social gagne du terrain chaque ann\u00e9e.<\/span><\/p>\n

Cette \u00e9tude illustre ainsi l’\u00e9volution rapide du paysage e-commerce en Chine, pouss\u00e9 par des facteurs d\u00e9mographiques et technologiques, promettant au secteur un avenir robuste. <\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Le rapport \u00ab\u00a0Deep Dive on Social Media, in China in 2024\u00a0\u00bb r\u00e9v\u00e8le des donn\u00e9es cl\u00e9s sur le march\u00e9 florissant du e-commerce en Chine. <\/p>\n","protected":false},"author":17,"featured_media":7617,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7616","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\nE-commerce en Chine : des chiffres sans commune mesure. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce en Chine : des chiffres sans commune mesure. - 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