{"id":7619,"date":"2024-04-22T18:03:56","date_gmt":"2024-04-22T16:03:56","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/erosion-de-leco-conscience-en-france-une-glissade-sous-la-moyenne-mondiale\/"},"modified":"2026-02-09T13:15:06","modified_gmt":"2026-02-09T12:15:06","slug":"erosion-de-leco-conscience-en-france-une-glissade-sous-la-moyenne-mondiale","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/erosion-de-leco-conscience-en-france-une-glissade-sous-la-moyenne-mondiale\/","title":{"rendered":"\u00c9rosion de l\u2019\u00e9co-conscience en France : une glissade sous la moyenne mondiale."},"content":{"rendered":"

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\n \"\u00c9rosion <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]S<\/span>elon une \u00e9tude r\u00e9cente du Global Voices d’ESW publi\u00e9e cette semaine par Ecommerce Mag<\/a>, l’int\u00e9r\u00eat des Fran\u00e7ais pour les enjeux environnementaux a recul\u00e9 cette ann\u00e9e, avec un indice de durabilit\u00e9 qui s’\u00e9tablit \u00e0 53, en baisse par rapport aux 59 points de 2023, et d\u00e9sormais inf\u00e9rieur \u00e0 la moyenne globale,\u00a0 de 55 points. Cette tendance s’observe malgr\u00e9 un score toujours sup\u00e9rieur \u00e0 ceux des \u00c9tats-Unis (49) et du Royaume-Uni (46).<\/span><\/p>\n

Ce sont surtout les Millennials fran\u00e7ais qui se distinguent par leur conscience \u00e9cologique, se pla\u00e7ant toujours au-dessus des autres g\u00e9n\u00e9rations nationales et de la Gen Z, bien que leur score ait tout de m\u00eame chut\u00e9 de 63 \u00e0 57 points en un an.\u00a0<\/span><\/p>\n

Globalement, le rapport souligne une pr\u00e9occupation croissante pour la durabilit\u00e9 dans les march\u00e9s \u00e9mergents comme l’Inde et les \u00c9mirats Arabes Unis, qui surpassent nettement des nations plus d\u00e9velopp\u00e9es telles que le Japon ou la Suisse. <\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Selon une \u00e9tude r\u00e9cente du Global Voices d’ESW, l’int\u00e9r\u00eat des Fran\u00e7ais pour les enjeux environnementaux a recul\u00e9 cette ann\u00e9e.<\/p>\n","protected":false},"author":17,"featured_media":7620,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7619","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\n\u00c9rosion de l\u2019\u00e9co-conscience en France : une glissade sous la moyenne mondiale. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9rosion de l\u2019\u00e9co-conscience en France : une glissade sous la moyenne mondiale. - Altavia\" \/>\n<meta property=\"og:description\" content=\"Selon une \u00e9tude r\u00e9cente du Global Voices d'ESW, l'int\u00e9r\u00eat des Fran\u00e7ais pour les enjeux environnementaux a recul\u00e9 cette ann\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/erosion-de-leco-conscience-en-france-une-glissade-sous-la-moyenne-mondiale\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T12:15:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/consos-responsabilite-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/erosion-de-leco-conscience-en-france-une-glissade-sous-la-moyenne-mondiale\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/erosion-de-leco-conscience-en-france-une-glissade-sous-la-moyenne-mondiale\\\/\",\"name\":\"\u00c9rosion de l\u2019\u00e9co-conscience en France : une glissade sous la moyenne mondiale. - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/erosion-de-leco-conscience-en-france-une-glissade-sous-la-moyenne-mondiale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/erosion-de-leco-conscience-en-france-une-glissade-sous-la-moyenne-mondiale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/consos-responsabilite-1.jpeg\",\"datePublished\":\"2024-04-22T16:03:56+00:00\",\"dateModified\":\"2026-02-09T12:15:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/erosion-de-leco-conscience-en-france-une-glissade-sous-la-moyenne-mondiale\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/erosion-de-leco-conscience-en-france-une-glissade-sous-la-moyenne-mondiale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/erosion-de-leco-conscience-en-france-une-glissade-sous-la-moyenne-mondiale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/consos-responsabilite-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/consos-responsabilite-1.jpeg\",\"caption\":\"Sustainable consumption. 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