{"id":7681,"date":"2024-05-06T12:24:36","date_gmt":"2024-05-06T10:24:36","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/samsung-renoue-avec-les-champs-elysees-pour-les-jeux-olympiques-2024\/"},"modified":"2026-02-09T13:16:23","modified_gmt":"2026-02-09T12:16:23","slug":"samsung-renoue-avec-les-champs-elysees-pour-les-jeux-olympiques-2024","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/samsung-renoue-avec-les-champs-elysees-pour-les-jeux-olympiques-2024\/","title":{"rendered":"Samsung renoue avec les Champs-\u00c9lys\u00e9es pour les Jeux Olympiques 2024."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/samsung-1.jpeg\" class=\"attachment-full size-full\" alt=\"Samsung\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-5054\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-5054\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">S<\/span><span style=\"font-weight: 400;\">amsung inaugure un nouveau magasin \u00e9ph\u00e9m\u00e8re sur les Champs-\u00c9lys\u00e9es, marquant son retour sur l&rsquo;avenue embl\u00e9matique apr\u00e8s une premi\u00e8re exp\u00e9rience en 2018.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ouvert le 29 avril dernier, \u00e0 l&rsquo;approche des Jeux Olympiques de 2024 \u00e0 Paris, le showroom, con\u00e7u par l&rsquo;architecte Jean Nouvel, vise \u00e0 revitaliser l&rsquo;image de la marque en pleine pression \u00e9conomique, apr\u00e8s une fin d&rsquo;ann\u00e9e 2023 difficile mais un rebond notable ces trois derniers mois.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'inauguration du magasin s'est faite en pr\u00e9sence de Tae-moon Roh, directeur de la division mobilit\u00e9, et de St\u00e9phanie Choi, directrice marketing mondiale, soulignant l&rsquo;importance de cette op\u00e9ration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En pr\u00e9vision des JO, Samsung \u00e9quipera 17 000 athl\u00e8tes olympiques et paralympiques, ainsi que des membres du CIO, avec ses derniers smartphones. La marque vise \u00e9galement \u00e0 s\u00e9duire un jeune public en associant son image \u00e0 des sports modernes tels que le surf, le skateboard et le breakdance et, par l\u00e0 m\u00eame, \u00e0 renforcer son attrait face \u00e0 des concurrents comme Apple.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Samsung inaugure un nouveau magasin \u00e9ph\u00e9m\u00e8re sur les Champs-\u00c9lys\u00e9es, marquant son retour sur l&rsquo;avenue embl\u00e9matique apr\u00e8s une premi\u00e8re exp\u00e9rience en 2018.<\/p>\n","protected":false},"author":17,"featured_media":7682,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7681","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung renoue avec les Champs-\u00c9lys\u00e9es pour les Jeux Olympiques 2024. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung renoue avec les Champs-\u00c9lys\u00e9es pour les Jeux Olympiques 2024. - Altavia\" \/>\n<meta property=\"og:description\" content=\"Samsung inaugure un nouveau magasin \u00e9ph\u00e9m\u00e8re sur les Champs-\u00c9lys\u00e9es, marquant son retour sur l&#039;avenue embl\u00e9matique apr\u00e8s une premi\u00e8re exp\u00e9rience en 2018.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/samsung-renoue-avec-les-champs-elysees-pour-les-jeux-olympiques-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T12:16:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/samsung-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/samsung-renoue-avec-les-champs-elysees-pour-les-jeux-olympiques-2024\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/samsung-renoue-avec-les-champs-elysees-pour-les-jeux-olympiques-2024\\\/\",\"name\":\"Samsung renoue avec les Champs-\u00c9lys\u00e9es pour les Jeux Olympiques 2024. - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/samsung-renoue-avec-les-champs-elysees-pour-les-jeux-olympiques-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/samsung-renoue-avec-les-champs-elysees-pour-les-jeux-olympiques-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/samsung-1.jpeg\",\"datePublished\":\"2024-05-06T10:24:36+00:00\",\"dateModified\":\"2026-02-09T12:16:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/samsung-renoue-avec-les-champs-elysees-pour-les-jeux-olympiques-2024\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/samsung-renoue-avec-les-champs-elysees-pour-les-jeux-olympiques-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/samsung-renoue-avec-les-champs-elysees-pour-les-jeux-olympiques-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/samsung-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/samsung-1.jpeg\",\"caption\":\"Almaty, Kazakhstan - August 17, 2023: Samsung Electronics Store. 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