{"id":7687,"date":"2024-05-06T12:30:43","date_gmt":"2024-05-06T10:30:43","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/face-a-la-menace-de-son-interdiction-aux-etats-unis-tiktok-cherche-a-rassurer-ses-annonceurs\/"},"modified":"2026-02-09T13:16:33","modified_gmt":"2026-02-09T12:16:33","slug":"face-a-la-menace-de-son-interdiction-aux-etats-unis-tiktok-cherche-a-rassurer-ses-annonceurs","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/face-a-la-menace-de-son-interdiction-aux-etats-unis-tiktok-cherche-a-rassurer-ses-annonceurs\/","title":{"rendered":"Face \u00e0 la menace de son interdiction aux \u00c9tats-Unis, TikTok cherche \u00e0 rassurer ses annonceurs."},"content":{"rendered":"

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\n \"TikTok\" <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]A<\/span>lors que TikTok se confronte \u00e0 une potentielle interdiction aux \u00c9tats-Unis, le r\u00e9seau social chinois ne recule pas devant la menace. \u00c0 New York, lors d'une r\u00e9cente conf\u00e9rence d\u00e9di\u00e9e \u00e0 ses annonceurs, TikTok a expos\u00e9 sa strat\u00e9gie de d\u00e9fense face au l\u00e9gislateur am\u00e9ricain, qui exige sa s\u00e9paration de sa maison-m\u00e8re ByteDance, sous peine de prohibition.<\/span><\/p>\n

Blake Chandlee, pr\u00e9sident des solutions commerciales mondiales chez TikTok, a exprim\u00e9 sa gratitude envers les marques pour leur soutien continu et a critiqu\u00e9 la loi, la jugeant anticonstitutionnelle. L’entreprise a annonc\u00e9 qu’elle contesterait cette d\u00e9cision devant les tribunaux, affirmant un engagement ferme \u00e0 d\u00e9fendre ses op\u00e9rations et les int\u00e9r\u00eats de ses partenaires commerciaux.<\/span><\/p>\n

Shou Zi Chew, directeur g\u00e9n\u00e9ral de TikTok, a \u00e9galement r\u00e9affirm\u00e9 la position de la plateforme dans une vid\u00e9o diffus\u00e9e sur X et relay\u00e9e ce jour par <\/span>BFM TV<\/span><\/a>, promettant de <\/span>\u00ab\u00a0continuer \u00e0 se battre pour vos droits dans les tribunaux.\u00a0\u00bb<\/span><\/i> Une communication qui cible directement les annonceurs et qui vise \u00e0 les rassurer quant \u00e0 la stabilit\u00e9 et la p\u00e9rennit\u00e9 de TikTok comme plateforme publicitaire, malgr\u00e9 l’incertitude r\u00e9glementaire.\u00a0<\/span><\/p>\n

Avec plus de 170 millions d’utilisateurs actifs mensuels aux \u00c9tats-Unis et des revenus publicitaires consid\u00e9rables, TikTok mise sur sa capacit\u00e9 \u00e0 maintenir un environnement commercial viable pour ses partenaires.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Alors que TikTok se confronte \u00e0 une potentielle interdiction aux \u00c9tats-Unis, le r\u00e9seau social chinois ne recule pas devant la menace.<\/p>\n","protected":false},"author":17,"featured_media":7688,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7687","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\nFace \u00e0 la menace de son interdiction aux \u00c9tats-Unis, TikTok cherche \u00e0 rassurer ses annonceurs. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Face \u00e0 la menace de son interdiction aux \u00c9tats-Unis, TikTok cherche \u00e0 rassurer ses annonceurs. - 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