{"id":7692,"date":"2024-05-13T11:05:15","date_gmt":"2024-05-13T09:05:15","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/"},"modified":"2026-02-09T13:16:33","modified_gmt":"2026-02-09T12:16:33","slug":"semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/","title":{"rendered":"Semaine du 6 mai 2024 : les infos retail qu&rsquo;il ne fallait pas manquer."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-9215\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-9215\" style=\"padding: 0 50px 0 0\">\n\t\t\t<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/FILM-TROTTI-i2_0560-ret-medium-1.jpeg\" class=\"attachment-full size-full\" alt=\"7 jours au coeur du retail\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">C<\/span>haque semaine, Altavia Watch vous propose un tour d&rsquo;horizon des informations et tendances cl\u00e9s du retail publi\u00e9es par nos confr\u00e8res.<\/p>\n<p>Voici les actus qu&rsquo;il ne fallait pas (non plus) manquer cette semaine :[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_raw_html]%3Ch4%3ELundi%206%20mai%3C%2Fh4%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3E%F0%9F%92%A1%20Les%2010%20id%C3%A9es%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2Fretail%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23retail%3C%2Fa%3E%20et%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2Fexperienceclient%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23experienceclient%3C%2Fa%3E%20de%20la%20semaine%20%3A%20l%26%2339%3BIA%20au%20service%20de%20la%20lutte%20contre%20le%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2Fgaspillage%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23gaspillage%3C%2Fa%3E%20chez%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FWalmart%3Fref_src%3Dtwsrc%255Etfw%22%3E%40Walmart%3C%2Fa%3E%2C%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FStarbucks%3Fref_src%3Dtwsrc%255Etfw%22%3E%40Starbucks%3C%2Fa%3E%20victime%20de%20son%20succ%C3%A8s%20de%20ses%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2Fcommandes%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23commandes%3C%2Fa%3E%20mobiles%2C%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FSHEIN_Official%3Fref_src%3Dtwsrc%255Etfw%22%3E%40SHEIN_Official%3C%2Fa%3E%20fait%20la%20promotion%20de%20sa%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2Fmarketplace%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23marketplace%3C%2Fa%3E%E2%80%A6%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FpcyiapGRBW%22%3Ehttps%3A%2F%2Ft.co%2FpcyiapGRBW%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FMkAgiVUgxu%22%3Epic.twitter.com%2FMkAgiVUgxu%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20Ecommercemag.fr%20%28%40Ecommercemag_fr%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FEcommercemag_fr%2Fstatus%2F1787397748850856391%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%206%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3EThread%20des%20meilleurs%20coups%20marketing%20de%20Heinz%20%3A%20le%20roi%20du%20ketchup%20et%20des%20id%C3%A9es%20loufoques.%20Des%20tomates%20et%20des%20id%C3%A9es%20%F0%9F%8D%85%3Cbr%3E%3Cbr%3E1.%20En%202019%2C%20la%20marque%20a%20retourn%C3%A9%20l%E2%80%99%C3%A9tiquette%20de%20ses%20bouteilles%20pour%20montrer%20la%20meilleure%20inclinaison%20%C3%A0%20adopter%20pour%20optimiser%20son%20utilisation.%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FpEIMnPAwCv%22%3Epic.twitter.com%2FpEIMnPAwCv%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20Creapills%20%F0%9F%92%8A%20%28%40creapills%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fcreapills%2Fstatus%2F1787451102557810983%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%206%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3E%F0%9F%9B%92%20Selon%20un%20arr%C3%AAt%C3%A9%20publi%C3%A9%20au%20Journal%20officiel%20le%204%20mai%2C%20les%20grandes%20surfaces%20auront%20l%E2%80%99obligation%2C%20d%C3%A8s%20cet%20%C3%A9t%C3%A9%2C%20d%E2%80%99alerter%20en%20rayon%20les%20consommateurs%20sur%20la%20shrinkflation%20pratiqu%C3%A9e%20par%20les%20marques.%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FWEyZ5OB4QY%22%3Ehttps%3A%2F%2Ft.co%2FWEyZ5OB4QY%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20Strategies%20%28%40Strategies%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FStrategies%2Fstatus%2F1787437522299097396%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%206%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Ch4%3EMardi%207%20mai%3C%2Fh4%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3E%F0%9F%87%AB%F0%9F%87%B7%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2FMadeInFrance%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23MadeInFrance%3C%2Fa%3E%2C%20une%20mention%20qui%20donne%20envie%20aux%20shoppers%20de%20choisir%20un%20produit%20plut%C3%B4t%20qu%E2%80%99un%20autre%20%21%3Cbr%3E%3Cbr%3EL%26%2339%3Bexemple%20d%26%2339%3BAdopt%E2%80%8B%20illustre%20cette%20tendance%2C%20en%20ayant%20remport%C3%A9%20un%20franc%20succ%C3%A8s%20sur%20le%20march%C3%A9%20des%20parfums%20gr%C3%A2ce%20%C3%A0%20leurs%20produits%20locaux%20et%20abordables.%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2FWorldpanelFR%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23WorldpanelFR%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2FKantar%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23Kantar%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FbSKS01ek35%22%3Epic.twitter.com%2FbSKS01ek35%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20Ga%C3%ABlle%20Le%20Floch%20%28%40GaelleLefloch%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FGaelleLefloch%2Fstatus%2F1787829737982763469%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%207%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3EContr%C3%B4le%20technique%3A%20un%20premier%20bilan%20%26quot%3Bcatastrophique%26quot%3B%20pour%20les%20voitures%20sans%20permis%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FoLnEtOtbJK%22%3Ehttps%3A%2F%2Ft.co%2FoLnEtOtbJK%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FsaZVP5cK7T%22%3Epic.twitter.com%2FsaZVP5cK7T%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20BFM%20Business%20%28%40bfmbusiness%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fbfmbusiness%2Fstatus%2F1787817488295596503%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%207%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3EFaillites%20ou%20succ%C3%A8s%20insolents%3A%20les%20deux%20visages%20du%20pr%C3%AAt-%C3%A0-porter%20en%20France%20.%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2Fugglx8NVc7%22%3Ehttps%3A%2F%2Ft.co%2Fugglx8NVc7%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20FashionUnited%20France%20%28%40FashionUnitedFR%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FFashionUnitedFR%2Fstatus%2F1787808472181964991%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%207%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3EDole%2C%20un%20laboratoire%20du%20vrac%20pour%20Intermarch%C3%A9%3Cbr%3E%E2%9E%A1%EF%B8%8F%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2Fb6CmFBSCmU%22%3Ehttps%3A%2F%2Ft.co%2Fb6CmFBSCmU%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2Fc4FU7N9prb%22%3Epic.twitter.com%2Fc4FU7N9prb%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20LSA%20Commerce%20%26amp%3B%20Conso%20%28%40LSAconsommation%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FLSAconsommation%2Fstatus%2F1787731718570467783%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%207%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Ch4%3EMercredi%208%20mai%3C%2Fh4%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3E%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2FActudesValeurs%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23ActudesValeurs%3C%2Fa%3E%20Carrefour%20a%20renou%C3%A9%20avec%20les%20b%C3%A9n%C3%A9fices%20au%20Br%C3%A9sil%20au%20premier%20trimestre%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FYbrdBjr5Qm%22%3Ehttps%3A%2F%2Ft.co%2FYbrdBjr5Qm%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FSCBaun57Gq%22%3Epic.twitter.com%2FSCBaun57Gq%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20Fabien%20Pr%C3%A9vots%20%28%40fabienprevots%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Ffabienprevots%2Fstatus%2F1788102934745780379%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%208%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Ch4%3EJeudi%209%20mai%3C%2Fh4%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3ELa%20plus%20haute%20juridiction%20administrative%20vient%20de%20rejeter%20la%20requ%C3%AAte%20de%20l%26%2339%3Bentreprise%20Getir%20%3A%20les%20%C2%AB%20dark%20stores%20%C2%BB%20sont%20bien%20des%20entrep%C3%B4ts%2C%20le%20Conseil%20d%26%2339%3BEtat%20donne%20raison%20au%20gouvernement%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FLLQkllwXCi%22%3Ehttps%3A%2F%2Ft.co%2FLLQkllwXCi%3C%2Fa%3E%20via%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FLaTribune%3Fref_src%3Dtwsrc%255Etfw%22%3E%40latribune%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20Dominique%20Crepy%20%28%40DomC_Twitt%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FDomC_Twitt%2Fstatus%2F1788575959454552293%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%209%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3EBiscuits%2C%20barres%20chocolat%C3%A9es%2C%20fromages%E2%80%A6%20les%20prix%20de%20certains%20produits%20flambent%20%C3%A0%20nouveau%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FmuxhQRRDOg%22%3Ehttps%3A%2F%2Ft.co%2FmuxhQRRDOg%3C%2Fa%3E%20via%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fle_Parisien%3Fref_src%3Dtwsrc%255Etfw%22%3E%40le_Parisien%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20cdesplaces%20%28%40cdesplaces%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fcdesplaces%2Fstatus%2F1788563157650207172%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%209%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3EH%26amp%3BM%20entame%20la%20r%C3%A9novation%20de%20ses%20magasins%3Cbr%3EAlors%20que%20la%20tendance%20est%20plut%C3%B4t%20%C3%A0%20la%20fermeture%20de%20magasins%2C%20H%26amp%3BM%20en%20ouvre%20un%20dans%20le%20centre%20commercial%20de%20Westfield%20%C3%A0%20Parly%202%20avec%20son%20tout%20nouveau%20concept%3Cbr%3E%3Cbr%3E%F0%9F%8E%99%EF%B8%8F%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fevajcqt%3Fref_src%3Dtwsrc%255Etfw%22%3E%40evajcqt%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FNrEJC4jrgw%22%3Epic.twitter.com%2FNrEJC4jrgw%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20BFM%20Business%20%28%40bfmbusiness%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fbfmbusiness%2Fstatus%2F1788456975199576211%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%209%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Ch4%3EVendredi%2010%20mai%3C%2Fh4%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3EZeeman%2C%20l%E2%80%99autre%20enseigne%20n%C3%A9erlandaise%20discount%20qui%20cartonne%3Cbr%3E%3Cbr%3E%E2%9E%A1%EF%B8%8F%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FDnwsm4yDH9%22%3Ehttps%3A%2F%2Ft.co%2FDnwsm4yDH9%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FfXXy6tyldd%22%3Epic.twitter.com%2FfXXy6tyldd%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20Le%20Parisien%20%28%40le_Parisien%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fle_Parisien%2Fstatus%2F1788838589138174019%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%2010%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E%0A%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22fr%22%20dir%3D%22ltr%22%3E%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2FRetail%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23Retail%3C%2Fa%3E%20%F0%9F%9B%8D%EF%B8%8FLa%20f%C3%A9d%C3%A9ration%20du%20commerce%20sp%C3%A9cialis%C3%A9%20et%20ses%20300%20enseignes%20actent%20la%20fin%20de%20la%20consommation%20de%20masse%2C%20la%20concurrence%20de%20l%26%2339%3Be-commerce.%20%3Cbr%3EIls%20veulent%20d%C3%A9sormais%20travailler%20leur%20%C2%AB%20d%C3%A9sirabilit%C3%A9%20%C2%BB%20et%20redonner%20envie%20d%26%2339%3Baller%20en%20magasins%3Cbr%3E%3Cbr%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FlX93LFJt0f%22%3Ehttps%3A%2F%2Ft.co%2FlX93LFJt0f%3C%2Fa%3E%20via%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FLesEchos%3Fref_src%3Dtwsrc%255Etfw%22%3E%40LesEchos%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2F43FJJznCWC%22%3Epic.twitter.com%2F43FJJznCWC%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20J%C3%A9r%C3%B4me%20MONANGE%20%EE%A8%80%20%28%40JeromeMONANGE%29%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FJeromeMONANGE%2Fstatus%2F1788841441642377444%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%2010%2C%202024%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E%0A%3Cbr%3E[\/vc_raw_html]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Les infos retail de la semaine : Les meilleurs coups marketing de Heinz, l&rsquo;arr\u00eat\u00e9 officiel du 4 mai concernant la shrinkflation, le pr\u00eat-\u00e0-porter en France entre succ\u00e8s et faillites&#8230;<\/p>\n","protected":false},"author":17,"featured_media":6914,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[274],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7692","news","type-news","status-publish","has-post-thumbnail","hentry","category-la-semaine-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Semaine du 6 mai 2024 : les infos retail qu&#039;il ne fallait pas manquer. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semaine du 6 mai 2024 : les infos retail qu&#039;il ne fallait pas manquer. - Altavia\" \/>\n<meta property=\"og:description\" content=\"Les infos retail de la semaine : Les meilleurs coups marketing de Heinz, l&#039;arr\u00eat\u00e9 officiel du 4 mai concernant la shrinkflation, le pr\u00eat-\u00e0-porter en France entre succ\u00e8s et faillites...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T12:16:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/FILM-TROTTI-i2_0560-ret-medium-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\\\/\",\"name\":\"Semaine du 6 mai 2024 : les infos retail qu'il ne fallait pas manquer. - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/FILM-TROTTI-i2_0560-ret-medium-1.jpeg\",\"datePublished\":\"2024-05-13T09:05:15+00:00\",\"dateModified\":\"2026-02-09T12:16:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/FILM-TROTTI-i2_0560-ret-medium-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/FILM-TROTTI-i2_0560-ret-medium-1.jpeg\",\"caption\":\"7 jours au coeur du retail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/altavia-group.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"http:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Semaine du 6 mai 2024 : les infos retail qu&rsquo;il ne fallait pas manquer.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"name\":\"Altavia\",\"description\":\"Let\u2019s unlock our imagination.\",\"publisher\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/altavia-group.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\",\"name\":\"Altavia\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"width\":512,\"height\":512,\"caption\":\"Altavia\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Semaine du 6 mai 2024 : les infos retail qu'il ne fallait pas manquer. - Altavia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Semaine du 6 mai 2024 : les infos retail qu'il ne fallait pas manquer. - Altavia","og_description":"Les infos retail de la semaine : Les meilleurs coups marketing de Heinz, l'arr\u00eat\u00e9 officiel du 4 mai concernant la shrinkflation, le pr\u00eat-\u00e0-porter en France entre succ\u00e8s et faillites...","og_url":"https:\/\/altavia-group.com\/fr\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/","og_site_name":"Altavia","article_modified_time":"2026-02-09T12:16:33+00:00","og_image":[{"url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/FILM-TROTTI-i2_0560-ret-medium-1.jpeg","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/altavia-group.com\/fr\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/","url":"https:\/\/altavia-group.com\/fr\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/","name":"Semaine du 6 mai 2024 : les infos retail qu'il ne fallait pas manquer. - Altavia","isPartOf":{"@id":"https:\/\/altavia-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/altavia-group.com\/fr\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/#primaryimage"},"image":{"@id":"https:\/\/altavia-group.com\/fr\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/#primaryimage"},"thumbnailUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/FILM-TROTTI-i2_0560-ret-medium-1.jpeg","datePublished":"2024-05-13T09:05:15+00:00","dateModified":"2026-02-09T12:16:33+00:00","breadcrumb":{"@id":"https:\/\/altavia-group.com\/fr\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altavia-group.com\/fr\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/fr\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/#primaryimage","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/FILM-TROTTI-i2_0560-ret-medium-1.jpeg","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/FILM-TROTTI-i2_0560-ret-medium-1.jpeg","caption":"7 jours au coeur du retail"},{"@type":"BreadcrumbList","@id":"https:\/\/altavia-group.com\/fr\/news\/semaine-du-6-mai-2024-les-infos-retail-quil-ne-fallait-pas-manquer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/altavia-group.com\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"http:\/\/altavia-group.com\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Semaine du 6 mai 2024 : les infos retail qu&rsquo;il ne fallait pas manquer."}]},{"@type":"WebSite","@id":"https:\/\/altavia-group.com\/#website","url":"https:\/\/altavia-group.com\/","name":"Altavia","description":"Let\u2019s unlock our imagination.","publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altavia-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/altavia-group.com\/#organization","name":"Altavia","url":"https:\/\/altavia-group.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","width":512,"height":512,"caption":"Altavia"},"image":{"@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/comments?post=7692"}],"version-history":[{"count":0,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media\/6914"}],"wp:attachment":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media?parent=7692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/categories?post=7692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/tags?post=7692"},{"taxonomy":"news-type-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-type-taxonomy?post=7692"},{"taxonomy":"news-topic-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-topic-taxonomy?post=7692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}