{"id":7706,"date":"2024-05-07T10:36:08","date_gmt":"2024-05-07T08:36:08","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/au-royaume-uni-tesco-enrichit-son-programme-clubcard-a-laide-de-lia\/"},"modified":"2026-02-09T13:16:46","modified_gmt":"2026-02-09T12:16:46","slug":"au-royaume-uni-tesco-enrichit-son-programme-clubcard-a-laide-de-lia","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/au-royaume-uni-tesco-enrichit-son-programme-clubcard-a-laide-de-lia\/","title":{"rendered":"Au Royaume-Uni, Tesco enrichit son programme Clubcard \u00e0 l\u2019aide de l\u2019IA."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   edgtf-image-behavior-lightbox\">\n    <div class=\"edgtf-si-inner\" >\n                    <a itemprop=\"image\" href=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/Tesco-metro-manchester-1.jpeg\" data-rel=\"prettyPhoto[si_pretty_photo]\" title=\"Tesco\">\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/Tesco-metro-manchester-1.jpeg\" class=\"attachment-full size-full\" alt=\"Tesco\" \/>                                <\/a>\n            <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\"><span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">\u00c0<\/span>\u00a0compter du 20 mai prochain, et ce pour une p\u00e9riode de six semaines, le g\u00e9ant britannique de la grande distribution Tesco va d\u00e9ployer une solution bas\u00e9e sur l'intelligence artificielle pour enrichir son programme de fid\u00e9lit\u00e9 Clubcard, promettant une exp\u00e9rience d&rsquo;achat encore plus avantageuse pour pr\u00e8s de trois millions de ses membres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans ce cadre et en collaboration avec EagleAI, Tesco va proposer \u00e0 ses clients des d\u00e9fis d&rsquo;achats personnalis\u00e9s. Les titulaires de la Clubcard auront ainsi\u00a0 le choix entre 20 d\u00e9fis comme, par exemple, d\u00e9penser 20 \u00a3 en produits pour barbecue ou 10 \u00a3 en repas v\u00e9g\u00e9tariens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les participants pourront s\u00e9lectionner et r\u00e9aliser au choix 10 d\u00e9fis parmi les op\u00e9rations propos\u00e9es, accumulant jusqu&rsquo;\u00e0 50 \u00a3 en points Clubcard. Ces points pourront \u00eatre doubl\u00e9s \u00e0 100 \u00a3 lorsqu&rsquo;ils seront utilis\u00e9s chez les partenaires de r\u00e9compenses de Tesco.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette d\u00e9marche s&rsquo;inscrit dans la continuit\u00e9 du succ\u00e8s remport\u00e9 par l'op\u00e9ration men\u00e9e par Tesco il y a un an, qui avait permis la distribution de 289 millions de coupons personnalis\u00e9s boostant, par la m\u00eame, l'engagement et la fid\u00e9lit\u00e9 de ses clients.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb57px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Tesco va d\u00e9ployer une solution bas\u00e9e sur l\u2019intelligence artificielle pour enrichir son programme de fid\u00e9lit\u00e9 Clubcard, promettant une exp\u00e9rience d&rsquo;achat encore plus avantageuse.<\/p>\n","protected":false},"author":17,"featured_media":7707,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[272],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7706","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail","tag-ia-et-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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