{"id":7725,"date":"2024-05-21T15:35:13","date_gmt":"2024-05-21T13:35:13","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/5-choses-a-savoir-sur-getinside-la-premiere-place-de-marche-de-retail-media\/"},"modified":"2026-02-09T13:17:13","modified_gmt":"2026-02-09T12:17:13","slug":"5-choses-a-savoir-sur-getinside-la-premiere-place-de-marche-de-retail-media","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/5-choses-a-savoir-sur-getinside-la-premiere-place-de-marche-de-retail-media\/","title":{"rendered":"5 choses \u00e0 savoir sur getinside, la premi\u00e8re place de march\u00e9 de Retail Media."},"content":{"rendered":"

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\n \"getinside\" <\/div>\n<\/div>[vc_column_text]<\/p>\n
Maxime Garrigues
\n\u00a9 getinside<\/h6>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

P<\/span>lus de 2 milliards de colis ont \u00e9t\u00e9 envoy\u00e9s en France en 2022. A l'\u00e9chelle europ\u00e9enne, les pr\u00e9visions \u00e9valuent \u00e0 25 milliards d'envois d'ici quelques ann\u00e9es. Fond\u00e9e \u00e0 la fin de l'ann\u00e9e 2022 par Maxime Garrigues, la start-up toulousaine getinside<\/a> a la bonne id\u00e9e de reconsid\u00e9rer le colis, dont le taux d'ouverture est de 100%, comme un formidable m\u00e9dia.<\/h4>\n

\u00a0<\/p>\n

Avec getinside, les ecommer\u00e7ants peuvent d\u00e9sormais mon\u00e9tiser leur inventaire de colis en les vendant \u00e0 des annonceurs.<\/b><\/h3>\n

\u00a0<\/p>\n

La solution getinside, premi\u00e8re place de march\u00e9 d'audience d'ecommer\u00e7ants, permet la rencontre entre l'offre, l'audience des ecommer\u00e7ants, et la demande, les annonceurs \/agences m\u00e9dias, d\u00e9sireux de d\u00e9livrer des exp\u00e9riences publicitaires \u00e0 l'int\u00e9rieur de leurs colis. \u00ab\u00a0<\/span>getinside, est le Google Ads des colis\u00a0\u00bb <\/span><\/i>r\u00e9sume Maxime Garrigues.<\/span><\/p>\n

\u00a0<\/p>\n

getinside s'ins\u00e8re ainsi sur le march\u00e9 du Retail Media, dont le chiffre d'affaires a d\u00e9pass\u00e9 1,1 milliard en 2023, soit\u00a012\u00a0% du march\u00e9 publicitaire num\u00e9rique hexagonal.\u00a0 \u00ab\u00a0<\/span>30% \u00e0 40 % de croissance sont attendus chaque ann\u00e9e<\/span><\/i>, annonce Maxime Garrigues. <\/span>Les co\u00fbts d'acquisition sont en effet devenus si \u00e9lev\u00e9s que pour annoncer et recruter de nouveaux clients, l'audience des ecommer\u00e7ants apparait comme \u00e9tant beaucoup plus accessible, pour une efficacit\u00e9 prouv\u00e9e\u00a0\u00bb.<\/span><\/i><\/p>\n

\u00a0<\/p>\n

getinside a r\u00e9cemment sign\u00e9 un partenariat avec le Groupe La Poste.<\/b><\/h3>\n

\u00a0<\/p>\n

La Poste solution Business et getinside proposent depuis peu une nouvelle offre, int\u00e9gr\u00e9e \u00e0 la solution Inside Home (<\/span>INH<\/span><\/a>), \u00e0 destination des annonceurs. \u00ab\u00a0L’audience des colis des e-commer\u00e7ants est un levier du Retail Media, rappelle Poste solution Business. Une insertion publicitaire dans un colis, \u00e9galement connue sous le nom d’asile colis, offre aux annonceurs la possibilit\u00e9 de diversifier leurs canaux d’acquisition et de recruter de nouveaux clients et cela directement au domicile de leurs consommateurs cibles\u00a0\u00bb.<\/span><\/p>\n

Le partenariat concerne \u00e9galement la marque Colissimo, premier op\u00e9rateur de colis en France. \u00ab\u00a0<\/span>Les ecommer\u00e7ants se voient proposer la mon\u00e9tisation de l'audience de leurs colis via notre plateforme<\/span><\/i>, pr\u00e9cise Maxime Garrigues. <\/span>Colissimo est devenu prescripteur de la solution getinside\u00a0!\u00a0<\/span><\/i>\u00bb.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]

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\n \"getinside\" <\/div>\n<\/div>[vc_column_text]<\/p>\n
\u00a9 getinside<\/h6>\n

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Le Prix de la Communaut\u00e9 au One to One Monaco a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 getinside.<\/b><\/h3>\n

\u00a0<\/p>\n

\u00ab\u00a0<\/span>Nous avons \u00e9t\u00e9 assez surpris de recevoir ce prix<\/span><\/i>, confie Maxime Garrigues. <\/span>Quand on d\u00e9crit le concept getinside, il n'y a aucun des mots incontournables du moment comme \u00ab\u00a0blockchain\u00a0\u00bb ou \u00ab\u00a0IA\u00a0\u00bb et c'est justement notre force\u00a0: proposer un business compr\u00e9hensible par tous et \u00e0 la valeur imm\u00e9diate. Notre solution a \u00e9t\u00e9 tr\u00e8s bien comprise au One to One et le Prix a d'autant plus de valeur qu'il a \u00e9t\u00e9 d\u00e9cern\u00e9 par la Communaut\u00e9 des ecommer\u00e7ants participant au salon<\/span><\/i>.\u00a0\u00bb\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

getinside pr\u00e9pare actuellement une lev\u00e9e de fonds en seed.<\/b><\/h3>\n

\u00a0<\/p>\n

Financ\u00e9 il y a deux ans<\/span> gr\u00e2ce \u00e0 une\u00a0lev\u00e9e de fonds\u00a0en pr\u00e9-seed de 900 000 euros, getinside passe \u00e0 la vitesse sup\u00e9rieure, fort de ses bons r\u00e9sultats financiers et apr\u00e8s avoir prouv\u00e9 que son business \u00e9tait rentable.<\/span><\/p>\n

\u00a0<\/p>\n

getinside permet \u00e0 beaucoup d'acteurs de remplacer les catalogues papier.<\/b><\/h3>\n

\u00a0<\/p>\n

Un nombre croissant d'enseignes renoncent aux prospectus et catalogues papier, engag\u00e9es dans une d\u00e9marche de pr\u00e9servation de l'environnement et de r\u00e9duction des co\u00fbts. Mais comment continuer \u00e0 promouvoir les marques avec qui des op\u00e9rations de collaboration \u00e9taient r\u00e9guli\u00e8rement mises en place\u00a0? C'est l\u00e0 que getinside intervient en leur permettant de vendre l'int\u00e9rieur des colis et l'audience en Retail Media. Sachant que la start-up cible, non pas l'adresse, mais le comportement d'achat. \u00ab\u00a0<\/span>Or les colis distribu\u00e9s \u00e0 domicile b\u00e9n\u00e9ficient de 100% de taux d'ouverture, dans un moment d'hyper attention. C'est un levier m\u00e9dia tr\u00e8s performant !<\/span><\/i>\u00a0\u00bb conclut Maxime Garrigues. <\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1698141672070{background-color: #f1dce2 !important;}\u00a0\u00bb]

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La solution getinside, premi\u00e8re place de march\u00e9 d\u2019audience d\u2019ecommer\u00e7ants, permet la rencontre entre l\u2019offre et la demande.<\/p>\n","protected":false},"author":17,"featured_media":7726,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[280],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7725","news","type-news","status-publish","has-post-thumbnail","hentry","category-retailtech-for-humans"],"acf":[],"yoast_head":"\n5 choses \u00e0 savoir sur getinside, la premi\u00e8re place de march\u00e9 de Retail Media. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 choses \u00e0 savoir sur getinside, la premi\u00e8re place de march\u00e9 de Retail Media. - 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