{"id":7744,"date":"2024-05-27T12:08:30","date_gmt":"2024-05-27T10:08:30","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/"},"modified":"2026-02-09T13:17:26","modified_gmt":"2026-02-09T12:17:26","slug":"chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/","title":{"rendered":"Chine : LVMH renforce son partenariat avec Alibaba sur le cloud et l\u2019IA."},"content":{"rendered":"

[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]

\n
\n \n \"Chine <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]L<\/span>VMH a annonc\u00e9 la semaine derni\u00e8re l’extension de son partenariat strat\u00e9gique avec Alibaba pour cinq ann\u00e9es suppl\u00e9mentaires. Initialement nou\u00e9e en 2019, cette collaboration vise \u00e0 r\u00e9pondre aux besoins sp\u00e9cifiques des consommateurs chinois dans le secteur du luxe en utilisant les technologies du cloud et de l’intelligence artificielle.<\/span><\/p>\n

Pr\u00e9sent en Chine continentale et en Asie du Sud-Est avec plus de 30 maisons, LVMH exploite les technologies d’Alibaba Cloud pour innover dans la logistique et le retail. Le groupe de luxe utilise notamment la plateforme Tmall Luxury Pavilion d’Alibaba pour offrir des exp\u00e9riences haut de gamme telles que l’affichage de produits en 3D, l’essayage virtuel et le livestreaming.<\/span><\/p>\n

Eddie Wu, directeur g\u00e9n\u00e9ral du groupe Alibaba, a exprim\u00e9 sa satisfaction dans un <\/span>communiqu\u00e9<\/span><\/a> : <\/span>\"Gr\u00e2ce \u00e0 nos technologies de renomm\u00e9e mondiale, en mati\u00e8re de cloud computing et d'IA, Alibaba est heureux de contribuer \u00e0 transformer l'exp\u00e9rience d'achat haut de gamme avec un leader du secteur comme LVMH. Ce partenariat global va continuer \u00e0 \u00e9lever l'exp\u00e9rience en ligne pour les clients de LVMH dans le monde entier, y compris pour les consommateurs install\u00e9s en Chine \u00e0 travers le site Tmall. Nous sommes impatients de poursuivre ce partenariat solide et ce voyage d'innovation avec LVMH.\"<\/span><\/i><\/p>\n

Cette coop\u00e9ration technologique permettra \u00e0 LVMH d’am\u00e9liorer ses op\u00e9rations commerciales, sa supply chain, et de mieux conna\u00eetre ses clients sur le march\u00e9 chinois.\u00a0<\/span><\/p>\n

LVMH a d\u00e9j\u00e0 commenc\u00e9 \u00e0 int\u00e9grer les capacit\u00e9s d'intelligence artificielle g\u00e9n\u00e9rative d'Alibaba Cloud, notamment le mod\u00e8le Qwen et la plateforme Model Studio, ouvrant la voie \u00e0 la cr\u00e9ation de nouvelles applications et services pour son offre de produits haut de gamme.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb57px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]

\n\t
\n\t\t\t\t\t

\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

LVMH a annonc\u00e9 la semaine derni\u00e8re l’extension de son partenariat strat\u00e9gique avec Alibaba pour cinq ann\u00e9es suppl\u00e9mentaires.<\/p>\n","protected":false},"author":17,"featured_media":7745,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7744","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail"],"acf":[],"yoast_head":"\nChine : LVMH renforce son partenariat avec Alibaba sur le cloud et l\u2019IA. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chine : LVMH renforce son partenariat avec Alibaba sur le cloud et l\u2019IA. - Altavia\" \/>\n<meta property=\"og:description\" content=\"LVMH a annonc\u00e9 la semaine derni\u00e8re l'extension de son partenariat strat\u00e9gique avec Alibaba pour cinq ann\u00e9es suppl\u00e9mentaires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T12:17:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/lvmh-sac-vuitton-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\\\/\",\"name\":\"Chine : LVMH renforce son partenariat avec Alibaba sur le cloud et l\u2019IA. - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/lvmh-sac-vuitton-1.jpeg\",\"datePublished\":\"2024-05-27T10:08:30+00:00\",\"dateModified\":\"2026-02-09T12:17:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/lvmh-sac-vuitton-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/lvmh-sac-vuitton-1.jpeg\",\"caption\":\"PARIS, FRANCE - DEC 23, 2017: Luxury Louis Vuitton handbag made from exclusive leather on sale during winter Christmas holidays in Paris, France and golden LV logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Chine : LVMH renforce son partenariat avec Alibaba sur le cloud et l\u2019IA.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"name\":\"Altavia\",\"description\":\"Let\u2019s unlock our imagination.\",\"publisher\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/altavia-group.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\",\"name\":\"Altavia\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"contentUrl\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"width\":512,\"height\":512,\"caption\":\"Altavia\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chine : LVMH renforce son partenariat avec Alibaba sur le cloud et l\u2019IA. - Altavia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Chine : LVMH renforce son partenariat avec Alibaba sur le cloud et l\u2019IA. - Altavia","og_description":"LVMH a annonc\u00e9 la semaine derni\u00e8re l'extension de son partenariat strat\u00e9gique avec Alibaba pour cinq ann\u00e9es suppl\u00e9mentaires.","og_url":"https:\/\/altavia-group.com\/fr\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/","og_site_name":"Altavia","article_modified_time":"2026-02-09T12:17:26+00:00","og_image":[{"url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/lvmh-sac-vuitton-1.jpeg","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/altavia-group.com\/fr\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/","url":"https:\/\/altavia-group.com\/fr\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/","name":"Chine : LVMH renforce son partenariat avec Alibaba sur le cloud et l\u2019IA. - Altavia","isPartOf":{"@id":"https:\/\/altavia-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/altavia-group.com\/fr\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/#primaryimage"},"image":{"@id":"https:\/\/altavia-group.com\/fr\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/#primaryimage"},"thumbnailUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/lvmh-sac-vuitton-1.jpeg","datePublished":"2024-05-27T10:08:30+00:00","dateModified":"2026-02-09T12:17:26+00:00","breadcrumb":{"@id":"https:\/\/altavia-group.com\/fr\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altavia-group.com\/fr\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/fr\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/#primaryimage","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/lvmh-sac-vuitton-1.jpeg","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/lvmh-sac-vuitton-1.jpeg","caption":"PARIS, FRANCE - DEC 23, 2017: Luxury Louis Vuitton handbag made from exclusive leather on sale during winter Christmas holidays in Paris, France and golden LV logo"},{"@type":"BreadcrumbList","@id":"https:\/\/altavia-group.com\/fr\/news\/chine-lvmh-renforce-son-partenariat-avec-alibaba-sur-le-cloud-et-lia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/altavia-group.com\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/altavia-group.com\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Chine : LVMH renforce son partenariat avec Alibaba sur le cloud et l\u2019IA."}]},{"@type":"WebSite","@id":"https:\/\/altavia-group.com\/#website","url":"https:\/\/altavia-group.com\/","name":"Altavia","description":"Let\u2019s unlock our imagination.","publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altavia-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/altavia-group.com\/#organization","name":"Altavia","url":"https:\/\/altavia-group.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/","url":"http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","contentUrl":"http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","width":512,"height":512,"caption":"Altavia"},"image":{"@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/comments?post=7744"}],"version-history":[{"count":0,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news\/7744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media\/7745"}],"wp:attachment":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media?parent=7744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/categories?post=7744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/tags?post=7744"},{"taxonomy":"news-type-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-type-taxonomy?post=7744"},{"taxonomy":"news-topic-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/news-topic-taxonomy?post=7744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}