{"id":7764,"date":"2024-05-30T14:37:55","date_gmt":"2024-05-30T12:37:55","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/relance-de-mitsubishi-aux-etats-unis-allier-expansion-et-innovation\/"},"modified":"2026-02-09T13:17:36","modified_gmt":"2026-02-09T12:17:36","slug":"relance-de-mitsubishi-aux-etats-unis-allier-expansion-et-innovation","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/relance-de-mitsubishi-aux-etats-unis-allier-expansion-et-innovation\/","title":{"rendered":"Relance de Mitsubishi aux \u00c9tats-Unis : allier expansion et innovation."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/mitsubishi-1.jpeg\" class=\"attachment-full size-full\" alt=\"Mitsubishi&#039;s U.S. Comeback strategy: expansion and innovation.\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">M<\/span><span style=\"font-weight: 400;\">itsubishi Motors s&rsquo;appr\u00eate \u00e0 revitaliser sa pr\u00e9sence sur le march\u00e9 am\u00e9ricain apr\u00e8s des ann\u00e9es d&rsquo;int\u00e9r\u00eat limit\u00e9 de la part des consommateurs et une part de march\u00e9 de seulement 0,6 % l&rsquo;ann\u00e9e derni\u00e8re. D&rsquo;ici 2030, le constructeur automobile pr\u00e9voit de doubler sa gamme de quatre \u00e0 huit mod\u00e8les, incluant un nouveau crossover hybride rechargeable, un monospace sportif et un v\u00e9hicule \u00e9lectrique d\u00e9velopp\u00e9 en collaboration avec Nissan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour accro\u00eetre l&rsquo;accessibilit\u00e9 de son offre aupr\u00e8s du public, Mitsubishi vise \u00e0 \u00e9tendre son r\u00e9seau de concessionnaires de 330 \u00e0 plus de 50 % de couverture du march\u00e9 d&rsquo;ici la fin de la d\u00e9cennie. Les nouvelles strat\u00e9gies retail du constructeur incluent des magasins de type showroom uniquement dans les zones \u00e0 fort trafic et des concepts de vente et de service compacts pour les r\u00e9gions suburbaines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La direction souligne que ces efforts s&rsquo;inscrivent dans une strat\u00e9gie plus large visant \u00e0 am\u00e9liorer l&rsquo;efficacit\u00e9, la durabilit\u00e9 et l&rsquo;engagement des consommateurs, en reconnaissant que la qualit\u00e9 des produits sera la cl\u00e9 du succ\u00e8s.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][vc_column_text]<\/p>\n<h4><em>Cet article est tir\u00e9 de notre dossier sp\u00e9cial \u00ab\u00a0Nouvelle mobilit\u00e9\u00a0\u00bb, consacr\u00e9 aux bouleversements profonds que conna\u00eet l'industrie automobile :<\/em><\/h4>\n<p>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbD\u00e9couvrir\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Faltaviawatch.com%2Fnew-mobility|target:_blank\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Mitsubishi Motors s&rsquo;appr\u00eate \u00e0 revitaliser sa pr\u00e9sence sur le march\u00e9 am\u00e9ricain apr\u00e8s des ann\u00e9es d&rsquo;int\u00e9r\u00eat limit\u00e9 de la part des consommateurs.<\/p>\n","protected":false},"author":17,"featured_media":7765,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[275],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7764","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail","tag-nouvelle-mobilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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