{"id":7770,"date":"2024-05-29T14:54:33","date_gmt":"2024-05-29T12:54:33","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/inauguration-du-nouveau-showroom-nio-house-a-amsterdam\/"},"modified":"2026-02-09T13:17:45","modified_gmt":"2026-02-09T12:17:45","slug":"inauguration-du-nouveau-showroom-nio-house-a-amsterdam","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/inauguration-du-nouveau-showroom-nio-house-a-amsterdam\/","title":{"rendered":"Inauguration du nouveau showroom NIO House \u00e0 Amsterdam."},"content":{"rendered":"

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\n \"Grand <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][vc_column_text]L<\/span>a semaine derni\u00e8re, j’ai eu le privil\u00e8ge d’assister \u00e0 l’inauguration du plus r\u00e9cent et plus grand NIO House d’Europe, ici m\u00eame \u00e0 Amsterdam. Situ\u00e9 au c\u0153ur du centre-ville sur le Keizersgracht, le showroom de sept \u00e9tages pr\u00e9sente non seulement les derniers v\u00e9hicules \u00e9lectriques de NIO, mais offre \u00e9galement un espace multifonctionnel dynamique qui incarne la vision \u00ab\u00a0blue sky coming\u00a0\u00bb de la marque.<\/span><\/p>\n

\u00a0<\/p>\n

\"Bluesky<\/p>\n

\"\"
\n
\n<\/span>Con\u00e7u en 1891\u00a0 par Jan van Looy pour la New York Life Insurance Company, le b\u00e2timent, l’un des plus hauts \u00e9difices priv\u00e9s d’Amsterdam \u00e0 l’\u00e9poque, poss\u00e8de une histoire riche. Il a notamment abrit\u00e9 le grand magasin Metz & Co avant d’\u00eatre agrandi en 1933 par un pavillon en acier et en verre, sign\u00e9 par le c\u00e9l\u00e8bre architecte moderniste Gerrit Rietveld. En 2013, le lieu a \u00e9t\u00e9 r\u00e9nov\u00e9 pour accueillir l'enseigne Abercrombie & Fitch, dissimulant de nombreux d\u00e9tails architecturaux originaux.<\/span><\/p>\n

\u00a0<\/p>\n

\"NIO<\/p>\n

\u00a0<\/p>\n

Le showroom NIO House vise \u00e0 \u00eatre bien plus qu’un simple showroom automobile. Il propose une vari\u00e9t\u00e9 d’espaces publics pour diverses activit\u00e9s. Le rez-de-chauss\u00e9e expose les derniers v\u00e9hicules \u00e9lectriques de NIO, tandis que le caf\u00e9 au premier \u00e9tage offre un environnement relaxant, avec un coin pour enfants.<\/span><\/p>\n

\u00a0<\/p>\n\"NIO\n

\u00a0<\/p>\n

Le deuxi\u00e8me \u00e9tage, appel\u00e9 le Studio, est con\u00e7u pour \u00eatre utilis\u00e9 par les entreprises locales et organisateurs d'\u00e9v\u00e9nements pour des ateliers, des pr\u00e9sentations et des conf\u00e9rences \u00e0 petite \u00e9chelle.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\"Altavia<\/a><\/h4>\n

\u00a0<\/p>\n

Le troisi\u00e8me \u00e9tage, le Lab, propose des espaces de coworking disponibles \u00e0 la r\u00e9servation, favorisant un environnement de travail collaboratif et cr\u00e9atif.<\/span><\/p>\n

\u00a0<\/p>\n\"NIO\n

\u00a0<\/p>\n

Le quatri\u00e8me \u00e9tage abrite une galerie d’art et de design exposant aussi bien des produits NIO que des \u0153uvres\u00a0 d'artistes locaux. Au-dessus, le cinqui\u00e8me \u00e9tage est r\u00e9serv\u00e9 aux bureaux de NIO. Le sixi\u00e8me \u00e9tage et le pavillon sur le toit, con\u00e7us par Rietveld, sont d\u00e9di\u00e9s aux espaces \u00e9v\u00e9nementiels et offrent des vues panoramiques sur Amsterdam.<\/span><\/p>\n

\u00a0<\/p>\n\"\"\n

\u00a0<\/p>\n

Lors de l’inauguration, le fondateur de NIO, William Li, a pris la parole. Il a mis en avant la vision de l’entreprise ainsi que son engagement envers l’innovation, la durabilit\u00e9 et l’implication communautaire. Le discours de Li a soulign\u00e9 l’importance d’int\u00e9grer les NIO Houses localement, dans leurs quartiers d’implantation. <\/span><\/p>\n

\u00a0<\/p>\n\"\"\n

\u00a0<\/p>\n

L’\u00e9v\u00e9nement a propos\u00e9 diverses activit\u00e9s et expositions, refl\u00e9tant la nature multifonctionnelle du b\u00e2timent. Les invit\u00e9s ont pu appr\u00e9cier les diff\u00e9rents espaces, qui combinent un design moderne avec des \u00e9l\u00e9ments historiques. Le pavillon sur le toit, en particulier, a \u00e9t\u00e9 remarqu\u00e9 pour son atmosph\u00e8re a\u00e9r\u00e9e et ses vues panoramiques.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIzJTIyJTNFJTBBJTNDdmlkZW8lMjBjb250cm9scyUyMG11dGVkJTIwYXV0b3BsYXklMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRmFsdGF2aWF3YXRjaC5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjQlMkYwNSUyRkFpci1hY3RpdmF0aW9uLm1wNCUyMiUyMCUyMGNvbnRyb2xzJTBBJTIwJTIwJTIwJTIwJTIwJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGdmlkZW8lM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][vc_column_text]<\/p>\n

Cet article est tir\u00e9 de notre dossier sp\u00e9cial \u00ab\u00a0Nouvelle mobilit\u00e9\u00a0\u00bb, consacr\u00e9 aux bouleversements profonds que conna\u00eet l'industrie automobile :<\/em><\/h4>\n

[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbD\u00e9couvrir\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Faltaviawatch.com%2Fnew-mobility|target:_blank\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

La semaine derni\u00e8re, j’ai eu le privil\u00e8ge d’assister \u00e0 l’inauguration du plus r\u00e9cent et plus grand NIO House d’Europe, ici m\u00eame \u00e0 Amsterdam.<\/p>\n","protected":false},"author":17,"featured_media":7771,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[273],"tags":[275],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7770","news","type-news","status-publish","has-post-thumbnail","hentry","category-store-checks","tag-nouvelle-mobilite"],"acf":[],"yoast_head":"\nInauguration du nouveau showroom NIO House \u00e0 Amsterdam. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inauguration du nouveau showroom NIO House \u00e0 Amsterdam. - 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