{"id":7799,"date":"2024-06-10T17:55:23","date_gmt":"2024-06-10T15:55:23","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/king-jouet-comment-lenseigne-preferee-des-enfants-tire-t-elle-son-epingle-du-jeu\/"},"modified":"2026-02-09T13:17:54","modified_gmt":"2026-02-09T12:17:54","slug":"king-jouet-comment-lenseigne-preferee-des-enfants-tire-t-elle-son-epingle-du-jeu","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/king-jouet-comment-lenseigne-preferee-des-enfants-tire-t-elle-son-epingle-du-jeu\/","title":{"rendered":"King Jouet, comment l’enseigne pr\u00e9f\u00e9r\u00e9e des enfants tire t-elle son \u00e9pingle du jeu ?"},"content":{"rendered":"

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\n \"King <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb41px\u00a0\u00bb][vc_column_text]L<\/span>e mauvais temps souffle sur le march\u00e9 du jouet. Apr\u00e8s des ann\u00e9es pourtant plut\u00f4t bien orient\u00e9es, c’est en accusant un chiffre d’affaires de 4,3 Mrds\u20ac (un recul de -5,2%.), que le secteur sort d'une ann\u00e9e difficile en 2023.<\/p>\n

Inflation, baisse de la natalit\u00e9 (- 1,4 point), \u00e9mergence des \u00ab\u00a0kidultes\u00a0\u00bb (ces jeunes adultes friands de jeux pouss\u00e9s par un fort d\u00e9sir de nostalgie) et des industriels qui continuent de faire la pluie et le beau temps avec des licences omnipr\u00e9sentes\u2026 Les enseignes du secteur doivent aussi faire face \u00e0 la mont\u00e9e en puissance de nouveaux acteurs (Smyths, rachat de la Grande R\u00e9cr\u00e9 par Jou\u00e9Club) et \u00e0 un e-commerce maintenant bien en place.<\/p>\n

Alors que 80% des jouets produits en 2019 ont fini dans les d\u00e9chets ou en d\u00e9charges, l'apparition d'une nouvelle offre de seconde main et d'un syst\u00e8me de notation ont vu le jour.<\/p>\n

Et c’est King Jouet, \u00e0 la manoeuvre de ces initiatives, qui aujourd’hui bousculent le march\u00e9. De nouveaux -et nombreux- d\u00e9fis passionnants que nous allons d\u00e9crypter dans ce podcast avec Noam Bouyakoub, Responsable Communication et Marketing omnicanal, qui jouera \u00e0 n’en pas douter, un r\u00f4le cl\u00e9 dans le futur proche de l'enseigne King Jouet.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_raw_html]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[\/vc_raw_html]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n \t \n \"Conf\u00e9rences <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t\t\u00c0 propos des Retail Sessions.\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_column_text]Le podcast des \u00ab\u00a0retail addicts\u00a0\u00bb qui veulent rester \u00e0 l'aff\u00fbt des tendances du commerce d'aujourd'hui et de demain. Suivez avec nous les tendances, les \u00e9volutions et les meilleures solutions technologiques.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbTous les podcasts\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#00dd96″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Ften-control.flywheelsites.com%2Fretail-sessions%2F|title:.retail%20sessions|target:_blank\u00a0\u00bb][vc_column_text]H\u00e9berg\u00e9 par Ausha. Visitez\u00a0ausha.co\/politique-de-confidentialite<\/a>\u00a0pour plus d’informations.<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Le mauvais temps souffle sur le march\u00e9 du jouet. Apr\u00e8s des ann\u00e9es pourtant plut\u00f4t bien orient\u00e9es, le secteur sort d\u2019une ann\u00e9e difficile en 2023.<\/p>\n","protected":false},"author":17,"featured_media":7800,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[281],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7799","news","type-news","status-publish","has-post-thumbnail","hentry","category-retail-sessions"],"acf":[],"yoast_head":"\nKing Jouet, comment l'enseigne pr\u00e9f\u00e9r\u00e9e des enfants tire t-elle son \u00e9pingle du jeu ? - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"King Jouet, comment l'enseigne pr\u00e9f\u00e9r\u00e9e des enfants tire t-elle son \u00e9pingle du jeu ? - Altavia\" \/>\n<meta property=\"og:description\" content=\"Le mauvais temps souffle sur le march\u00e9 du jouet. 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